Laws Of Attraction Dec 06, 2019 ... A qualitative overview of why young people today follow the influencers, celebrities, and athletes they do. WHY FOLLOW INFLUENCERSWhich of the following, if any, are true for you? I follow influencers...Select all that apply. For the entertainment/drama | To learn about things to do/explore | To discover new products/services | To stay in the know about what's going on in culture | Because I want to support them/the things they do | To discover new brands | For an escape from ...
Innovation Woes Sep 04, 2018 ... interactions (e.g., using a phone while waiting in line).How much do you agree or disagree with each of the following statements?Strongly/ Somewhat Agree Summary Technology serves as a distraction from the stress of daily life | I often use technology to avoid in-person social interactions (e.g., using your phone while waiting in line) GUILTY TECHThe #1 cause of tech-related guilt among U.S. and UK Trendsetters is spending too much time on their phone, according to 64% of Trendsetters in the UK and 59 ...
Brands & Advertising Sep 03, 2019 ... ., satisfying videos) 82% of Trendsetters in the U.S. and 74% in the UK agree shopping helps them relax.OVERWHELMED BY ADS & BRANDSWhich of the following, if any, are true for you?Select all that apply. I feel overwhelmed by the number of advertisements/commercials I see on a daily basis | I feel overwhelmed by the number of options for brands and products to choose from SEEKING OUT BRANDSWhich of the following, if any, are true for you?I seek out brands that... Make my life easier (e.g., make your ...
Spending & Travel May 25, 2021 ... A quantitative overview of young people's travel related spending habits and preferences.YOLO $PENDINGHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary Put the money in my savings account | Save the money for a larger purchase (e.g., new car, home) | Use the money to improve my surroundings/daily life (e.g., new furniture, fix car) | Go on a trip | Catch up on bills/pay down debt (e.g., student loans) | Put the money into an ...
Popular Culture & Art/Design May 15, 2018 ... that the best way to experience another country or culture is through its art/design. This rises to more than 8 in 10 among youth from Indonesia and China.6 in 10 global youth believe that anyone can create good art/design, and young Indonesians are most likely to think so.31% of women around the world, compared to 25% of men, like it when brands offer artistic packaging. Youth in South Africa, Nigeria, and India are most likely to appreciate this from brands.40% of youth in South Africa and India ...
Betterment & Fitness Mar 03, 2018 ... my peers/friends to exercise | Other | I do not exercise 92% of UK Trendsetters and 89% of U.S. Trendsetters agree that being healthy helps make them the best version of themselves.WORKOUT ROUTINEAbout seven in 10 U.S. and UK youth prefer to work out alone. Another six in 10 prefer to direct their own exercise routine rather than attend a class or engage with a trainer, and prefer to workout at home over a gym/studio. Please select one statement from each pair below that you agree with ...
Influencers & Social Pressures May 25, 2021 ... A quantitative overview of young people's perceptions of pressure toward travel.FIRST TO GOHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I try to be the first of my friends to visit a destination FEELING THE PRESSUREHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary People travel just to show off on social media | I feel social pressure to travel frequently INFLUENTIAL TRAVEL ...
Popular Culture & Music May 24, 2018 ... | EDM/Electronic/Dance | Alternative/ Indie | Jazz or Classical | Country | Latin | Christian / Gospel Pop/Top 40 | Hip-Hop / Rap | Rock / Modern Rock | Film / TV / Musical Soundtracks | Singer-Songwriter | R&B | Classic Rock | EDM/Electronic/Dance | Alternative/ Indie | Jazz or Classical | Country | Latin | Christian / Gospel MUSIC INFLUENCERSWhen it comes to music, global youth are most influenced by their friends (36%). Another third are influenced by popularity ...
Feeling The Burn(out) Sep 11, 2019 ... Dean's list (i.e., getting the best grades in your class) | Being worldly | Being an entrepreneur | Being an athlete | Having a second home/vacation home | Lettering in a varsity sport | None of the above TAKING THE LEADPlease select one statement from each pair that most closely aligns with your views. I seek out responsibility at work/school | I avoid responsibility at work/school | I prefer to work myself to an extreme to achieve extreme success | I prefer to work just ...
Popular Culture & TV May 23, 2018 ... A quantitative overview of youth’s TV consumption and preferences.41% of global youth can’t go a day without watching TV, with women and those aged 30-34 most likely to say so.INSPIRATION AND INTEREST IN TVMore than 4 in 10 global youth follow popular culture around TV, and a third get inspiration for this category from social media. This is particularly true among those aged 22-34. Young people in India, the U.S., South Africa, and Nigeria are most likely to follow TV. Those in Japan and ...
