396 results for '"experiences"'
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Macrotrends

Home & Away Retail Trends

... adults prioritize travel and find ways to do so as much as possible, brands need to adjust to this consumer behavior by bringing retail outposts and experiences to the transit hubs where shoppers are spending time.Instead of mindlessly waiting for a flight, young consumers are looking for this downtime to become more pleasurable and entertaining, prompting them to browse throughout their terminal, much as they would a mall. To this point, four in 10 Trendsetters in the UK and U.S. would like to have ...

Life Resume

... has emerged, instead, as a tool to help them identify, explore, and document their purpose. Making a point to live in the moment, Ys are accumulating skills, experiences, and knowledge for the sake of personal fulfillment. The Life Resume embodies these accomplishments through a compendium of Ys’ personal blogs and websites, Facebook Timelines, Instagram photos, Kickstarter projects, and more. A huge opportunity exists for marketers to help Ys identify and develop their passions and build up their ...

Build Your Own Career

... Young professionals are building their own careers by job hopping, creating hybrid roles, and amassing a wide variety of skills instead of following a clear-cut corporate path.Generations Y and Z are combining distinct characteristics of their personal lives to produce a new kind of professional outlook: their overall preference for customization causes them to desire personalization; Ys’ drive to relate to as many people and collect as many experiences as possible leads them to seek out many ...

Welcome To The Club

... interests and experiences, and their strong sense of individualism has fueled a spirit of nonconformity, especially if the values of the community don’t align with their own. Previous generations had to get along with the people around them because they relied on them for support. Even if they weren’t fond of their neighbors, they had to make it work because they interacted with them every day. But today, modern youth are choosing their clusters from disparate locations, and therefore don’t have to get ...

Global Analog Trends

... Analog entertainment trends popping up around the world.In a world that’s becoming increasingly digital, a resurgence of analog entertainment may seem surprising. However, these countertrends reflect global youth’s desire for experiences that encourage them to disconnect from their devices. Analog forms of entertainment provide a source of relief from their digital overload and give youth the tactile media experiences they crave (see [Ana]Logging Off). The increasing popularity of analog ...

Culture Spotlight On Japan

... of their videos, which reach their more than 4 million subscribers.Lusting For Luxury: Luxury Labels & Experiences See A BoomAfter years of constant decline in the luxury market, Japan is finally seeing a steady increase and is predicted to grow 3% to 4% in the next three years. Billions of dollars are spent on the luxury market every year in Japan, which is the second largest luxury market in the world. Japanese Millennials are shopping at trending high-end stores like ...

Global Food & Beverage Trends

... popular culture. The food and beverage industry is elevating its functional form into an entertainment component as well with virtual reality experiences and fashion focused on food, appealing to the overwhelming 92% of global youth who say that food/beverage culture is important to their life. On the other hand, young people who are searching for alternative medicines and desire customization in all aspects of their lives are finding their needs met by food offering medicinal benefits and an ...

There's No Place Like Home(town)

... , making an impactful visual statement via clothing that displays hometown pride is important—aesthetically and emotionally—for youth. SAME STYLE, DIFFERENT REASONSInterestingly, showing off hometown pride fits both Ys' and Zs' mindsets, albeit in different ways. Ys, who are group-oriented and enjoy experiences that both celebrate and encourage the development of community, enjoy seeing their experience with their place of origin mirrored in others. Wearing clothing or accessories that are ...

Marketing Tips For Engaging Modern Parents

... count on your brand to reduce some of their hassles and anxieties, and provide top quality for their family.  Walgreens In the spot “New Parent,” Walgreens reflects how when raising a first child, moms and dads are inundated with new, uncertain experiences coupled with a severe lack of time, so their pharmacy interactions should be intuitive and stress-free. The brand boasts that it makes life easier for parents with delivery services, the ability to refill prescriptions by taking a ...

Seize The Day

... for the next day, especially as many of the experiences they want to have are being offered during the day as they move away from the traditional nightlife activities like going to the bar or club. Young adults might still seek to drink during the day, but brighter, more open spaces like beer gardens or rooftop bars are becoming more popular destinations. The most common things that they do like about nightlife—it gets them out of the house (49% U.S., 38% UK), it gives them the opportunity ...