ANCIENT MEDICINE, UPDATED Dec 13, 2022 ... Buzzy startups are turning to traditional Chinese medicine Dissatisfaction with western healthcare is on the rise among younger generations, with fewer members of Gen Z having a primary care physician than any generation before them. This dissatisfaction has opened up a market for holistic medication, with traditional Chinese medicine (TCM) growing in popularity with western consumers. Among the many holistic companies attempting to fill this niche, here are three brands centered around TCM ...
