Brands And Activism Mar 23, 2016 ... consciousness efforts and political affiliation have a direct influence on consumers, with a majority of youth saying they are more likely to support brands whose social and political views align with their own. Moreover, a third of U.S. and UK youth have started purchasing from a brand specifically because they agree with its socially responsible practices. On the flip side, a quarter have stopped purchasing from a brand because they disagree with their practices, ethics, or ...
Friendship Goals Dec 02, 2017 ... A quantitative overview of the responsibilities that young people feel as a part of modern friendships.HELP FROM FRIENDSAmong youth, 84% in the U.S. and 78% in the UK agree that friends should help them become a better person. Just as many U.S. youth and 83% of UK youth also agree their friends should help them become a happier person, and Trendsetters are even more likely to feel this way, suggesting this expectation will grow.How strongly do you agree or disagree with each of the following ...
Fear Mar 13, 2016 ... young adults In the U.S. and UK say it’s important to show their support by traveling to places where there is unrest.How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I will not let fear of terror attacks stop me from living my life (Base: Aged 19-34) | It's important to show support by traveling to places where there is unrest I will not let fear of terror attacks stop me from living my life (Base: Aged 19-34) | It's important to show ...
Work Preferences Sep 08, 2017 ... A quantitative overview of the working preferences of young adults, from traditional corporate structures, to dress codes, to benefits.While 52% of youth would rather make a lot of money, 56% of Trendsetters would rather make a difference in the world.PREFERRING TRADITIONAL VS. UNTRADITIONAL The majority of young people (69%) would opt to work for a well-established company vs. a startup (31%). However, when it comes to company structure, more would want the untraditional, with 57% saying ...
Bingeing Nov 23, 2016 ... Entertainment bingeing is on the rise among youth, who regard it as a valuable way to consume content on their own terms and achieve instant gratification. Two in 10 youth ages 18 and older have chosen to binge-watch TV over having sex.Nearly half of youth are bingeing TV or movies weekly or more often.THE EVOLUTION OF BINGEING More than a third of youth are bingeing on entertainment more now than they were last year, and more than four in 10 report bingeing the same amount as ...
A Positive Difference Mar 10, 2020 ... with?I expect my future to be happier than it is now... Agree | Disagree STATE OF AFFAIRSHow do you feel about the state of each of the following now compared to a few years ago? My personal life | My local community | My city | My State | My country | The world THE COUNTRY IS…Do you feel your country is on the right track, heading in the wrong direction, or someplace in between? Right track | Someplace in between | Wrong direction SOMEWHERE IN THE MIDDLEHow strongly do you ...
Career Aspirations Sep 04, 2017 ... A quantitative look at what young people want out of their work life, from what makes them feel successful at their current job to their long-term career goals.More than half of Trendsetters believe that one day they’ll discover their purpose in life.Youth’s interest in leadership is poised to grow, as Trendsetters are more likely than the general population of youth to want to manage people as part of their job.ENTREPRENEURS Young people, especially Ys, see the perks of being your own ...
Love Dating Dec 13, 2015 ... religions/ beliefs | Culturally savvy | Financially savvy | Wealthy | From the same racial/ ethnic background | Worldly | Involved in social and/ or global causes/ issues | Shared politics TRADITIONAL VALUESWhile global youth have more progressive attitudes than did previous generations at their age, they are still traditional when it comes to their preferences about their partners’ sexuality. Not many 19- to 34-year-olds would be willing to date someone who is bisexual or transgender ...
Athletes, Teams, & More Mar 08, 2017 ... teams than they are to their favorite players. In fact, 65% of young adults in the UK and 63% in the U.S. say they would remain loyal to their favorite team if their favorite player on that team got traded people and that they care more about their favorite team than their favorite player. Trendsetters are even more loyal to their favorite teams than to their favorite players.Please select the one statement from each pair that most closely aligns with your views/preferences. Remain loyal to favorite ...
Brands And Marketing Mar 22, 2016 ... | 151 | 151 | 151 | 151 | 151 65% of young adults in the U.S. and 56% of those in the UK believe companies rather than politicians can make the biggest positive change in the world.63% of U.S. youth and 59% of UK youth would rather support a cause through a brand than a non-profit.57% of U.S. and UK youth would be embarrassed to admit they bought something from a brand that is “bad” for the world - three in 10 would not knowingly do so.A HIGHER STANDARDYoung consumers have ...
