It's A Mall World After All Jun 23, 2019 ... While traditional malls are faltering, department stores and shopping complexes that reimagine the retail experience have a unique opportunity to appeal to modern youth. In recent years, the narrative of the "ghost mall" has dominated retail coverage. And it's not without merit: more than 7,000 stores closed in the first five months of 2019 alone, many of which were located inside malls. But that's only part of the story. Many of these malls operated under an outdated rubric: a conveyor belt of ...
Shop Talk Mar 17, 2019 ... Discover the differing retail preferences and habits of Boomers, Xers, Ys, and Zs.The retail landscape is undergoing an evolution, but brands who think online shopping is the only catalyst for these changes are missing crucial pieces of the puzzle. Generational differences among Baby Boomers, Gen Xers, Gen Ys, and Gen Zs create many layers for retailers to dissect and respond to, from the perception each generation has of shopping as an activity to the ways they prefer to go about doing it ...
How Can I Help You? Jun 22, 2019 ... Modern youth are giving rise to the demand for human-centric customer service that delivers personalized interactions which in turn create emotional resonance and build brand loyalty.Within the realm of retail, young consumers are giving rise to a new kind of customer service that caters to their distinct human experiences and circumstances. To wit, one-third of youth in the U.S., the UK, Nigeria, France, and China as well as four in 10 young people in Brazil and Australia say that it’s ...
Need For Speed Sep 20, 2018 ... what Ys and Zs see as barriers to speed (e.g., waiting in line, having to pull out their wallet to physically pay for an item) in order to help them regain their invaluable time. Removing said barriers, or creating a “frictionless” customer experience, is paramount for brands going forward. Anything that diverts, disturbs, or delays their time is a point of friction, and brands that don’t address removing these types of barriers risk alienating this cohort.Brick-and-mortar retail is notably ...
Culture Spotlight On China Jun 19, 2018 ... fitness store that opened in Shanghai at the end of 2017, which includes a running track for trying out shoes, a gym, and a retail store. This lifestyle is still in the early stages and is poised for major growth throughout Asia.Talk Shop: China’s Answer To Social Online ShoppingE-commerce website Pinduoduo is transforming China’s shopping scene by creating a new form of social commerce. The site offers group-buying bargains, called “tuan gou,” on everything from technology to CPG items to ...
There's No Place Like Home(town) Dec 11, 2018 ... unique. Entertainment, music, and CPG brands could call out shows most streamed, music most listened to, or products most purchased, all by locale, in targeted advertising or even physical retail concepts. Much in the same way that hyper-localized product curations drive consumer interest in a retail setting, calling out and playfully celebrating the fun idiosyncrasies specific to different states, cities, and towns will go far to play on the nostalgia youth feel and reinforce a consumer’s experience ...
The Direct Connection Jun 21, 2019 ... Direct-to-consumer brands are winning customers with their new take on marketing, challenging traditional retailers to break from their status-quo and take inspiration from these industry newbies.The entrance of direct-to-consumer (DTC) brands into the market has shaken up traditional retail across all verticals—from mattresses to makeup to oral hygiene. These new kids on the block have captured the attention of modern youth, who in turn are attracted to these industry disruptors for ...
The Generational Manifesto Mar 24, 2019 ... from brands and what Next Gen Brand Loyalty looks like across all industries. Building a meaningful relationship with consumers also relies on understanding how Shop Talk varies for each generation based on their specific retail preferences. Brands can also build loyalty among consumers by understanding The Urge To Splurge by generation and aligning themselves with the categories that each group prioritizes.When it comes to each generation's relationship with technology and the role of digital ...
Culture Spotlight On Germany Jun 13, 2018 ... Rag’N’Bone Man all topped charts in Germany long before the UK recognized them for their hits. Germany is known within Europe as a good test ground, as it’s the third biggest music market in the world in terms of its retail value and the most diverse market in Europe in relation to its size. Each of its 16 individual states have their own media infrastructure and music taste, with the German Constitution stipulating that a media company can’t have a monopolization of consumers. As a ...
Clear Consciousness Feb 28, 2016 social consciousness causes and issues company culture corporate responsibility one-to-one politics ... -25-year-old Michael Preysman, left his job in venture capital to start his own business. A passion for great design and frustration with the lack of innovation in the retail space led him to build Everlane, a journey that consumers can read about more on the company’s platform.CLEAR MISSION Everlane prominently displays its philosophy: “Know your factories. Know your costs. Always ask why.” Believing that nothing is worse than complacency, the brand makes it its mission to dissect each decision ...
