245 results for '"shopping"'
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Macrotrends

Consumer Journeys

... We conducted ethnographies with a dozen young people aged 14 to 34 to understand, in detail, how they make purchases. We explored why they choose the brands they do, how they decide where to buy, and what they love and hate about the shopping experience. For a digitally immersed cohort, it follows that every purchase includes an online component—whether that be researching specs and reading reviews or exploring options via Instagram and sharing their purchases after the fact. But ...

Consumed Innovations

... . The new technology demonstrates that scannable print ads, billboards, and other “real-world” content don’t have to be aesthetically jarring by design. Expect more brands to adopt this ad-scanning technology to make their static content more engaging, informative, and dynamic. - POINT TO PURCHASE - A new feature in Amazon’s mobile app uses image recognition to instantaneously add items to users’ shopping carts. Users can simply point their iPhone camera at a product they wish to order and the ...

Social Live

... playing FIFA, I can show my friend my team or something on there.ISSAC, 13, U.S.Thus far, Zs are mainly using group video hangout platforms to simply gather with friends, but they’re starting to turn to this technology to experience nearly every aspect of their lives alongside their peers, from consuming entertainment to shopping to dining. They can use the aforementioned services for these additional purposes, while there’s also a growing number of platforms that let youth connect live for specific ...

Brand Mentorships

... with high-end designers like Missoni and Balmain to offer exclusive, low-cost lines for a limited time. The value for both parties is clear: the former supports its positioning as trendy and fashion-forward while the latter exposes its brand to a new generation of consumers who will ideally aspire to own pieces from their pricier collections. But the over-saturation of such partnerships coupled with evolving perceptions about luxury is beginning to spur a shift in young people’s shopping ...

Seize The Day

... shopping, and household cleaning services allows young adults to focus on fun rather than practicalities during the day, which they see as practical in and of itself. I am finding people are choosing to do social activities during the day as they cannot face going out at night due to being too exhausted and tired from the busy working day and find that they are more alert during the day than they are at night. The advantages are that you can relax in the evenings so that you are more awake and ...

Identity Theft

... , along with the responsibility of childcare itself.How interested, if at all, are you in outsourcing (e.g., using a service for) each of the following in order to have more time for yourself?Parents Who Say Each Item Is Applicable For OutsourcingHave Done This/Interested But Have Not Done This Yet Summary Home cleaning | Home maintenance | Lawn care | Childcare | Meal preparation (e.g., BlueApron, Plated, personal chef) | Tutoring children | Laundry | Household item shopping (e.g ...

Culture Spotlight On Australia

... Kassell and Stanislava Pinchuk have also been extremely popular. Being able to put a personal twist on an item gives shoppers a sense of ownership and self-expression. Most of these personalization brands are primarily based online; most consumers are used to the delayed gratification that comes with online shopping and don’t mind waiting the extra week or so to receive a product that they feel they have had a part in designing. Sci-Fi Surge: A Genre To WatchAustralia has recently been ...

Nesting & Resting

... Young people are reinventing “nesting” to meet their needs, presenting a growing opportunity for brands to reach them through the home and self-care space.The retail industry has been faced with mounting challenges as it adapts to young consumers’ shifting shopping preferences in recent years, but when it comes to budding opportunities for brands, there’s no place like home. Nesting, once reserved for single people making their living spaces “their own” before starting a family, has taken ...

Dual Intentions

... sometimes takes so long for people to delete their profiles after coupling up—and a factor contributing to young people’s staying single longer—is because they are reticent to give up the entertainment value dating offers. Similar to how young people enjoy Fauxsumerism, they also like “shopping“ for dates even if they have no intention of actually going on them. We heard from countless people in relationships that they enjoy using their friends’ accounts on dating services and apps to look at people’s ...

Through the Looking Glass

... , Glass is already immersed in style culture. September’s TechCrunch Disrupt Hackathon yielded a number of fashion-oriented Glass apps. StyleZapper employs Glass’ gyroscope to browse and shop digital storefronts; STREET | STILE is a photography app that allows users to quickly pull up shopping links for street style subjects’ outfits; Glashion is a photography app that stealthily takes photos of admired outfits on passersby, from which a dedicated stylist searches for similar items; and ShopStyle is a ...