Culture Counseling Jun 03, 2014 media & entertainment books celebrities movies TV ... , or playing a game, young consumers are inclined to find takeaways they can apply to their own lives, as evidenced by an abundance of articles online titled “lessons from [x].” This shift is further demonstrated by the sudden rise of online quiz culture. Through innocuous online quizzes (like BuzzFeed’s viral hit, “What City Should You Live In?”), users are seeking to quantify elements of their selfhood. The recent surge of interest in this clickable, shareable content form, demonstrated most ...
Omnitainment Dec 09, 2016 media & entertainment branding radio video ... culture where a large portion of 14- to 34-year-olds don’t see the ads they create. Even ads that appear online or during streaming content is having a tough time reaching its intended audience as they’re multitasking while engaging with these mediums. Unless a spot has something they deem noteworthy (for instance, great comedic moments, cool music, or a celebrity they like), they’re simply not registering it.GEICO has consistently made entertaining ads over the past few years. I like that they put ...
Fear Factors Mar 19, 2019 ... elevating the conversation around gun control. In the UK, where there are strict gun control laws, acid attacks and acts of terrorism are an omnipresent worry. Given what Zs have witnessed and continue to experience, fear over their personal security—both in real life and online—has become a source of anxiety.Over half of U.S. Zs worry about bullying and rank it number one of 22 worries, and an additional two in five UK Zs worry about bullying and rank it number four. Exacerbating Zs’ worry ...
Global Influencer Trends Dec 09, 2019 ... Influencer trends from around the world - Japan: Virtual YouTubers - In a country known for anime, it's not surprising that Virtual YouTubers, or VTubers, have risen to fame. Kizuna AI was arguably the first virtual influencer to kick off the craze in late 2016 and is now the most popular with three YouTube channels and over 2 million followers. She functions much like other YouTube stars: She posts videos of herself playing games, answering questions, and telling stories. Kizuna has appeared ...
Opportunity Knocks Dec 14, 2018 ... finding a job for the job itself, and are more open to the locations where that may be. Additionally, as modern youth are so passionate about travel and prioritize visiting other locations, they don’t need to live in the big cities when they can visit for fun. Moving for a job opportunity also helps alleviate the need to find community, as that’s one benefit they expect to find at work (see School of [Work]Life). Three in 10 young people say that their workplace/school helps them feel a sense of ...
Culture Spotlight On Australia Jun 18, 2018 ... Kassell and Stanislava Pinchuk have also been extremely popular. Being able to put a personal twist on an item gives shoppers a sense of ownership and self-expression. Most of these personalization brands are primarily based online; most consumers are used to the delayed gratification that comes with online shopping and don’t mind waiting the extra week or so to receive a product that they feel they have had a part in designing. Sci-Fi Surge: A Genre To WatchAustralia has recently been ...
(Net)Work Hard, Play Hard Dec 08, 2017 career community social life apps coworking spaces ... through the hassle of coordinating them, brands and organizations can be the facilitators so that young people can optimize their time and focus on the more fun aspects of networking.As a student, I've seen a pressure to maintain links with people on the same academic levels as you or people who might be able to offer relevant work experience to add to your university application. SARAH, 17, UKACTION ITEMSYoung people are becoming more interested in professional networks and spaces and are also ...
The Hive Mind Dec 16, 2019 ... a “branded” voice. These Internet-based voices, when bundled together with other like-minded voices, have swelled to create the Hive Mind, which is driving culture at the speed of a single tweet. To fully understand the power of these voices and how to potentially harness them, we need only look at the evolution of the social Internet since its inception. Its fascinating trajectory over the last three decades sets the stage for understanding how the democratization of voice has led to the ...
TasteMakers Sep 29, 2016 food & beverage luxury spending coffee dining experiences grocery shopping ... more than I think about shopping for anything else.BRADLEY, 22, UKFood and beverages are more expensive than ever before, particularly with the growth of specialty and organic brands, and dining has become a default way for youth to socialize—but young consumers aren’t high spenders in this category for these reasons alone. Food and beverages serve a much more meaningful role in reflecting one’s identity, with nearly three in 10 youth (28% in the U.S. and UK) saying they spend a lot in ...
The Sexual Mehvolution Dec 04, 2015 global relationships technology sex ... Pornography consumption has come a long way since the days of sneaking Playboys and scrambled Cinemax. Ys are the first generation to come of age with the ability to access a cornucopia of sexual scenarios via the Internet, making porn an easy (though perhaps unwarranted) scapegoat for their current sexual frustrations. 54% of global youth report having watched it, including 64% in the U.S., where viewership is second only to Brazil (67%). For many, explicit online content marks some of their earliest ...