396 results for '"experiences"'
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Macrotrends

A Defining Moment

... Covid-19 pandemic will amplify many of the characteristics and values that have come to define Gen Z and Millennials, and will more fundamentally alter others besides. We anticipate seeing pent-up demand in areas that have been particularly important to these cohorts (e.g., experiences, travel), while other categories will experience more profound shifts. We at Cassandra will continue to provide you insight around the impact and implications this crisis will impart on Gen Z and Millennials as this ...

Over Stimulation

... as an antidote to the overstimulation, not part of the bigger problem.Today, there's no end to the ways that Ys and Zs can spend their time. Whether it's finding the perfect workout, the hottest restaurant, or the newest pop-up, there's always something to explore, and apps make programming one's life as easy as tapping a button or swiping right. And this isn't necessarily a bad thing. The options available to modern youth provide new ways to connect, share experiences, and expand their ...

Marketing Tips For Engaging Modern Parents

... count on your brand to reduce some of their hassles and anxieties, and provide top quality for their family.  Walgreens In the spot “New Parent,” Walgreens reflects how when raising a first child, moms and dads are inundated with new, uncertain experiences coupled with a severe lack of time, so their pharmacy interactions should be intuitive and stress-free. The brand boasts that it makes life easier for parents with delivery services, the ability to refill prescriptions by taking a ...

Home & Away Retail Trends

... adults prioritize travel and find ways to do so as much as possible, brands need to adjust to this consumer behavior by bringing retail outposts and experiences to the transit hubs where shoppers are spending time.Instead of mindlessly waiting for a flight, young consumers are looking for this downtime to become more pleasurable and entertaining, prompting them to browse throughout their terminal, much as they would a mall. To this point, four in 10 Trendsetters in the UK and U.S. would like to have ...

Global Analog Trends

... Analog entertainment trends popping up around the world.In a world that’s becoming increasingly digital, a resurgence of analog entertainment may seem surprising. However, these countertrends reflect global youth’s desire for experiences that encourage them to disconnect from their devices. Analog forms of entertainment provide a source of relief from their digital overload and give youth the tactile media experiences they crave (see [Ana]Logging Off). The increasing popularity of analog ...

Welcome To The Club

... interests and experiences, and their strong sense of individualism has fueled a spirit of nonconformity, especially if the values of the community don’t align with their own. Previous generations had to get along with the people around them because they relied on them for support. Even if they weren’t fond of their neighbors, they had to make it work because they interacted with them every day. But today, modern youth are choosing their clusters from disparate locations, and therefore don’t have to get ...

Culture Spotlight On Japan

... of their videos, which reach their more than 4 million subscribers.Lusting For Luxury: Luxury Labels & Experiences See A BoomAfter years of constant decline in the luxury market, Japan is finally seeing a steady increase and is predicted to grow 3% to 4% in the next three years. Billions of dollars are spent on the luxury market every year in Japan, which is the second largest luxury market in the world. Japanese Millennials are shopping at trending high-end stores like ...

Marketing Tips

... challenging to grab and keep young consumers' attention, the brands that do will win their admiration and public praise. Below are tips and best-in-class examples to guide you in your marketing efforts. - 1. Disrupt distribution. - As young consumers crave unique experiences, brands should get creative in how and where they release entertainment, reimagining distribution as a special event. Instead of always releasing a movie in theaters or premiering a music video online, for instance, brands should ...

Seize The Day

... for the next day, especially as many of the experiences they want to have are being offered during the day as they move away from the traditional nightlife activities like going to the bar or club. Young adults might still seek to drink during the day, but brighter, more open spaces like beer gardens or rooftop bars are becoming more popular destinations. The most common things that they do like about nightlife—it gets them out of the house (49% U.S., 38% UK), it gives them the opportunity ...

DND (Do Not Distress)

... as a substitute for hanging out in-person (see Social Live). Moreover, to cope with the stress of making plans, many young people are choosing to primarily participate in the most wow-inducing experiences, as they feel such provide the greatest return on investment for the work involved (see Go Big Or Go Home). As it's become more common for plans to be big events or experiences, they're also feeling pressure to spend more money on socializing—47% of Trendsetters in the UK and 41% in the ...