Humanology Sep 17, 2018 ... study conducted by the health provider Cigna, which surveyed over 20,000 American adults aged 18 and above, nearly 50% of participants reported feelings of social isolation and, of their respondents, Zs rated the loneliest of all generations, followed by Ys. While life stage is one reason young people are experiencing social isolation, there are also many modern factors that Ys and Zs are the first generations of youth to experience. Young people today are more frequently moving to cities where they ...
The Monetization Generation Jun 24, 2017 gen z money spending finance saving ... for more followers for the sake of being popular; having a vast network also increases their ability to earn money.Moreover, today, age is no longer an indicator of expertise, giving Zs the opportunity to engage in jobs that, in previous years, were typically reserved for adults who were deemed experts. Zs can give their peers piano lessons or tutor them in a language, for instance, whereas in the past, youth typically learned these skills from an adult who had spent years excelling in such areas ...
Gen Z State Of Mind Jun 26, 2017 career education family gen z home money social life ... disruption. Their core values, addressed below, will be at play in practically everything they do in life, meaning brands must also reflect these attributes and attitudes in creating products, services, and marketing for them. For Zs, who are growing up using their playtime for professional purposes (see ProPlay) and have unprecedented resources to participate in the gig economy and launch a business, work experience is more meaningful than education. They still prize learning and strive for ...
Home & Away Marketing Tips Dec 02, 2018 ... experiences in their everyday lives will curry favor with today’s thrill-seeking youth. Bundling the physical exhilaration of adventure into a product offering is a way for brands to prove that they genuinely understand the wants and needs of their consumer and that they’re willing to go out of their way to provide an experience that stands out in a crowded market. AudiAudi partnered with Amazon to celebrate the thrill of adventure and innovate the test-drive experience in the process with its “Test Drive ...
Side Buy Side Dec 12, 2017 marketing social life friends ... impact on their joint decision. In fact, as revealed in our Self Made report, more than half (52%) of global youth are interested in sharing airline miles with a friend(s), and 43% are even interested in getting a joint bank account with friends. Not only are modern youth exposed to their friends' recommendations more often nowadays, but they also hold them in very high regard. Ys and Zs increasingly consider their friends to be the arbiters of taste more than industry experts (see Supply & On ...
The Retail & Spending Perspective Apr 28, 2020 ... purchases. What’s more, more than a quarter of Millennials1 (26%) say they don’t make enough money to pay their regular bills, making them the most financially pressed generation right now.But beyond life stage, Millennials’ past experiences are also significantly shaping their response to the Covid-19 crisis. This generation went through the Great Recession at another key moment in life—when they first hit adulthood—and thus had the deck stacked against them in many ways, making it hard for ...
Accelerated Adulthood Jun 25, 2017 gen z media & entertainment LGBT politics ... leanings, and respect of the rules. Zs lean toward realistic portrayals of the world around them, as uncertain and ever-changing as it is. While on the journey to find themselves, they seek not only approval from others but also examples of how others have grown into their skin and discovered their identity. They also expect to see the wide variety of labels available to their generation reflected through diversity and inclusivity in content about the lives of Zs. Although they appreciate content that ...
Where Young Adults Live: Now & In The Future Dec 16, 2018 ... %), with the rest nearly evenly split between rural areas (31%) and urban areas (29%); as many members of this generation are still living at home with their parents, the heavy suburban presence is expected. Moving forward as Zs have more autonomy over their location, fewer expect to live in the suburbs than at present; initially, urban areas are more desirable, but 20 years out, Zs expect to have a more similar breakdown to the one they do currently. When they’re 34-41, it’s natural that they may be ...
Where There's A Will, There's Away Dec 10, 2018 ... finance trips, but they're also taking on things that make travel more attainable, such as a choosing a job where they get to travel for work or have flexibility to travel often for pleasure, engaging in side hustles, or going into debt. As modern young adults see it, Where There's A Will, There's Away. It's critical for every brand to understand the role of travel in young people's lives as their focus on this sector is greatly impacting their interactions with companies and purchases across all ...
Robot Relations Jun 16, 2017 career gen z technology school ... enter a workforce on track to be more machine-reliant over time. Socializing kids with A.I. early could better prepare them for what may lie ahead. While proponents of the Singularity assert that artificial superintelligence will one day see machines not only match all forms of human intelligence but surpass it, A.I. has yet to achieve the awareness required to seamlessly socialize with humans (see Bot or Not). Until that day comes, machines will need humans to fill in the gaps when it comes to ...
