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Macrotrends

Pop Politics

... . Indeed, for youth today, political events are a cause for popcorn and potluck gatherings, much like major sports events or awards shows. A little more than one in 10 trendsetting youth in both the U.S. and UK have hosted or attended a party for political events (e.g., watching debates, watching election results) in the past year—and, in the U.S., those numbers surely stand to increase post-election. Moreover, The New York Times even reported on the phenomenon of young people ...

Flair and Balanced

... the sports website SB Nation, technology site The Verge, and video gaming website Polygon. Vox aims to help readers cut through the noise to understand what's driving events in the headlines, on “everything from Taxes to Terrorism to Taylor Swift.”Nine in 10 Trendsetters in both the U.S. and UK are open to hearing a variety of opinions about political topics.80% of young adults in the U.S. and 74% of those in the UK believe it is important to follow multiple sources of information when it ...

Seize The Day

... , the rise in popularity of activities like weekend brunch and Sports Clubbing have normalized day drinking; young adults don’t have to wait until it gets dark out to partake in alcoholic beverages, and if they do choose to drink early on, they don’t have to extend it through the night. Previously it may have been seen as a waste if youth spent their afternoon drinking and didn’t make it out that night, but now nightlife isn’t seen as the endgame it once was and the sense of “missing out” if one ...

Outer Limits

... balloon’s burst to win a forthcoming trip to space.Virgin Galactic has signed Land Rover as its first global sponsor for the next three years. As part of the partnership, the Virgin Galactic team and all future astronauts will ride in Land Rover vehicles to space training and to the spaceship.Japanese beverage company Otsuka plans to bring the first commercial product to outer space. In October 2015, it will send to the moon a titanium container filled with its powdered Pocari Sweat sports drink. ...

Sense In Sensitivity

... with friends and family, Duracell deployed Rapid Responder trucks in Battery Park that were equipped with phone charging stations and computers with Internet access.New York Sports Club opened its locations that were unaffected by the storm to non-members, providing a place where they could have a hot shower, charge their devices, and relieve stress through exercise.Many banks, including Citi, Wells Fargo, Bank of America, and TD Bank, waived ATM fees for those with competitors’ cards in order for ...

Gender Trends

... decathletes for credit toward their fundraising goals. The brand also plans to expand its clothing offerings for other sports like golf and running, which may help generate the attention of male athletes in these categories. PIN MANWith its excess of wedding, fashion, and home décor inspiration boards, Pinterest can seem off-putting to men with more conventional masculine tastes. But that doesn’t mean the act of pinning is itself unappealing to guys. To meet nascent demand for a less explicitly feminine ...

There's No Place Like Home(town)

... people settle into an uneasy adulthood and face immense challenges from sociocultural and political uncertainty, they realize that their strongest community is the one they had while growing up, and they also realize how much this deeply influenced their identities. While in the past, a tendency to show off a geographic location through one's clothing and accessories was limited to tourists and sports fans, modern youth are remaking their display of hometown pride into a cool and stylish personal ...

Parenting In Partnership

... that marketing addresses the role of friends in young families as they are increasingly involved in daily family life. - Communal Parenting Resources - GOKIDParents often need help shuffling kids around to school, sports, lessons, and other events, and they rely on other parents and friends to help them do so. GoKid takes the headaches out of organizing carpools by tapping groups of parents in the same location to share the burden. Rather than relying on email chains and following up with reminders ...

Top Takeaways for Digital Marketers

... body. And both Bonobos and Free People share images of their fans sporting each respective brand on Instagram, maintaining a mix of corporate and user-submitted imagery across their accounts. Thus far, fashion brands seem the most likely to feature followers engaging with their products, but this tactic could just as easily be applied to other verticals, from sports to tech to entertainment properties. 5. USE MOBILE TO BE WHERE THEY ARE Young individuals’ on-the-go connectedness presents brands ...