Drinking & Drugs Nov 24, 2017 ... A quantitative overview of drinking and drug culture among youth of drinking age.81% of UK youth and 75% of U.S. youth who are of drinking age consume alcohol.REASONS FOR DRINKINGMost Trendsetters (54% in the UK and 51% in the U.S.) drink alcohol because they enjoy the taste, the most common reason they imbibe. In the U.S., Trendsetters (48%) and youth overall (35%) are more likely to drink alcohol as a way to relieve stress than those in the UK (38% and 31% respectively). Another common reason ...
Entertainment & Gaming Mar 01, 2018 ... A quantitative overview of youth’s perceptions of entertainment and gaming in terms of their self-improvement. EDUCATED IN ENTERTAINMENTAmong Trendsetters, 58% in the U.S. and 52% in the UK prefer educational entertainment over entertainment that is mindless/just for fun. Nearly seven in 10 Trendsetters across the U.S. and UK also prefer entertainment that is highbrow rather than lowbrow.Please select one statement from each pair below that you agree with more. I prefer highbrow ...
Living Preferences Aug 31, 2017 ... a good friend, and this is especially true for U.S. youth. Women are significantly more likely than men to feel this way, as are Trendsetters compared to the overall population of youth. However, assuming they were single, the majority of young people would prefer to live alone than with someone else. Ys are significantly more likely than Zs to say if they were single they’d want to live alone.Please select one statement from each pair below that you agree with more. Live with a good friend ...
Direct-To-Consumer (DTC) Jun 07, 2019 ... A quantitative overview of young consumers attitudes and behaviors toward DTC brands. TRYING DIRECT-TO-CONSUMER BRANDSWhich of the following statements, if any, are true for you?Please select all that apply. I like to try new brands that are disrupting an established category (e.g., Dollar Shave Club, Casper) REASONS TO SHOP FROM A DIRECT-TO-CONSUMER BRANDWhich of the following reasons, if any, would prompt you to shop from a direct to consumer brand (e.g., Casper, Dollar Shave Club, Quip ...
Friendship Goals Dec 02, 2017 ... statements?Strongly/Somewhat Agree Summary It's important to me that friends help me become a happier person | It's important to me that friends help me become a better person BETTER FRIENDSHIPSNine in 10 youth agree it is important for them to be a good friend, especially among women—94% in the U.S. and 93% in the UK. Youth today tend to have a strong bond with their friends and view them more as family, true among 91% of U.S. Trendsetters and 89% of UK Trendsetters. Continuing on this close bond ...
Friends & Festivals Nov 26, 2017 ... select all that apply. Music | Food | Comedy | Gaming | Film/TV | Art/design | Technology | Fan con (e.g., VidCon, Comic Con) | Alcoholic beverages | Fashion | Books | Nature | Health/wellness | Beauty/grooming | Educational | Non-alcoholic beverages (e.g., coffee, tea) | Networking/career | Sex | Other | None REASONS TO ATTEND FESTIVALSNearly six in 10 Trendsetters in the U.S. and the UK attend festivals for the entertainment aspect and to make memories with friends. Again ...
Social Communication Preferences Nov 29, 2017 ... turn.Which of the following, if any, is true for you?Please select all that apply. Communicate digitally with friends via written words/texts | Communicate digitally with friends via pictures (e.g., emojis, GIFs) | Communicate with friends in person | Communicate with friends digitally COMMUNICATION WITH FRIENDSIn the U.S., Trendsetters (79%) use text messages most often to communicate with their friends, whereas in the UK Trendsetters are split between in person (59%) and social media (58 ...
Future of Finances Aug 26, 2017 ... A quantitative overview of how young people view finances in the modern world, wanting more customization and digitalization.70% of youth and 77% of Trendsetters want to be able to customize their bank accounts.WAY TO PAYYoung adults are likely paying for purchases with plastic or digitally as only a third say they carry cash and a quarter don’t use checks. While women are more likely than men to carry cash, they are also more likely not to use checks. Trendsetters, however, are much more ...
Shared Interests With Friends Dec 01, 2017 ... A quantitative overview of how youth want friends who share similar interests in products and passions as themselves.72% of U.S. youth and 68% in the UK would rather have friends with similar interests and passions as they do.SIMILAR INTERESTSHumor is the most important trait for U.S. and UK youth to share an interest in with their friends, with 56% and 48%, respectively saying this. Seven in 10 Trendsetters agree. Two in five youth also look for friends who share the same taste in music ...
Sports & Tech Mar 04, 2017 ... often as they were a year ago. Trendsetters, more so than young adults overall, are doing all of these things more often or as often as they were a year ago, indicating this trend is likely to grow.Compared to a year ago, would you say you are now doing each of the following more or less often?Please select one response for each. More | The Same | Less | Didn't Do/ Don't Do SPORTS APPS ON PHONE/TABLETAbout two in 10 young people in the U.S. and UK have a team’s app and a similar number have a ...