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Macrotrends

Home & Away Retail Trends

... technology has made it possible for young consumers to always be shopping, even when engaged in other activities, such as working, socializing, or traveling. Shopping is practically an impulse amidst their daily lives, as youth constantly and automatically refresh their social feeds and thus unintentionally browse for items. Accordingly, retailers and brands, who have been enticing young people into physical stores with the offer of productivity for some time now (see Office Space), are outright ...

The Urge To Splurge

... younger generations, these priorities start to shift, as Gen Ys prioritize spending on luxury food and experiences that allow them to enjoy their splurges in a highly social and shareable format. And while most members of this generation are not financially independent quite yet, Gen Zs’ splurges tend to be more aligned with categories that they can display for social currency, such as clothing and shoes that convey their personal visual brand online and IRL, a crucial component they carefully ...

Brand Mentorships

... -consumption they’re trying to avoid (see Buy Not). Shopping online during a launch isn’t necessarily a more attractive alternative since these retailers’ websites are notorious for crashing at the moment they’re needed most, leaving visitors incessantly refreshing the page. VISION AND VALUESThat’s not to say that consumers have outgrown brand partnerships entirely. But in order for such collaborations to resonate moving forward, the parties involved must be aligned in their vision and values ...

How Can I Help You?

... important for brands to treat them like human beings. Among Trendsetting youth in the U.S., who are already shopping at the brands that are disrupting the traditional customer service model, 58% of them say it’s important for brands to treat them like human beings—and this is twice as likely as the general population, indicating that the preference toward human-centric brand interactions is on an upswing. Modern consumers want brands to see them as real people and cater not only to their need to ...

Cease & Assist

... ) report having looked up expert product reviews when shopping online in the past year, and this is even more evident among Trendsetters in both countries (88% in the U.S. and 85% in the UK). Still, they long for more help, with about three in 10 young people in both countries saying they’d like to see more expert reviews when shopping online. Instead of having to seek out this information, brands should make it easier for consumers by providing it regularly and seamlessly in the shopping experience.It ...

Personal Best

... Trendsetters in the U.S. and 74% in the UK.Meanwhile, the need for customized personal care products is also greater than ever before as the beauty market has become highly saturated. Young generations have come to experience choice overload when shopping, and they want help from brands in navigating the vast selection of products (see Cease & Assist). While customization means there are more options available, ultimately, this approach allows consumers to get to what they need faster. By finding items ...

Branding Trends

... dedicated to her late husband where visitors could see the author’s office, art, book, vinyl collections, and handwritten notes, even eating the breakfast he used to consume every day: grapefruit, scrambled eggs, juice, coffee, and Jell-O with fruit topped with gin and Grand Marnier. - 3. Brand Museums - All brands, even those that aren't entertainment creators and distributors specifically, can build a destination for consumers to visit. Youth are drawn to such places as they’re seeking more live ...

Gen Z Micro Trends

... Wet Head is a game of water roulette. Players remove sticks to see who will get water dumped on them from the Wet Head Helmet. The game, which has become an Internet challenge, was popularized by Ellen Degeneres and actor Mark Duplass. - The New News - Zs take pride in being informed global citizens, and as a result, they aren't willing to accept youth-focused media outlets that avoid sophisticated subjects or dumb content down for them. Frustrated by much of the clickbait-heavy sources ...

Public Funds

... lot about who they are. Teen Zs in both countries are significantly more likely than their Gen Y counterparts to believe their purchases reflect their personalities. Trendsetters, too, are far more likely than the general population to believe what they buy says a lot about who they are. Furthermore, today’s youth are grateful for online wishlists and social media platforms as they believe these outlets help them define and share their personal tastes; Trendsetters are more likely ...

The Optimization Generation

... reduce time and energy inefficiencies. For example, Nordstrom.com allows customers to see if items they find online are available in the store before they make a trip. Ensure an optimized shopping experience by creating an uncluttered, organized retail environment with a stress-free checkout process. - OPTIMIZING THE OFFICE - ESSENTIALISM Greg McKeown’s Essentialism: the Disciplined Pursuit of Less became an instant New York Times and Wall Street Journal bestseller in 2014 and continues to gain ...