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Macrotrends

Clear Consciousness

... young consumers. In traditional retail, it’s not uncommon for a designer shirt to be marked up eight times by the time it reaches the consumer; Everlane explains that by being an online-only brand, it eliminates much of the costs associated with brick-and-mortar retail and is therefore able to offer lower costs for quality products. CLEAR CONSCIENCE Everlane consistently promotes Good Vibes in innovative ways. During Black Friday 2015, the company forwent traditional sales and discounts (believing ...

Brand Mentorships

... -consumption they’re trying to avoid (see Buy Not). Shopping online during a launch isn’t necessarily a more attractive alternative since these retailers’ websites are notorious for crashing at the moment they’re needed most, leaving visitors incessantly refreshing the page. VISION AND VALUESThat’s not to say that consumers have outgrown brand partnerships entirely. But in order for such collaborations to resonate moving forward, the parties involved must be aligned in their vision and values ...

Culture Spotlight On Australia

... local government is supporting Outer Space, an artist-led music initiative which has also founded Live From Outer Space, an alcohol-free, all-ages venue to promote live music performances and include those under the drinking age. This event invests in the city’s culture and encourages its creativity. While this event has good intentions and allows all to participate, other venues remain hesitant to open their doors to everyone as they rely on money from bar sales for profits and to pay performers.6 ...

TasteMakers

... with relevant food. When launching a new property, consider building a food component into the story around which to build future experiences.Young consumers regard grocery stores and food markets as entertaining cultural destinations where they enjoy going even when they don’t plan to buy anything. Brands in this area should make their spaces especially inviting for people to hang out. This will help create a meaningful relationship with consumers, even if it doesn’t lead to sales every visit ...

Parental Advisory

... rather are filling the role of advisor for their kids; at the same time, children are less naive and pliable when it comes to marketing and are, in fact, savvy consumers in their own right and contributing to family choices. Companies can no longer court parents and kids as distinct segments; instead they need to consider the whole family, because all members have a say in what they buy and use.ACTION ITEMSAvoid campaigns that market to parents and children with separate or distinct messages ...

Culture Spotlight On Turkey

... highly profitable market for TV dramas. Turkish TV dramas are expanding their international reach via platforms like Amazon and Netflix. Netflix recently bought 400 hours worth of Turkish drama series known as Dizi and announced its first Turkish original series. Countries like India and Spain have bought some of Turkey’s biggest TV hits for their own audience. The Istanbul Chamber of Commerce has stated that annual revenue from overseas sales of Turkish TV shows has surpassed $350 ...

ReLuxe

... -earned success—something for which they feel they had to fight. They’ve passed along this mindset to their children, who likewise have come to value traditional status symbols more than Ys do. I got a pair of trainers. I chose them as they were on sale for £39, which is decent for Adidas specials. I really like them as they have a Lichtenstein-inspired design, and I wear them all the time.ZOE, 17, UKBut whereas their parents distinguished themselves through the financial status their ...

Global Fashion & Style Trends

... , an online marketplace that connects conservative consumers to the indie boutiques who design for them. ModLi curates “Now Trending” edits such as “Dress for Church” and “Resort Swimwear” and offers a large assortment of product categories that include head coverings, plus size, and bridal.LTD H&M launched its debut modest fashion line LTD Collection at the beginning of May. The collection is sold exclusively on H&M’s e-commerce platform for greater geographic availability, a strategy ...

Category Lens

... their dollars (and pounds) to show their support. Can you provide an opportunity for Zs to be more self-directed when they wish to exercise their activism, and how can you make it easier for Ys to vote with their pocketbook? As retail pushes forward to ever more personalized experiences, how can you include customers’ values and identity as part of that personalization? What if . . . instead of your name on your custom coffee order, it also had your cause, a la Tinder example from Live, Not Buy ...

The Right Moves

... vanlifers to minimize materialism, explore the world, and show off while doing it, they also attribute the low cost of living as a driving factor. Kitting out an old van or school bus is less expensive than renting an apartment, especially in urban areas. They can also use the money they’re saving on living costs and home and auto payments to save up for a stationary house down the road if they discover a place on their travels where they see themselves eventually settling down.RV sales are also seeing ...