128 results for '"messaging"'
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Macrotrends

Peer Improvement

... best. Brands can help them appreciate their own self-improvement goals and the steps they can take to reach them at their own pace by foregoing messaging that compares one person to another or emphasizes the never ending quest for self-improvement, as well as encouraging them to use each other as a support system, celebrating accomplishments reached together even if they’re not literally reached simultaneously, rather than comparing oneself to one’s friends. Although there may indeed be an infinite ...

Gut Check

... platforms allow users to crowdsource and compute guidance in their personal decision-making. Whisp is a private messaging platform for online shoppers, which allows them to drag and drop images of what they’re browsing for instant feedback.The Lulu app lets women rate a former date, to give his future prospects a better sense of what they’re in for (or should avoid).On apps like Tiinkk and Jelly, users can upload a photo and ask a related question, many of which tend to request crowdsourced advice and ...

Nesting & Resting

... opportunities in the home space—from art and decorations to smudge sticks, aromatherapy, gardening, general decorations, and more—as well as in grooming and personal care. Positioning such items and the experiences they provide as opportunities to decompress and better oneself mentally will resonate more than typical messaging in these spaces, which tend to be based on “keeping up with the Joneses” or fear-based. Since young people have unprecedented access to services that let them outsource ...

Fempowerment

... realize that the modern definition of feminism isn’t about “girl power” and getting ahead; rather, it’s grounded in inclusivity. Young consumers are drawn to messaging that puts women on equal footing with men while also encouraging men to join the effort. - FEMPOWERMENT IN ENTERTAINMENT - New and emerging TV shows, movies, and digital content put gender issues front and center, and give Zs strong female role models. FEMALE SUPERHEROESFemale superheroes are still few and far between, and those that ...

Set In (E)motion: The Guide to Gen Y Burnout

... happy.RACHEL, 29, NYWHAT BRANDS CAN DO ABOUT YS’ SOCIAL BURNOUT: Ys are struggling with saying no and asserting their boundaries, especially when it comes to social obligations and friends. Brands, through messaging and products, can help them understand that it's okay and even necessary, to recognize their limits and set boundaries around their social energy. When it comes to branded events, classes, and workshops, brands would do well to show sensitivity to this cohort’s social burnout by having a social ...

Buy Not

... attention, and with consumption messaging on the verge of a tipping point, they are beginning to find pride in opting out of a consumer culture that’s become too aggressive.I'm attempting to buy less when I can (or buy used). Not only is it difficult financially to keep up with buying new things and paying for housing, etc, but I'm conscious of the fact I don't need more things. In fact, I'm trying to minimize my possessions. This isn't always easy or possible, but it's something I value.ADAM, 26 ...

DIY Therapy

... have their problems addressed as they arise. This is a drastic mindset shift in comparison to that of previous generations, but Ys feel it’s a matter of efficiency and practicality, much in the same way they expect to live chat with a customer service representative right when they need assistance. On top of this, as digital natives, young people often find it more natural and comfortable telling a counselor intimate details of their lives via text messaging, just as they do with their peers ...

Presence of Mind

... relaxation, meals, exercise, meditation, and learning something new. A clean look can have a bold impact amid society’s increased volume levels. Simplify your brand’s design, from messaging and aesthetics to packaging and retail environments, to align with consumer desire for minimalism. Poor customer service remains an unnecessary point of aggravation among Y consumers. Ensure that your brand or company supports their ability to be more present by providing a consumer experience that is ...

Show Me Love

... themselves emotionally, just as they would for a romantic partner. ACTION ITEMS: Create messaging that helps young people realize they should be proud of themselves and encourage them to appreciate themselves more. Reference universal touch points, such as working hard and trying something new, as reasons for why they should feel more confident in themselves. Help young people feel more comfortable taking time for themselves. Show them that caring about themselves isn’t indulgent or selfish; it’s ...

Mixed Emotions

... within the hustle and bustle of everyday life.Young consumers look to brands to help them become happier; emphasize the ways in which your product or service will contribute to overall emotional wellbeing. Recognize the value and validity of emotions and emotional health in messaging and advertising instead of focusing solely on utilitarian benefits. - Emotion-Managing Experiences - The Class Founded by fitness instructor Taryn Toomey, who describes it as a “cathartic mind-body experience,” The  ...