Retail 2.0: Youth Outlook On Luxury Jun 17, 2019 ... luxury in terms of their creativity. This idea allows the customer to fully own their luxury purchases, rather than having their luxury pieces own and define them. This distinction is important for youth, especially as 60% of Trendsetters in the UK and 56% in the U.S., along with 53% of youth in the UK and 51% in the U.S., feel better about themselves when they make a luxury/high-end purchase. This sentiment is echoed globally, as 71% of youth in China, 65% in Nigeria, 52% in Brazil, 51% in Australia ...
Retail 2.0: Incentivized Shopping Jun 16, 2019 ... don’t just prompt consumers to patronize a brand—they encourage consumer advocacy. To wit, half of Trendsetters in the U.S., along with nearly four in 10 in the UK, say that it’s important for a brand to reward them for their loyalty. This sentiment is echoed globally: nearly half of youth in France (46%), around four in 10 in Australia, Nigeria, and Brazil (43%, 42%, and 39%, respectively), and three in 10 in China also say it’s important for a brand to reward them for their loyalty ...
Next Gen Brand Loyalty Mar 22, 2019 ... that their relationship with consumers will look different depending on if the consumers are Baby Boomers, Gen Xers, Gen Ys, or Gen Zs. The sheer volume of brands available today—and the unprecedented access consumers have to them, with online shopping, global reach, and social media—has disrupted traditional brand loyalty, wherein a consumer found one brand they liked in a category from the limited selection that was available at the time and stuck with it. Such limitations no longer ...
Breaking Bad Mar 20, 2019 ... ” approach and realizing that starting a family is not for everyone (see No Kid[ing]). As they do so, some still feel that older generations are judging them for this radical new life choice. What’s more, when younger generations consider their future, they don’t see a particularly rosy outlook—due to climate change, political instability, and the state of the global economy—and consequently, they have reservations about bringing children into this kind of world, an anxiety that simply didn’t ...
Fear Factors Mar 19, 2019 ... just local; they’re global. Just over seven in 10 Zs in the UK and U.S. (74% and 73%, respectively) believe that the world is getting worse rather than better. Nearly half of U.S. Zs (45%) and four in 10 UK Zs (41%) worry about the state of the world, while the same number of Zs in the U.S. and slightly fewer Zs in the UK (36%) worry about the state of their country. And while Zs are accustomed to societal unrest, today’s hostile and divisive sociopolitical climate in both the U.S. and UK have them ...
Find Your Place Dec 17, 2018 ... nothing in common with when they could find other people in their community at large, and even the global community, who share their passions. Meanwhile, the ease of travel today, coupled with young people's enthusiasm for this area, is also causing them to feel less reliant on and tied to their local community. Young people are seizing the opportunity to go away often, enabled by the newly affordable nature of travel and their flexible lifestyles; as a result, they're regularly focused on their next ...
The State Of The Sub/Urban Dec 15, 2018 ... of life by becoming healthier for inhabitants. As cities have poorer air quality than suburbs and residents don't have much opportunity to grow their own food, agrihoods can help change that. Brands can likewise help promote urban farming. For instance, IKEA has teamed up with British designer Tom Dixon to launch a collection of products for urban farming, enabling city dwellers to grow their own food and medicinal plants at home; the collection will be available in IKEA stores globally in ...
There's No Place Like Home(town) Dec 11, 2018 ... with their childhood. For Zs, who are the most globally-minded generation, their pride for their hometown is a way to highlight their place in the world as they connect with their global peers, but don’t necessarily want to focus specifically on Americanism, which they see as outré at the moment. More than just tapping into the idea of hometown for comfort when they’re feeling ungrounded, youth are going one step further and displaying where they’re from via style choices. Indeed, one in three U.S ...
Where There's A Will, There's Away Dec 10, 2018 ... notoriously experience-oriented generation, they're willing to make sacrifices in other areas in order to get the travel experiences they crave. Though Zs are characteristically cautious about their spending and already focused on saving up for the future, they too are making travel a priority given their global outlook. Moreover, as their Y parents are prioritizing travel, they're accustomed to doing so from a young age and will strive to continue pursuing this passion. To that end, 73% of Trendsetting ...
On The (Im)pulse Dec 09, 2018 ... , 22, MDMoreover, Ys' spending habits are very much in line with their impulsive travel tendencies. They live for the present rather than focusing on saving for the future (see The FUND-amentals). With this, they're willing to act on their longing for travel as they don't want to put off this passion. While Zs, by contrast, are much more cautious about their spending and are also more product-oriented than Ys, they too show a proclivity for impulsive travel, particularly as they have a global ...
