Generational Divides Mar 14, 2020 ... UK agree most people in their generation are "slacktivists" (e.g., only doing something that requires minimal effort, like signing an online petition or liking a post on social media).WHO’S AT FAULT IN POLITICSWhich generation is most at fault for today's...Political problems My parent's generation | My generation | My grandparent's generation WHO’S AT FAULT FOR THE ECONOMYWhich generation is most at fault for today's...Economic problems My parent's generation | My generation | My ...
Brands & Marketing Mar 02, 2017 ... Super Bowl is less popular.Which of the following, if any, is true for you?Please select all that apply. I only watch the Super Bowl for the commercials | I seek out my favorite Super Bowl ads online WHAT BRANDS ARE DOING RIGHTMore than six in 10 U.S. and UK young people enjoy when athletes poke fun of themselves in ads. More than half of also like when brands create traditions around marketing in sports. Brands that put out these types of ads and marketing campaigns are likely to make a ...
Politics Mar 09, 2019 ... petition | Donated my money to a cause | Spread the word about a social/political cause in person | Spread the word about a social/political cause online | Participated in a protest/rally in person | Participated in a boycott of a brand or product | Participated in a protest/rally online | Contacted a government representative | None of the above GENERAL POLITICAL VIEWSHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I ...
Gen Z & Politics & Social Causes Jun 08, 2017 ... A quantitative overview of how Gen Zs are approaching politics and social causes, including their opinions, behaviors, and news preferences. PRIORITIZATION OF SOCIAL INVOLVEMENTWhen it comes to prioritizing their social involvement, Gen Zs in the U.S. feel an allegiance to their country first, followed by the world and then their city; Zs in the UK also put country and world first, then focus efforts on their neighborhood before their city. Trendsetters are more likely to direct their ...
Generational Overview Mar 14, 2019 ... conservative | I am in favor of the right to bear arms | I am in favor of gun control REPRESENTATIONS IN CULTUREWhich of the following, if any, are true for you?Please select all that apply. I like to see diverse body types represented in culture (e.g., a range of shapes and sizes of people) | I like to see ethnically/racially diverse individuals represented in culture | I like to see age diversity represented in culture | I like to see LGBTQ+ individuals represented in culture | I like to see ...
Parenting Challenges Jun 25, 2016 ... believe to be true?Please select all that apply. Parents get competitive with one another about their child's qualities and achievements (e.g., athletic skills, academics, looks) | It is hard for me to become friends with other parents More than a quarter of U.S. and UK parents didn’t realize how expensive it was to raise a child. ...
Brands And Activism Mar 23, 2016 ... Young people think brands should get involved with social causes and help consumers to do so as well. Six in 10 young people don’t mind when brands align themselves with causes that are not logical fits as they appreciate any effort at doing good.DUTY CALLS It’s clear that young consumers expect brands to be socially responsible, but they think brands need to adhere to even higher ethical standards than they currently do. In fact, half of young people in the U.S ...
Political & Social Influence Dec 01, 2019 ... | Bullying | The environment/climate change | Homelessness | Hunger | Gender inequality | Random acts of violence (e.g., gun violence, acid attacks) | LGBTQ+ issues | Income inequality/poverty | Drug addiction | Medical issues/diseases | The state of my country | The economy | The state of the world | Immigration issues | Government/politics | Terrorism | The job market/unemployment | Natural disasters | War | Literacy | Online/digital privacy | Digital ...
Celebrity & Pop Culture Nov 25, 2016 ... 88% of youth in the UK and 84% in the U.S. do not feel guilty about the amount of time they spend following celebrity pop culture.POP CULTUREWhile the majority of U.S. and UK youth feel like their generation spends too much time on pop culture, many also see the benefits it provides. For instance, 52% of U.S. youth and 45% of UK youth say they get important life lessons based on what they see in pop culture, and another 50% in the U.S. and 46% in the UK say being in-the-know about pop culture ...
Supporting Social Causes Mar 12, 2020 ... you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary It's hard to focus on one single cause because there are so many to support | Most people's involvement in social issues is not genuine | I wish I was more involved in social causes and issues than I am currently | I like sharing my interest in social causes and issues online 87% of U.S. Trendsetters, and 83% in the UK, agree small acts can be political statements (e.g., not using plastic bags ...
