802 results for '"gen z"'
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RECESSION-CORE INFLUENCING

... Deinfluencers enter the chat As a stark contrast to generational defining trends like #TikTokMadeMeBuyIt, - beauty and lifestyle influencers have recently been dabbling in deinfluencing, urging followers to think twice about impulse-purchasing the latest must-have products and instead connect the dots between unethical labor practices, excess waste and focus on affordable options (or dupes), which perhaps couldn't come at a better time considering 62% of Gen Z is worried about a recession in ...

The Role of Connection in Consumers' Lives Today

... How Brands Can Play Their PartStill recovering from the post-COVID epidemic of loneliness, a mental health crisis, increasing digital consumption, the emergence of Artificial Intelligence and political & economic uncertainty, many people continue to yearn for better, deeper and more meaningful connections. The resulting “Great Connection Deprivation” is leading, especially for Gen Zs, to “joy spending” to fill the gaps. Prior research from Cassandra also established that many Gen Zs feel that ...

THE FULL PACKAGE

... A sustainable packaging breakdownGetting that package with a new “treat yourself” item you just had to have should be fun, but it can also feel like a guilt trip as boxes often come filled with excess plastic, tape, and even styrofoam (the horror!). Sustainability is a top priority for Gen Z and Millennials, and as concern for our planet and the climate crisis escalates, they’re turning an even more critical eye towards brands yet to deliver their products in sustainable manners. Cassandra ...

ANCIENT MEDICINE, UPDATED

... Buzzy startups are turning to traditional Chinese medicine Dissatisfaction with western healthcare is on the rise among younger generations, with fewer members of Gen Z having a primary care physician than any generation before them. This dissatisfaction has opened up a market for holistic medication, with traditional Chinese medicine (TCM) growing in popularity with western consumers. Among the many holistic companies attempting to fill this niche, here are three brands centered around TCM ...