Sports & Spending Mar 07, 2017 ... Young adults are shelling out their money towards sports, justifying it as a worthwhile category to spend—and even splurge—on related products and experiences. SPENDING ON EVENTS & MEMORABILIAYoung adults in the U.S. who have spent money on sports memorabilia or souvenirs say on average the largest amount they have spent on these things is just over $200. For their counterparts in the UK, the amount is just over £140. In the U.S, those who have spent money on tickets ...
Travel & Social Media Nov 18, 2018 ... A quantitative overview of young people’s social media habits while traveling.INFLUENTIAL TRAVELWhich of the following, if any, are true for you?Select all that apply I have done an activity on a trip because I saw a post about it on social media from an influencer | I have taken a trip to a certain location because I saw a post about it on social media from an influencer | I follow influencers to get travel/holiday ideas 51% of U.S. Trendsetters and 48% in the UK generally try to ...
Celebrity & Pop Culture Nov 25, 2016 ... celebrity culture has infiltrated the news too much.HOLLYWOOD VS. SOCIAL MEDIA CELEBRITIESAlthough more than a third of youth say they are not interested in Hollywood or social media celebrities, many feel that they need to be knowledgeable about them still in order to participate in the cultural conversation. More young people think it’s important to be in-the-know about gossip and news related to social media celebrities than Hollywood celebrities. Similarly, more young adults would share ads if they ...
Popular Culture Pressures May 12, 2018 ... feel pressure to go to interesting cultural experiences/events. Chinese youth feel the most pressure among young people in the countries surveyed, with over 4 in 5 youth feeling these social pressures.How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I feel pressure to have an interesting social life | I feel pressure to go to interesting cultural experiences/events I feel pressure to have an interesting social life | I feel pressure ...
Political Preferences Mar 17, 2016 ... There are no clear cut political preferences for today’s youth who tend to identify as ‘moderate.’POLITICAL PARTY U.S.Perhaps due to frustration with the government or the state of politics, there is no clear-cut favorite political party in the U.S. The plurality of young adults (28%) identify as Democrats, while 18% affiliate themselves with the Republican Party (men more so than women). Another 14% are Independent. A third say they are undecided, hesitant to put a label on their ...
Volunteering Mar 20, 2016 ... likely than those in the U.S. to find it difficult to learn about volunteering opportunities. When young adults volunteer, they prefer to do so with friends rather than on their own. While some have volunteered because it was mandatory for their school or work, hardly any have lied about volunteering or donating money for an image boost.Which of the following, if any, is true for you?Please select all that apply. I am more likely to volunteer with a group of friends than to volunteer on my ...
Love Brands and Marketing Dec 17, 2015 ... Brands have an opportunity to play a larger role in romance, both in their depiction of it and in their involvement in young people's lives.TOP 10 BRANDS YOUTH CONNECT WITH EMOTIONALLY 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 SENTIMENTAL SYMBOLSLikely due to their love of music, global youth say the number one thing that reminds them of a current or previous significant other is a certain band, album, or song. Over a quarter also say they have a sentimental attachment ...
Generational Overview Mar 14, 2019 ... /nightlife | Religion | Spirituality | Meditation/mindfulness | Activism (e.g., political, social) | Global culture | None of the above LOCAL & WORLDLY OUTLOOKPlease select one statement from each pair below that you agree with the most. I think my country is getting worse | I think my country is getting better | I think the world is getting worse | I think the world is getting better | I tend to vote for what's best for society overall | I tend to vote for what's best for me personally ...
Sports & Entertainment Mar 06, 2017 ... an enjoyable form of family-friendly entertainment. Moreover, the majority of young people in both the U.S. and UK find the stories around sports to be just as interesting as the games/events themselves. Young people like sports-related entertainment so much that half crave even more options in this genre. Young men and Gen Ys are significantly more likely than young women and teen Zs respectively to enjoy sports-related entertainment content.How strongly do you agree or disagree with each of the ...
Gender Story Sep 18, 2013 ... A quantitative overview of modern gender identity.BLURRED LINES This generation fully supports gender equality and is pushing the boundaries of what it means to be feminine and masculine. Gender is less of a definer of identity today than it was in the past, and gender lines are only continuing to blur. As gender distinctions are no longer set in stone for this generation, its members will continue to bend, push, and shape the concept of gender to their liking. To what extent do you agree or ...