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Over The Influence

... Handmaid's Tale-themed party earlier this year. These examples speak to larger trends of influencers being criticized for cultural appropriation, repping poor quality products, and generally being tone deaf. Issues like these will continue to proliferate as the influencer space becomes oversaturated and the cultural and political discourse gets increasingly contentious.EXTREMELY ONLINE AND INCREDIBLY EVERYWHEREAccording to InfluencerDB, there are more than 500,000 influencer accounts on Instagram, with ...

Global TV Trends

... TV trends from around the world.In today’s evolving global media landscape, TV is still an important touchpoint for young people all over the world. Young people are obsessed with TV shows, with 84% of global youth saying TV is important to their lives and 41% saying they can’t go a day without watching TV. The advent of TV streaming sites, such as Netflix and Hulu, have allowed the reach of a TV show to extend far beyond its country of origin. Global access to these online streaming platforms ...

Need For Speed

... mimics the drive-thru experience at a fast food chain by allowing customers to browse inventory online and then text store representatives with what they want before they visit so their purchases are ready for curbside pickup by the time they arrive. When Nike expands this concept elsewhere, as it plans to do in New York and Shanghai, the brand will tailor its strategy to local needs, just as it capitalized on an LA-specific pain point of driving and parking by offering curbside assistance. This ...

Asking Price

... Young consumers consider prices to be flexible as they attempt to maximize their return on spend, and brands have an opportunity to win their loyalty by offering strategic discounts and engaging in negotiation practices.Having come of age as consumers in the era of online shopping, today’s youth have a different perception of price than past generations do. Prices are more public than ever, easily searched, compared, and evaluated, and young consumers who have only known such a time of retail ...

Cease & Assist

... information to curate a box of 12 items, which it mails to customers four times a year. Parents keep the outfits they like and return unwanted items.More than one in five young adults are overwhelmed by shopping experiences in which they are presented with many choices.Three-quarters of youth have looked up expert product reviews online.More than a third of Trendsetters would like to see even more expert reviews when shopping online. ...

GPS (Global Positioning Success)

... allowing consumers who buy its chocolate bar to use the wrapper as a pass on the Sanriku Railway through May 2015. By reducing the cost of transportation, the confectionary company helped promote travel in the northern region of the country, where the train line had been previously damaged.Brands around the world are helping consumers cope with environmental issues. After a winter storm destroyed hundreds of trees in Toronto, home improvement chain Lowe’s Canada gave away 1,000 red maple trees outside ...

Betterment Marketing Tips

... . The classroom spaces will be provided by WeWork, while 2U is offering scholarships to members worth a total of $5 million. The partnership offers the opportunity for those in the workforce to continue obtaining skills and degrees, allowing them to stay competitive and advance within their fields of work and interest. The first location will most likely be in London.CollegeFashionista Online fashion site CollegeFashionista has launched a digital education platform and fellowship for its 5,000 ...

Open House

... As Ys are less likely to be homeowners than were their predecessors, they’re seeking aspects of home in other ways that better address their generational needs. Gen Y is redefining the concept of home to fit its transient lifestyle and disinterest in ownership. Whereas previous generations aspired to buy a house and have it become a central focus of adult life as they raised a family, Ys aren’t looking to settle in a single location. Instead, they prefer the opportunity to move around and ...

The Monetization Generation

... learning marketplace lets students buy and sell their class notes. Such behaviors reflect a larger cultural shift, in which it is no longer taboo to ask people, especially one’s friends, for money. The rise of peer-to-peer payment tools, such as PayPal and Venmo, has contributed to this, and Zs are simply more comfortable talking to their friends about financial matters; 30% in the U.S. and UK and half of Trendsetters in both countries talk about finances/money with friends. The Monetization Generation ...

Global Innovation Trends

... designed to identify and then inject crown-of-thorns starfish—which can eat up to 65 square feet of coral reef a year—with lethal drugs that kill the starfish but harm nothing else in the environment. Rangerbot also maps out large areas of the ocean floor and monitors for reef-affecting pollution, water quality, and coral bleaching. Meanwhile, an American startup called Zero Power is pioneering technology that extracts safe drinking water from sunlight and air—essentially, the ...