Work Worries Sep 05, 2017 ... A quantitative look at the problems that young adults see in today’s workplace.DISTRUSTFewer than one in 10 young people say they trust large corporations or startups, however men are significantly more likely than women to trust both. Additionally, only 9% of today’s youth trust human resources departments. Although Trendsetters are more likely than the general population of youth to trust all three, companies have a long way to go to seem credible in the eyes of this young demographic.  ...
POP Live Jun 25, 2014 play events festivals hobbies nightlife ... expensive) scale.THEO, 21I would love to travel the world and check off all the places I have on my travel bucket list. From South Korea to Hawaii to Moscow to London to Paris to India to Australia to Spain. I love traveling, and with an unlimited budget, I’d be able to spend as much time as I wanted in each place, and experience everything.MICHAEL, 25SPECTATORSIn addition to their varied digital entertainment tastes, young people today also have a sophisticated palate for live entertainment and ...
Social Communication Preferences Nov 29, 2017 ... A quantitative overview of how youth today are utilizing text chat and video apps to stay in touch with friends.COMMUNICATION TYPESWhen communicating digitally with friends, 72% of U.S. youth and 69% of UK youth prefer to communicate via written words and texts over the use of emojis or GIFs. Additionally, 66% of youth in the U.S. and 65% in the UK prefer to have an in person rather than digital communication approach, especially among Gen Zs in the U.S., as conversations take a more personal ...
#Following Dec 07, 2019 ... all that apply. I follow pet influencers (e.g., Perry the Pom, Pumpkin the Racoon) | I hate-follow influencers, celebrities, or athletes ...
Deeper Connections With Friends Nov 30, 2017 ... and 33% in the U.S. spend less time socializing with their friends since being in a relationship. 62% of U.S. Trendsetters and 60% of UK Trendsetters agree it is harder to meet people to date than to be friends with.9 in 10 Trendsetters agree they can be friends with someone of the gender they are attracted to without developing romantic feelings.FRIENDS WITH BENEFITSFriendships today stretch farther than they have in the past, where some may have relied on a significant other or partner to ...
Socializing At Home Nov 22, 2017 ... of the music or the menu, and 29% of U.S. Trendsetters and 22% of UK Trendsetters say they host parties at home for determining these elements. Fewer than one in five host parties at their own home because they do not like to go out.Which of the following, if any, are true for you?Please select all that apply. I host events at home because it's cheaper than going out | I host events at my home because I like to be in control (e.g., decide the menu, pick the music) | I host events at home ...
Shopping and Technology Sep 26, 2016 ... Young people crave technology that makes their shopping experience more informed, convenient, and social.Half of U.S. and UK Trendsetters have posted reviews online.Men are more likely than women to modify or hack a product to make it better.More than a quarter of youth and nearly a third of Trendsetters like services that help them track their purchases.PAYMENT PREFERENCESYoung consumers want convenient and efficient ways to conduct transactions. To that end, the majority have used or ...
Gender Women Sep 20, 2013 ... previous generations, do you think women today...? Select all that apply. Have more body image issues | Are more comfortable expressing their sexuality | Have more professional opportunities | Are more comfortable initiating romantic relationships | Are more powerful | Expect more from their partners | Are more comfortable with the idea of a stay-at-home dad | Have a harder time balancing parenting and career | Feel more pressure to be a “breadwinner” | Are less feminine | Are less concerned ...
For The Love Of The Game Mar 10, 2017 ... Sports plays an important role in young adults’ lives, providing them with joy, reasons to celebrate, and a means for connecting with others.The majority of U.S. and UK Trendsetters say they are addicted to sports.64% of U.S. Trendsetters and 59% of those in the UK say their interest in sports is an 8, 9, or 10.IMPORTANCE OF SPORTSSports are an integral part of young adults’ lives, whether it be watching or playing sports, or following their favorite teams or players. In fact, young men in both ...
Shared Interests With Friends Dec 01, 2017 ... way young people make new friends is at school or at work, with 64% of U.S. youth and 56% of UK youth doing so. Additionally, 78% of Gen Zs in the U.S. and 72% of U.S. women find this to be true. Half of youth have also met new friends through previously existing friendships, emphasizing the desire to have friends with similar tastes and shared interests.In which of the following ways, if any, have you ever met friends?Please select all that apply. At school/work | Through other friends | On ...