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Macrotrends

The New Social Norms

... purposeful in choosing where they go and what they do with friends, even reconsidering the time of day in which they hang out to better accommodate these values. More and more, young adults are choosing to Seize The Day and de-emphasizing nightlife in the process. As they see it, it's savvy to socialize during the day because it gives them more options for how they can hang out, and it often enables them to maximize the time they spend with friends without sacrificing sleep. When they do participate in ...

Future Of Healthcare & Medicine

... Innovations in healthcare and medicine offer new ways for consumers to achieve a high quality of life. The purpose of innovation is to improve people’s lives, and innovations in healthcare and medicine can have incredibly tangible results when it comes to quality and longevity of life. Unfortunately, the healthcare system earns few merits in young people’s eyes: of 23 categories, they rank it second to last as being innovative, ahead of only workplace/employment. As such, when ranking those ...

An Eye Towards The Future

... Four macrotrends emerging from the Covid-19 pandemicOver the past four months, Cassandra has looked at how major facets of youth culture have been rocked by the Covid-19 pandemic, in turn giving rise to new cultural trends, attitudinal shifts, and behavioral changes in its wake.This final report for Q2 calls out four macrotrends that are emerging from the many shifts we’ve been pinpointing throughout last quarter. These seemingly disparate trends are all grounded in how today’s Millennials and ...

The One

... prices | I found another brand that I like better | I received poor customer service | It changed its products (e.g., ingredients, fit, packaging, etc.) | I don't like it as much as I used to | It stopped impressing me | I realized it was bad for me | It is no longer convenient for me to purchase/ use | I found out it engaged in business practices I don't agree with | I developed a negative association with the brand | I found out it has political affiliations I don't agree with ...

The Education, Work & Success Perspective

... Young adults are taking time to reevaluate their goals and desires when it comes to work, education, and their overall success and life path. Many American young adults immediately felt the impact of the pandemic when they were sent home from school before the year’s end or required to work from home, laid off, or furloughed. Such changes happened seemingly overnight, and for the first few weeks of the pandemic students and educators and workers and employers were figuring it all out together ...

The Global Retail Landscape

... their passion for traveling. Today’s consumers feel connected to their global neighbors, and they’re excited to maintain this connection through trends in fashion and popular culture. The modern consumer is constantly shopping, browsing, and interacting with brands, both online and IRL, as it fits their always-on lifestyles, meaning that the idea of the captive consumer no longer exists. This shift in the retail landscape forces brands to consider how they can meet consumers in the places and on the ...

The Right Moves

... intent but rather bouncing around within a limited area to fulfill the contract that keeps this type of residence so inexpensive. For many young houseboat dwellers, this reduction in the cost of rent has allowed them the freedom to pursue their desired careers, as reported by the BBC. One 24-year-old was able to take time off from his day job to take on an unpaid acting role, which then led to additional paid acting opportunities; one 25-year-old was able to cut her employment to part-time and return ...

The Democratization Of Sports

... —fans felt a void and decided to fill it themselves. They were able to translate their love and understanding of sports into businesses, and they won't be the last to do so. Many Ys and Zs are becoming analysts, pundits, and decision-makers in their own right thanks to greater access to online stats databanks, their experience playing team managers and owners in video games and fantasy leagues, and, of course, their ability to leverage social media for distribution. They’re increasingly posting ...

Shop Talk

... by live streaming the process, allowing viewers to engage with sellers and one another.The Big Business Of ReturnsOne of the biggest turn-offs of shopping in general and online shopping in particular is the looming prospect of making a return. Online shopping makes it easy to order items that may or may not fit or work for their intended purpose when they arrive, and even in-store shopping runs the risk that those clothes won’t look as good out of the dressing room or that piece of furniture ...