The Self-Improvement Revolution Mar 26, 2018 education fashion & beauty health & wellness technology mindfulness online learning quantified self style ... it, it's in an effort to maximize their potential and make the best use of their time. They feel an inherent need to show that they're interesting and productive, and to even have tangible evidence to show for how they spend their time. However, their motivation for betterment isn't entirely altruistic; there's also a desire to be part of a specific betterment trend, whether a challenge or phenomenon, so they can feel part of the group and be on par with their peers. This can certainly make the ...
Report Webinar Sep 09, 2020 ... since April. As we move into the fall, we will continue to provide you with the most up-to-date and relevant insights on youth and culture in this rapidly changing environment, and publish our reports on a monthly cadence. Should you have any questions, please know your Cassandra team is always here to help! ...
The Gig Is Up Sep 20, 2017 career freelance ... , U.S.For Ys, who are more lackadaisical about planning for the future and who don’t consider long-term financial planning to be a necessity, the uncertainty about where their next paycheck is coming from isn’t as high a stressor as it is for Zs, who are much more methodical about financial planning (see The Fund-amentals). However this doesn’t mean Zs will pass on the gig economy; in opposition to their predecessors, Zs are doers rather than dreamers, and their entrepreneurial acumen will drive ...
The Education, Work & Success Perspective Jun 09, 2020 ... the same as they were, and these in turn are impacting what young people choose to do with their lives. In this issue of Life Interrupted, we explore the future of education. Gen Zs already indicated that they were questioning the value of a college education, and now, with many universities shifting classes to be online, young adults feel the supposed benefits of college, which have been drilled into them their entire lives, are further eroded in their perception. This will have significant ...
The Cassandra 2022 OutLOOK Dec 16, 2021 community gen z social media ... The Top Trends Defining Youth Culture in 2022Welcome to Cassandra's 2022 Outlook. We recommend viewing the following slideshows in full screen mode.SEEING THROUGH THE ALGORITHMThe algorithm doesn’t drive us; we drive the algorithm–because we know it’s there. TRUST HAS LEFT THE CHATIt’s been building for a while, but trust in institutions including science, government, media, and big tech have all but disappeared. EMERGENCY URGENCYIn 2021, we ran out of names for hurricanes, ocean levels are now ...
Try Before You Buy Mar 17, 2014 retail technology shopping virtual reality Try Before You Buy ... obtain feedback and even more purchase assurance. As a testament to this technology’s entrance into the mainstream, eBay recently acquired 3-D clothing simulator PhiSix to let shoppers virtually try on apparel. At the same time, e-commerce companies are allowing shoppers to receive products for free to try on in the comfort of their homes. This method lets individuals take the time to make an informed decision before keeping and purchasing items they like. As young consumers are hesitant to commit to ...
The Impact Of Influence Dec 17, 2019 ... that be because of their message, relatability, or aesthetic appeal—found themselves in an enviable position of power once held only by celebrities. With millions of eyes watching this space, brands are making a serious investment (in terms of effort and money) into influencer marketing. The influencer marketing space is estimated to be worth $8 billion in 2019 and projected to be worth $15 billion dollars by the year 2022—an ambitious target for an industry that’s yet to develop the ...
Flexible Fitness Nov 30, 2020 ... How young adults are embracing inclusive & connected exercise in 2020.As gyms and small studios within the $828 billion physical activity market struggled to reinvent their offerings at the start of the Covid-19 pandemic, this sudden and severe industry interruption created space for young consumers to take their physical health into their own hands. With their newfound fitness freedom, young adults are adopting a hybrid approach to exercise that blends both online and offline touchpoints ...
The Monetization Generation Jun 24, 2017 gen z money spending finance saving ... learning marketplace lets students buy and sell their class notes. Such behaviors reflect a larger cultural shift, in which it is no longer taboo to ask people, especially one’s friends, for money. The rise of peer-to-peer payment tools, such as PayPal and Venmo, has contributed to this, and Zs are simply more comfortable talking to their friends about financial matters; 30% in the U.S. and UK and half of Trendsetters in both countries talk about finances/money with friends. The Monetization Generation ...
Sport The Look Mar 23, 2017 fashion & beauty retail logos sports ... alienating their peers. However, the world of sports is becoming a notable exception to this rule. Sports fandom, like sports in general, is being democratized and welcoming to fans of all levels. Gens Y and Z are now gravitating towards branded sports attire, merchandise, and equipment regardless of whether they’re passionate about a team or even the sport itself. Much like young people are filling their closets with athleisure and activewear regardless of whether they’re active or lazy, so too are they ...
