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802 results for '"gen z"'
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The Role of Connection in Consumers' Lives Today

Jul 23, 2024
... How Brands Can Play Their PartStill recovering from the post-COVID epidemic of loneliness, a mental health crisis, increasing digital consumption, the emergence of Artificial Intelligence and political & economic uncertainty, many people continue to yearn for better, deeper and more meaningful connections. The resulting “Great Connection Deprivation” is leading, especially for Gen Zs, to “joy spending” to fill the gaps. Prior research from Cassandra also established that many Gen Zs feel that ...

VIRTUAL REALITY

Jun 23, 2022
... experimented with NFTs and the blockchain, and this will further establish itself as a major player in Web3. Ana was built using Unreal Engine Epic Games’ 3D computer graphics platform that’s used to create hyper-realistic characters. “We expect her to attract the interest and popularity of Gen Z around the world,” said Josh Seokjin Shin, a creative director at Krafton. “Ana will release an original music track and expand her scope of activity as an influencer into various areas across entertainment and ...
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