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Macrotrends

Parenting In Partnership

... (Professional Aunts No Kids) is providing parents with a built in resource for help in childrearing (see No Kid[ding]). About a third of Ys have chosen to forgo or put off having children, yet they often still wish to contribute to kids’ lives in a less formal, demanding capacity. They relish spending time with nieces and nephews, as well as friends’ kids--and they’re also very willing to spend money on the youngsters in their lives. Because they don’t have the same regular demands parents do, making a ...

Fear Factors

... . You can go to college and still be completely lost with what you want to do. It's so scary because I'm spending all this money and I don't know if I'm gonna be a stable adult.SOPHIA, 20, PASTRESS OVER: THE FUTUREZs, the oldest of which are graduating from college, are looking to secure their future, and this generation of anxious youth is worried about what that future will look like. Over half (54%) of Zs in the U.S. worry about work/school and another four in 10 worry about the economy (41%) and ...

Cease & Assist

... passively scrolling through their feeds.Young consumers used to feel empowered by the ability to make purchase decisions, but lately, they’re paralyzed by the possibilities. They feel a need to spend their time and money wisely as they’re increasingly public about their spending habits and want to say that they’ve done or bought something cool in order to contribute to the cultural conversation. Moreover, they’re worried about committing to any one choice for fear of missing out on a ...

Personal Property

... character, originality, and DIY elements on the exterior and interior. This outlook is especially noteworthy for Ys, who are an experience-driven generation prone to NOwner tendencies, yet they’re aspiring to have a home they can shape to fit their personal preferences and fill with distinctive belongings. Additionally, as young adults aren’t taking on the cost of big homes, they are spending more on customizing their space in various capacities. And while many Ys don’t own a home yet and those who do ...

Glutton Goals

... positive perception, it also reflects Zs’ preference for food and beverages that taste good over those that are good for them. Cost also plays a role. The widening gap between the rich and poor has made it harder for many families to afford healthy meals, while junk food is convenient and cost-effective. Plus, when kids are spending their own limited funds, getting more calories for less dough is a more appealing option, even for those whose parents are fortunate enough to afford organic meals.I ...

Multigenerational Marketing Tips

... their spending and saving with their peers (see Public Funds), they're telling others which brands are worth their money and which offer the greatest rewards.Thoughts For Implementation: How can your brand create a captivating loyalty program? How does your brand show consumers that they're valued? Get creative and take inspiration from Domino's, which recently offered a campaign rewarding people who ate any type of pizza, even from competitors, to create loyalty for its product category ...

Gen Z Marketing Tips

... Marketing directives and examples for engaging Gen Zs.Gen Z holds $44 billion in spending power, meaning that all brands need to target them today to be ready for tomorrow. Although Zs are young, they've already caused enormous shifts in society, including how they expect brands to engage them. For brands to be relevant to the next generation of consumers, they must learn to speak Zs' language and reflect their passions and values. Below are tips and best-in-class examples for earning their ...

For Love And Money

... (77%), consider their colleagues to be their friends (71%), and enjoy spending time with them outside the office (67%). Work is an important part of young people's identities, and the majority (especially young men) are interested in having a career rather just having a job.How strongly do you agree or disagree with each of the following statements?Summary of strongly/somewhat agree You can be successful in your career even if you don’t make a lot of money | I want my work environment to feel ...

Self Made Marketing Tips

... live their lives on their own terms as it gives them the freedom they crave. - 2. Acknowledge their financial realities. - Gen Ys are faced with numerous financial obstacles and have distinct habits from their predecessors when it comes to saving and spending (see The Fund-amentals). Brands across all categories need to acknowledge their modern circumstances—particularly their challenges—in messaging and marketing, and ensure they don't alienate Ys who might not have much savings ...

Global Betterment Trends

... France. The new rule comes with a lot of support from the tech community and those in the education system, as they have observed many youth spending far too much time on their phones during free time instead of playing with each other and socializing face-to-face. Along with this new rule, a new form of legislation is in the works to prevent children under the age of 16 from creating social media profiles, such as Facebook, Instagram, and Snapchat, without the consent of a parent. - AUSTRALIA ...