Socializing At Home Nov 22, 2017 ... party in my home | Attended a party in a public space (e.g., bar, park) | Hosted a party in a public space (e.g., bar, park) | None of these HOSTING EVENTSWhile they could spend a large amount hosting parties at home, young people see doing so as a means to keep the cost of socializing down. A third of Trendsetters (34% in the UK and 32% in the U.S.) prefer to host parties at their home to save money because it is cheaper than going out. Another reason to host events at home is to be in control ...
Shared Interests With Friends Dec 01, 2017 ... A quantitative overview of how youth want friends who share similar interests in products and passions as themselves.72% of U.S. youth and 68% in the UK would rather have friends with similar interests and passions as they do.SIMILAR INTERESTSHumor is the most important trait for U.S. and UK youth to share an interest in with their friends, with 56% and 48%, respectively saying this. Seven in 10 Trendsetters agree. Two in five youth also look for friends who share the same taste in music ...
Entertainment & Gaming Mar 01, 2018 ... A quantitative overview of youth’s perceptions of entertainment and gaming in terms of their self-improvement. EDUCATED IN ENTERTAINMENTAmong Trendsetters, 58% in the U.S. and 52% in the UK prefer educational entertainment over entertainment that is mindless/just for fun. Nearly seven in 10 Trendsetters across the U.S. and UK also prefer entertainment that is highbrow rather than lowbrow.Please select one statement from each pair below that you agree with more. I prefer highbrow ...
Living Preferences Aug 31, 2017 ... their significant other, especially those in the U.S. and to live near their job/school, both of which are more important for women than men. Another 60% of youth say it is/will be important that they live within walking distance of grocery stores, especially those in the UK, and public transportation. Most also want to live near their friends and family and public parks/green space. For women, more so than for men, it’s more important to live near family, while for men it’s more important to live ...
Future of Finances Aug 26, 2017 ... A quantitative overview of how young people view finances in the modern world, wanting more customization and digitalization.70% of youth and 77% of Trendsetters want to be able to customize their bank accounts.WAY TO PAYYoung adults are likely paying for purchases with plastic or digitally as only a third say they carry cash and a quarter don’t use checks. While women are more likely than men to carry cash, they are also more likely not to use checks. Trendsetters, however, are much more ...
Sports & Tech Mar 04, 2017 ... sporting events on a computer | Watch/consume sports-related content on TV | Watch/consume sports-related content via mobile device | Watch/consume sports-related content on a computer SPORTS CONSUMPTION NOW VS. LAST YEARThe majority of young people in the U.S. and UK are watching/consuming sporting events on TV and on their mobile devices, more often or as often as they were last year. Additionally, young people are also now following sports teams/athletes on social media more often or as ...
Childcare Jun 24, 2016 ... While parents take on the lion’s share of responsibility when it comes to raising their child(ren), many also turn to friends and family to help with childcare and for support.Most parents share parenting responsibilities equally with their spouses/partners, though moms are more likely than dads to say they are the lead parent (45% U.S. moms, 46% UK moms).More than nine in 10 parents have help caring for their children.CARE-FULLParents follow the mantra, “It takes a village to raise a ...
Bingeing Nov 23, 2016 ... % of those in the U.S. and 63% of those in the UK citing entertainment value as their main motivation for bingeing. Gen Ys are more likely than teen Zs to binge for entertainment value, as are women in comparison to men. Youth who binge also do so to relax, to help them avoid boredom, and to have a form of escape.For which of the following reasons do you binge entertainment and/or media?Those who bingePlease select all that apply. It's entertaining | It's relaxing | It helps me avoid being ...
Gen Z & Open-Mindedness Jun 09, 2017 ... following statements, if any, do you agree with?Please select all that apply. I think boys and girls are equals | My generation believes that people can be masculine and also be emotional and open-hearted at the same time | I don't think gender defines a person | Gender identity is more complicated today than it used to be | My generation has a broader definition of masculinity differently than previous generations did | I talk about gender identity openly with people I know I think boys ...
POP Listen Jun 23, 2014 media & entertainment music on-demand streaming ... the rapper, rl grime, james blake, xx, empire of the sun, future islands, two door cinema club, marina and the diamonds, blind pilot, weeknd, disclosure, serafina steer, blood orange, tame impalaLABEL-LESS MUSICHalf of Mainstream and nearly two-thirds of Trendsetters prefer to see artists release their own music without relying on a label. Which do you prefer? When artists release their music on their own (i.e., without the help of a label) | When artists release music with the support of a music ...