170 results for '"luxury"'
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Macrotrends

The New Social Order

... small amounts of money on hundreds of influencers, instead of one big chunk on a single celebrity. However, depending on the sector, celebrity power might be the way to go. Bloomberg reported that luxury brands saw more engagement than other brands, with celebrities like Lady Gaga, Lionel Messi, and Shawn Mendes as some of the leading ambassadors. It's also worth noting that many influencers have created brands of their own, with influencers like Gabi Gregg, Elle Ferguson, and, of course, Kylie ...

DIY Therapy

... personal luxury and ordinary resource more and more. I feel like older people perceived it as a solution to someone going crazy. I suppose it still implies heavy problem-solving, which means someone’s in trouble, but I think the overall view is much lighter and positive now. CHRISTIAN, 35, CAAlthough seeing a therapist has become more socially acceptable and financially accessible, Ys are also reworking the traditional system to make it more relevant. Their desire for instant access has created a ...

Nesting & Resting

... meet demand in the category.Violet GreyAmazon is rumored to be partnering with Violet Grey, a four-year-old LA-based beauty retailer that offers a highly curated selection of luxury beauty products including makeup, skin care, hair care, and nails as well as beauty-related content. If true, the move reflects the growing power of the beauty category, particularly among young shoppers seeking the convenience of Amazon Prime.HOME LIFEMore than half of young people and nearly two-thirds of women say ...

Brand Mentorships

... with high-end designers like Missoni and Balmain to offer exclusive, low-cost lines for a limited time. The value for both parties is clear: the former supports its positioning as trendy and fashion-forward while the latter exposes its brand to a new generation of consumers who will ideally aspire to own pieces from their pricier collections. But the over-saturation of such partnerships coupled with evolving perceptions about luxury is beginning to spur a shift in young people’s shopping ...

Top Takeaways for Digital Marketers

... Volt to drive during his UK stay. 4. FEATURE YOUR FOLLOWERS The simplicity and immediacy of sharing across social media makes it easier than ever for brands to leverage user-submitted content. Over the past year, several brands have launched successful features in which their followers serve as models and subjects. E-tailer Modcloth and luxury rental service Rent the Runway both feature photos of actual customers in their clothes to give shoppers a better sense of how a garment might hang on a real ...

All In Good Time

... complacency: for such an ambitious generation, this is tantamount to failure. As they see it, if there’s nothing left to work towards, then there is no possibility of the happiness attached to meeting a goal. Unlike Boomers who, during the go-go ’80s, largely wanted the high-powered white-collar job, the luxury car, the extensive designer wardrobe, and the mansion in which to park such material riches, today’s young adults are, for the most part, happy with what they have already. Instead of aiming ...

Digital Trends

... across the globe by asking them to share what makes their nights “beautiful” through written stories or images. Each user’s message was shared with another woman across the world, along with links to Google Translate to help surmount language barriers. Connections between women who shared a similar story or nighttime ritual were visualized via points of light on the site’s virtual globe, and the women involved received special offers for Beauty of the Night samples and services. AMAZON LUXURY ...

Job Search Party

... working for the company and what can be accomplished. It also recruited talent with a brief quiz which presents users with a personal profile to send along with their resume.Jaguar The luxury car brand recruited potential employees with a mobile app that had them solve a series of puzzles to test their engineering skills. Though it still considered traditional applicants, successful solvers were considered to be on the fast track for hiring.Google For Jobs Google’s new app is meant to be a one-stop ...

Healthography

... smaller house in a more walkable or bikable neighborhood over a bigger one that required constant driving. JOEL, 28, CTTHE NEW ASPIRATIONAL WELLNESS AMENITIES I would like to live around active people who challenge themselves on a regular basis, such as eating in a healthy manner and working out for the sake of their health and improving their wellness. It’s contagious. ISSAIAH, 19, ALIt used to be a luxury to have a gym in one’s building, but now, young consumers aspire to have state-of-the-art ...

(Gender) Role Playing

... for attracting a partner, like property ownership. As one young woman in Shanghai put it, “I wouldn’t even go out with a guy who didn’t own a house, never mind marry him.” The luxury of choice is still relatively new to these women who, until recently, were viewed as second-class citizens in the historically patriarchal country. But now, a new class of career-minded women is delaying marriage and working longer than they might have in the past, much like women in post-feminist nations. Their ...