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Macrotrends

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... Young people prioritize gaining a sense of connectedness above individual consumption when shopping and spending.Young consumers are shunning shopping experiences that are merely transactional. Brands can no longer simply put products on shelves and expect young people to buy them. As youth expect to have personally meaningful relationships with brands (see The One), they browse and buy for more emotional reasons than utilitarian ones. Today, the purpose of shopping has shifted from just ...

Shop Right

... children’s needs are still appreciated by parents, but they’re no longer the major draw they once were. Now that parents can buy almost anything online, their relationship with shopping is changing. Their incentives for stepping inside a store have gone from “have to” to “want to,” and chaotic environments are no longer making the cut. Instead, Y parents are gravitating towards stress-free stores that foster Presence of Mind while also providing entertaining experiences for parent and child alike. Now ...

A Lightness of Being

... privacy suggests that there’s new cultural cachet in attaining A Lightness of Being: the quality of being unfettered by one’s browser history, online identity, or personal past. Users striving for this newfound freedom are shifting the norms of their online behaviors: from over-sharing to selective sharing; from emphasis on the creator to emphasis on the creation; from permanence to transience; from transparency to privacy; and from accountability to freedom. A number of cultural developments have ...

How Can I Help You?

... amplifying its human-centric customer service through the launch of a live online service platform called AskHN. Consumers can use the web platform to connect directly to in-store associates who have on-the-ground knowledge of the store’s offerings. Users need only tap the Hero button to initiate real-time conversations with the best available in-store sales associate (usually the one nearest a customer’s geographic location). Harvey Nichols customers can receive styling and/or beauty advice from in ...

Would You(th) Care For A Cause?

... UK Ys and 57% of Zs say this, showing that a majority of Ys and Zs in both countries are more likely to support a brand when it is aligned with their own political outlook. Again, youth feel good when the products and services they purchase come from a brand who shares their outlook—regardless of if the brand is actually, actively supporting that political view.YOUTH’S PURCHASE DECISIONS — TO BUY… OR TO “BUY”COTT?As we’ve noted so far, the majority of Ys and Zs in both the U.S ...

Reality Bites

... : physical, social, and content. From a physical standpoint, the queasiness of the VR experience can be a major deterrent. In our qualitative research, a 22-year-old woman from Texas told us, “It’s kind of like the 3D craze—fun for the first time or two, then it just makes me nauseous.” In addition to making people feel ill, the bulkiness of headsets is also a point of contention. Consumers currently have a range of headset options, from the inexpensive Google Cardboard to ...

Total Recall

... act of reminiscing more immediate. Some of these tools go further still, independently issuing “memory reminders” to inspire moments of recollection during the course of users’ ordinary days. - TOTAL RECALL TOOLS - REMINISCENT REMINDERSMemoir comprehensively labels photos from a user’s existing albums and accounts in order to periodically pull up past photos relevant to his or her present experience, such as images taken in a nearby location, with a certain friend or contact, or on the same day ...

Brand Friends Forever

... . People Against Dirty is an online community of brand evangelists“Laundry Room Love” crowdsourced video was created from fan-submitted footageBrand blog is written by employees and features voices from across the companyA unique tone in advertising has revitalized the cleaning category, and made consumers take noteHOW TO BE A BFF THOUGHTS ON BFF A lot of my friends take to Twitter to complain or contact a company directly. If they don’t answer, then that just makes the brand look bad, and they will ...

MEtail

... E-commerce has democratized retail, allowing individuals to be not just consumers but also merchants of goods, services, content, or ideas. Prior to the Web, the retail landscape was primarily a one-way street between business and consumer. Individuals had ample opportunity to buy, but little opportunity to sell outside of the average garage sale or consignment shop. Those who hoped to cross to the other side faced a high barrier to entry, in the form of the overhead necessary to invest in a ...

Personal Best

... that don't just provide convenience or match their price point but are truly tailored to the individual from a health and lifestyle standpoint, brands can help young consumers ease the hassle of shopping and have more confidence in their purchase. In fact, 80% of young people in the U.S. and 69% in the UK feel better about themselves if they buy products that are customized, and this attitude jumps to 87% in the U.S. and 79% in the UK among Trendsetters. This also eases the common frustration of ...