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Macrotrends

Gen Z Marketing Tips

... while in flight. The brand offered a “Junior Lab,” during which it divided teens into teams to collaborate and pitch new ideas on travel and Air France's community and experience.Nascar To reach its next consumers, Nascar commissioned a member of Gen Z—14-year-old Amelia Conway—to direct a TV spot for its youth program, Accelerated Nation. In handing over the reins to the teen, Nascar demonstrated that it's putting its future in the hands of the next generation. ...

Game Of Life(style)

... soccer fans commonly associate the sport with travel highlights an opportunity for brands to become a part of that growing fan culture through their ad campaigns, as well as their product and service offerings. Likewise, brands targeting young consumers in the UK can connect with them through the strong association that they have between American football and food. In both countries, brands have the opportunity to become the "Vans" of eSports, as the genre's fan culture is still in flux ...

Self Made Marketing Tips

... Mission" features footage shot by Booking.com staff using GoPro cameras after the company encouraged its 14,000 employees to document their year of travel. The creation helps viewers see the personality and humanity of the company through real stories of people who reflect the passion for the brand. Delta Earlier this year, Delta thanked its 80,000 employees by naming them all during a 50-hour Facebook Live event. Employees could visit a microsite to find out when their name would be read and by ...

Global Food & Beverage Trends

... youth in virtual reality is the physical barrier presented by VR itself; young consumers seek social experiences, and wearing a headset that cuts them off from their companions makes this difficult (see Reality Bites). The novelty of a VR experience is still enticing young people, and they’re engaging with virtual reality around music content, travel [will have link to CD 6/27], gaming, and more. In fact, two in 10 global youth would be interested in seeing more virtual reality experiences from ...

The Direct Connection

... , 1,2,3Another way in which DTC brands are winning consumers is through their “try before you buy” deals that make trying new products easier and safer. These disruptor brands are known for having good trial policies and reasonably long testing periods, which are important as new brands entering an already saturated marketplace. For example, the DTC luggage brand Away offers a 100-day trial during which new customers can travel with and test out their luggage; if after 100 days a customer decides they do not ...

Soloists

... “alone” on a crowded city street or sharing a bench in a public park, it can feel far more private when they put their headphones on and lose themselves in their surroundings. But their alone time is not always so passive and relaxing; they’re increasingly using this time to focus on personal growth. To that end, Ys, who see travel as critical to expanding one’s horizons, are choosing to take solo vacations—34% of 19- to 35-year-olds have done so, and another 37% would like to in the future. They ...

Global Culture Marketing Tips

... London to promote its latest foundation range Hello Happy. The Hello Happy House consisted of four rooms that took visitors through different states of happiness, including a room to relax and a bounce room. After its stint in London, the Hello Happy House will travel to Bristol and Cardiff.Tiffany & Co. To celebrate the launch of its Paper Flowers collection, Tiffany & Co. painted NYC in its signature color, robin’s egg blue. The jeweler painted over bodegas, coffee carts, and subway stations ...

Gen Z State Of Mind

... less of a focus to members of this generation, as they rank it below physical symbols of wealth and the security that a family and money can provide. Which of the following, if any, do you want to do in your life?Please select all that apply. Own a car | Own a home | Travel the world | Be rich/wealthy | Get married | Complete high school/secondary school | Make a positive impact on the world | Have children | Make a positive impact on my local community | Complete a post-graduate ...

Retail 2.0: Tech-Based Commerce

... Little Red Book, began as a sort of travel diary for social networking—a way for users (primarily women) to share photos of places they'd visited, things they'd bought overseas, and beauty items that were hard to find in China. Eventually it expanded into e-commerce, actually selling the items that were pictured. Today it has over 100 million users and is even expanding into offline sales: it recently opened a brick-and-mortar store in Shanghai.Google LensThe tech giant added this feature to ...

Identity Theft

... % of UK parents think it’s very easy to achieve personal growth while being a good parent. With parenting comes both a loss of free time and a loss of sleep. As such, many parents find themselves with earlier bedtimes, which means they have less time in their day to enjoy hobbies and interests. Similarly, their freewheeling approach to travel is stunted once they have children. Often, two-parent households will take turns enjoying their respective hobbies and dream travel destinations, which means ...