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Macrotrends

Marketing Tips

... savvy. Pepsi Pepsi, in partnership with TasteMade, created the digital series “Game Day Grub Match” in which three chefs competed to make the best football food. A panel of judges, comprised of culinary and football stars, determine who wins each episode.Evian Evian created the microsite Wimeble Watch for people of all levels of fandom to experience the excitement of Wimbledon through daily episodes of content. The program provided a recap of the previous day’s events, so fans could easily catch up ...

Mind the Store

... , fitness-focused malls, and stress-free service. In the aftermath of the recession, as foot traffic in stores declined and brick-and-mortar shops faced increased competition from online retailers, many brands began to realize that luring young consumers through their doors would require nontraditional tactics. They hired in-store DJs, hosted cocktail parties, and filled the air with pervasive scents in order to create an energetic atmosphere that countered the country’s gloomy economic vibe. But now ...

Opportunity Knocks

... finding a job for the job itself, and are more open to the locations where that may be. Additionally, as modern youth are so passionate about travel and prioritize visiting other locations, they don’t need to live in the big cities when they can visit for fun. Moving for a job opportunity also helps alleviate the need to find community, as that’s one benefit they expect to find at work (see School of [Work]Life). Three in 10 young people say that their workplace/school helps them feel a sense of ...

Omnitainment

... culture where a large portion of 14- to 34-year-olds don’t see the ads they create. Even ads that appear online or during streaming content is having a tough time reaching its intended audience as they’re multitasking while engaging with these mediums. Unless a spot has something they deem noteworthy (for instance, great comedic moments, cool music, or a celebrity they like), they’re simply not registering it.GEICO has consistently made entertaining ads over the past few years. I like that they put ...

Culture Spotlight On Australia

... Kassell and Stanislava Pinchuk have also been extremely popular. Being able to put a personal twist on an item gives shoppers a sense of ownership and self-expression. Most of these personalization brands are primarily based online; most consumers are used to the delayed gratification that comes with online shopping and don’t mind waiting the extra week or so to receive a product that they feel they have had a part in designing. Sci-Fi Surge: A Genre To WatchAustralia has recently been ...

Culture Counseling

... , or playing a game, young consumers are inclined to find takeaways they can apply to their own lives, as evidenced by an abundance of articles online titled “lessons from [x].” This shift is further demonstrated by the sudden rise of online quiz culture. Through innocuous online quizzes (like BuzzFeed’s viral hit, “What City Should You Live In?”), users are seeking to quantify elements of their selfhood. The recent surge of interest in this clickable, shareable content form, demonstrated most ...

The Hive Mind

... a “branded” voice. These Internet-based voices, when bundled together with other like-minded voices, have swelled to create the Hive Mind, which is driving culture at the speed of a single tweet. To fully understand the power of these voices and how to potentially harness them, we need only look at the evolution of the social Internet since its inception. Its fascinating trajectory over the last three decades sets the stage for understanding how the democratization of voice has led to the ...

(Net)Work Hard, Play Hard

... through the hassle of coordinating them, brands and organizations can be the facilitators so that young people can optimize their time and focus on the more fun aspects of networking.As a student, I've seen a pressure to maintain links with people on the same academic levels as you or people who might be able to offer relevant work experience to add to your university application. SARAH, 17, UKACTION ITEMSYoung people are becoming more interested in professional networks and spaces and are also ...

The Shape Of Belonging: A Map To Modern Community

... An ethnography of modern youth’s physical, online, and brand communities, demonstrating how they create their personal communities in today’s phygital world.We asked three young people aged 18-34 in the U.S. and three in the UK to bring us into their communities—the ones they feel a sense of belonging to in-person, online, and through brands. Each participant created a map of their physical community and labeled the different places in their cities and towns that give them a sense of ...

Culture Spotlight On Japan

... accessories.Please select one statement from each pair below that you agree with more. I prefer to shop for shoes in-store | I prefer to shop for shoes online | I prefer to shop for clothing items in-store | I prefer to shop for clothing items online | I prefer to shop for accessories items in-store | I prefer to shop for accessories items online Only 9% of Japanese youth think athletic fashion isn’t as cool as it used to be.BEAUTY & GROOMING IN JAPANAs beauty and grooming trends grow in Japan, nearly three ...