Living Preferences Aug 31, 2017 ... A quantitative look at young adults’ preferences when it comes to where and with whom they live, from having roommates to living in different locations, to the proximity to people and amenities they crave.Trendsetters (43%) are more likely than youth overall (31%) to say it’s more fun to live with someone else than live alone.LIVING WITH OTHERSWhen choosing between living with a good friend and someone they don’t know that well, more than three-quarters of young adults would prefer to live with ...
Job Search & Consideration Sep 03, 2017 ... A quantitative overview of how today’s youth are looking for jobs, and what benefits, perks, and policies attract them to companies.PARENTAL GUIDANCEAmong youth, those in AUS are most likely to have their parents be involved in helping them get a job. For instance 14% of those who have ever had job in AUS say their parents have helped them negotiate a job offer. Additionally, 12% of AUS youth have had their parents set up a job interview for them. Young people across all three countries are ...
Socializing At Home Nov 22, 2017 ... A qualitative overview of the role of home in socializing with friends. 68% of UK youth and 61% of youth in the U.S. say that staying in is the new going out, and 6 in 10 prefer to do so.NO FOMOSeven in 10 youth across the U.S. and UK feel more comfortable turning down social plans then they did a year ago. U.S. Trendsetters (75%) are the most comfortable doing so, followed by Zs in the UK (72%) and Ys in the U.S. (69%). When canceling plans with friends, four in 10 Trendsetters do so ...
Work Preferences Sep 08, 2017 ... A quantitative overview of the working preferences of young adults, from traditional corporate structures, to dress codes, to benefits.While 52% of youth would rather make a lot of money, 56% of Trendsetters would rather make a difference in the world.PREFERRING TRADITIONAL VS. UNTRADITIONAL The majority of young people (69%) would opt to work for a well-established company vs. a startup (31%). However, when it comes to company structure, more would want the untraditional, with 57% saying ...
Home Life Sep 02, 2017 ... A quantitative overview of the living situations and communities of young adults.Zs (36%) are more likely than Ys (28%) to say they will always consider their parent’s house their home.WHO THEY LIVE WITHOnly 12% of today’s youth live alone, with men being more likely than women to do so. Among those aged 14-20, 69% live with their parents, with 25% of those 21-34 also saying they live with their parents. Another 32% of Ys live with their spouse and 11% live with someone they are romantically ...
Social Communication Preferences Nov 29, 2017 ... A quantitative overview of how youth today are utilizing text chat and video apps to stay in touch with friends.COMMUNICATION TYPESWhen communicating digitally with friends, 72% of U.S. youth and 69% of UK youth prefer to communicate via written words and texts over the use of emojis or GIFs. Additionally, 66% of youth in the U.S. and 65% in the UK prefer to have an in person rather than digital communication approach, especially among Gen Zs in the U.S., as conversations take a more personal ...
Career Aspirations Sep 04, 2017 ... A quantitative look at what young people want out of their work life, from what makes them feel successful at their current job to their long-term career goals.More than half of Trendsetters believe that one day they’ll discover their purpose in life.Youth’s interest in leadership is poised to grow, as Trendsetters are more likely than the general population of youth to want to manage people as part of their job.ENTREPRENEURS Young people, especially Ys, see the perks of being your own ...
Work Worries Sep 05, 2017 ... A quantitative look at the problems that young adults see in today’s workplace.DISTRUSTFewer than one in 10 young people say they trust large corporations or startups, however men are significantly more likely than women to trust both. Additionally, only 9% of today’s youth trust human resources departments. Although Trendsetters are more likely than the general population of youth to trust all three, companies have a long way to go to seem credible in the eyes of this young demographic. ...
Future of Finances Aug 26, 2017 ... A quantitative overview of how young people view finances in the modern world, wanting more customization and digitalization.70% of youth and 77% of Trendsetters want to be able to customize their bank accounts.WAY TO PAYYoung adults are likely paying for purchases with plastic or digitally as only a third say they carry cash and a quarter don’t use checks. While women are more likely than men to carry cash, they are also more likely not to use checks. Trendsetters, however, are much more ...
Gen Z & Open-Mindedness Jun 09, 2017 ... A quantitative overview of Gen Zs’ open-minded nature, including attitudes about gender and their global outlook.DECONSTRUCTING GENDERAlthough about seven out of 10 Zs and eight out of 10 Trendsetters think boys and girls are equal, they don’t necessarily stand by this sentiment when it comes to more specific issues around gender. Only about four in 10 Zs think their generation believes that people can be masculine, emotional, and open-hearted at the same time, or that gender doesn’t define a ...
