Worldly Improvement Feb 28, 2018 ... A quantitative overview of youth’s attitudes towards travel and worldly culture in regards to self-improvement. Nearly 9 in 10 U.S. and UK Trendsetters agree traveling helps them be the best version of themselves.MORE TRAVELHalf of U.S. and UK Trendsetters have taken a personal trip in the past year.Which of the following, if any, are true for you?Please select all that apply to you. I have taken a personal trip (not for work) in the past year | I am traveling more now than I did a ...
Personal & Professional Betterment Mar 08, 2018 ... A quantitative overview of youth’s professional development and goals today.93% of U.S. and UK Trendsetters agree improving intellectually helps make them the best version of themselves.INTELLECTUAL FRIENDSNearly nine in 10 Trendsetters say they have intellectual conversations with friends and share educational content with one another. Youth in the U.S. are more likely than their counterparts in the UK to share this type of content with friends. Within the U.S., Ys (73%) are more likely than ...
Popular Culture News & Social Causes May 14, 2018 ... A quantitative overview of how popular culture is shaping the conversation around social issues impacting youth today.Nearly 2 in 5 young people around the globe follow news from other countries, and this jumps to 1 in 2 youth in Nigeria and South Africa.Half of all global youth check the news at least once a day, increasing to 56% among those aged 22-34 and 67% among youth in India.INCLUSIVE POPULAR CULTUREA rise of inclusivity in popular culture of previously marginalized groups is seen ...
Entertainment & Gaming Mar 01, 2018 ... entertainment | I prefer lowbrow entertainment | I prefer entertainment that is mindless/just for fun | I prefer entertainment that is educational DIGITAL DEVICES AND ENTERTAINMENTAbout one-quarter of U.S. and UK youth learn best using digital tools. U.S. and UK men prefer this learning method much more than women.Which of the following, if any, are true for you?Please select all that apply. I learn best using digital tools (e.g., videos, video games) | I try not to use digital devices/screens before ...
Nightlife Nov 25, 2017 ... A qualitative overview of youth's perceptions and attitudes toward nightlife culture.In the U.S., the most youth have spent, on average, for a night out is upwards of $400, while in the UK, youth have an average top spend of £350.In the past year, 2 in 5 Trendsetters have cut back on the amount of money they spend when going out.THE BRIGHT SIDE OF NIGHTLIFEWhen young adults go out, 49% in the U.S. and 38% in the UK say it’s to get out of the house. The ability to hang out with friends is ...
Drinking & Drugs Nov 24, 2017 ... A quantitative overview of drinking and drug culture among youth of drinking age.81% of UK youth and 75% of U.S. youth who are of drinking age consume alcohol.REASONS FOR DRINKINGMost Trendsetters (54% in the UK and 51% in the U.S.) drink alcohol because they enjoy the taste, the most common reason they imbibe. In the U.S., Trendsetters (48%) and youth overall (35%) are more likely to drink alcohol as a way to relieve stress than those in the UK (38% and 31% respectively). Another common reason ...
Deeper Connections With Friends Nov 30, 2017 ... A qualitative overview of how romantic relationships and friendships are evolving.RELATIONSHIP STATUSWhen it comes to romantic relationships, 53% of youth in the U.S. and 42% in the UK are not in one, compared to just 36% of Trendsetters in the U.S. and 39% in the UK who are single. Men are less likely than women, across the board, to not be in a relationship. Which of the following best describes you?Please select one. Not in a relationship | In a relationship 37% of UK Trendsetters ...
Friends & Festivals Nov 26, 2017 ... A quantitative overview of the perceptions and attitudes on music, food, and festivals among youth.FESTIVAL ATTENDANCENearly four in 10 U.S. Trendsetters and a third in the UK have been to a music festival in the past year with friends. Among youth overall, fewer have gone to music festivals with friends, at only one in 10. Yet, another one in three Trendsetters across the U.S. and UK have been to a food or drinking festival with friends, with drinking festivals being particularly popular among ...
Friendship Goals Dec 02, 2017 ... A quantitative overview of the responsibilities that young people feel as a part of modern friendships.HELP FROM FRIENDSAmong youth, 84% in the U.S. and 78% in the UK agree that friends should help them become a better person. Just as many U.S. youth and 83% of UK youth also agree their friends should help them become a happier person, and Trendsetters are even more likely to feel this way, suggesting this expectation will grow.How strongly do you agree or disagree with each of the following ...
Mixing & Mingling Dec 03, 2017 ... A quantitative overview of how youth spend their free time socializing with friends.U.S. and UK youth spend an average of 3 nights a week going out.TIME SPENT SOCIALIZINGDuring an average weekday, youth and Trendsetters spend roughly five hours a day socializing. On the weekends, the average time spent socializing increases to 6.4 hours among U.S. Trendsetters and 6.23 hours among UK Trendsetters. Zs in the U.S. spend more time socializing during the week than Ys in the U.S., as well as their ...
