RECESSION-CORE INFLUENCING Mar 02, 2023 ... Deinfluencers enter the chat As a stark contrast to generational defining trends like #TikTokMadeMeBuyIt, - beauty and lifestyle influencers have recently been dabbling in deinfluencing, urging followers to think twice about impulse-purchasing the latest must-have products and instead connect the dots between unethical labor practices, excess waste and focus on affordable options (or dupes), which perhaps couldn't come at a better time considering 62% of Gen Z is worried about a recession in ...
INNOVATIONS FIGHT THE CLIMATE CRISIS Aug 30, 2021 ... Brands take sustainable action Gen Z and Millennials are excited to see brands jump into sustainability commitments, but they’re looking for companies to go further. They’re told to be conscientious of over-purchasing, but what does that really mean? They’re limiting plastic consumption, but why hasn’t the whole system been changed? They know how powerful data can be to influence behavior, but are we using it to save the earth? Today, we’re highlighting three brands leaning into these questions ...
