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Brands & Social Causes

... A quantitative overview of how brands play a role in the lives of young people today through support of social causes. Among Trendsetters, 7 in 10 in the UK (73%) and U.S. (66%) agree it's important for brands to be open about their political views and contributions.BRAND INVOLVEMENTWhat five causes or issues, if any, do you think are most important for brands to be involved in or take stand on ?Please select up to five. Racism | Environment and climate change | Education | Mental health ...

Current Events & Issues

... A quantitative overview of how today's current events and issues impact Gen Z and Gen Y. Nearly all U.S. and UK Trendsetters, 95% and 93% respectively, agree everyone has a responsibility to be an informed citizen.INFORMED THROUGH NEWSWhich of the following, if any, do you agree with?Agree Summary I consider it a personal responsibility to be an informed citizen | I feel a negative emotional response when I consume the news (e.g., anxious, depressed) | I avoid the news TOO MUCH ...

Success & Values

... A quantitative overview of young people's perceptions and ideals of success. HARD WORK = SUCCESS & WEALTHWhich of the following, if any, do you agree with?I believe that hard work leads to success and wealth... Agree | Disagree IDEAS OF PERSONAL SUCCESSWhich of the following items do you consider important to your idea of personal success?Select all that apply. Being healthy and physically fit | Owning a home | Being free from stress | Having my dream job | Having a lot of money ...

Today's Youth Political Landscape

... A quantitative overview of today's political landscape among Gen Z and Gen Y.U.S. POLITICAL PARTY AFFILIATIONWhich of the following comes closest to how you would describe your political affiliation?U.S. Youth Democrat | Republican | Independent | Socialist/ Communist | Libertarian | Green | Other/ Undecided/ None Democrat | Republican | Independent | Green | Libertarian | Socialist/ Communist | Other/ Undecided/ None UK POLITICAL PARTY AFFILIATIONWhich of the following comes ...

All Eyes On Me

... A quantitative overview of Gen Z and Gen Y attitudes and preferences toward advertising. PAID VS. UNPAID SPONSORSHIPSPlease select one statement from each pair below that you agree with the most.I'm more likely to pay attention to a product/service that an influencer/ celebrity/ athlete endorses... Without being paid/sponsored | As part of a paid sponsorship PAYING ATTENTION TO BRANDSWhich of the following types of content, if any, does a brand need to provide in order for you to pay ...

A Positive Difference

... A quantitative overview of the changes young people want to see in politics and society today. MAKING THE BIGGEST POSITIVE DIFFERENCEWhich of the following, if any, can make the biggest positive difference in the world?Please select up to three. Everyday people | Science | Government | Charitable organizations | Tech companies (e.g., Apple, Google, Facebook) | Celebrities/Influencers/ Athletes | Rich people (e.g., Bill Gates, Jeff Bezos) | Religious institutions | News media ...

The Influencers

... A quantitative overview of influencers - who they are and how they come to be.71% of UK Trendsetters and 67% in the U.S. agree anyone can be an influencer. UK Trendsetters follow an average of 45 influencers, while Trendsetters in the U.S. follow an average of 40 influencers.CHANGES TO FOLLOWINGHas the number of influencers you follow changed in the last year? Changes to number of followers in the past year CHOOSE TO FOLLOW INFLUENCERSIf you could only follow one of the following types of ...

Laws Of Attraction

... A qualitative overview of why young people today follow the influencers, celebrities, and athletes they do. WHY FOLLOW INFLUENCERSWhich of the following, if any, are true for you? I follow influencers...Select all that apply. For the entertainment/drama | To learn about things to do/explore | To discover new products/services | To stay in the know about what's going on in culture | Because I want to support them/the things they do | To discover new brands | For an escape from ...

Work, Work, Work

... A quantitative overview of youth work culture and experiences related to burnout. LOVING WHAT YOU DOHow strongly do you agree or disagree with each of the following statements?Strongly/ Somewhat Agree It's important to love what you do for work | It's possible to get burnt out by a job even if you love it | I feel like I need to make tradeoffs to have the career I want WORKING PREFERENCESPlease select one statement from each pair below that you agree with more. I want to have a career ...

Feeling The Burn(out)

... A quantitative overview of young people's awareness and behaviors towards burnout. THE PRESSURE TO ACHIEVEWhich of the following, if any, do you feel pressure to achieve?Select all that apply. Being well-rounded | Starting a family | Getting married | Having a lot of good friends | Having a big house | Graduating with honors/academic distinction | Getting raises | Getting promotions | Being well-traveled | Having a luxury car | Being an influencer | Making the ...