Bingeing Nov 23, 2016 ... Entertainment bingeing is on the rise among youth, who regard it as a valuable way to consume content on their own terms and achieve instant gratification. Two in 10 youth ages 18 and older have chosen to binge-watch TV over having sex.Nearly half of youth are bingeing TV or movies weekly or more often.THE EVOLUTION OF BINGEING More than a third of youth are bingeing on entertainment more now than they were last year, and more than four in 10 report bingeing the same amount as ...
Celebrity & Pop Culture Nov 25, 2016 ... celebrity culture has infiltrated the news too much.HOLLYWOOD VS. SOCIAL MEDIA CELEBRITIESAlthough more than a third of youth say they are not interested in Hollywood or social media celebrities, many feel that they need to be knowledgeable about them still in order to participate in the cultural conversation. More young people think it’s important to be in-the-know about gossip and news related to social media celebrities than Hollywood celebrities. Similarly, more young adults would share ads if they ...
Technology & Social Media Nov 20, 2016 ... Youth regard technology as a blessing when it comes to entertainment, and they’re taking advantage of it to create their own content and to go behind the scenes of the properties and performers they love.82% of U.S. and UK youth believe technology makes experiencing entertainment better, not worse.SHARING ENTERTAINMENTTrendsetters are more likely than the general population of young adults to upload and share videos of themselves, with more than a quarter saying they have shared a livestream ...
Gaming Mar 05, 2017 ... Young adults are happily combining their love of sports with their love of gaming and are unapologetically spending their time and money playing their favorite video games. Nearly three in four young adults play sports-related video games, with half of Trendsetters playing at least once per week.24% of Trendsetters in the U.S. and 21% in the UK are willing to splurge on sports-related video games.TYPES OF SPORTS-RELATED VIDEO GAMES PLAYEDU.S. youth who play sports-related video games ...
Shared Interests With Friends Dec 01, 2017 ... A quantitative overview of how youth want friends who share similar interests in products and passions as themselves.72% of U.S. youth and 68% in the UK would rather have friends with similar interests and passions as they do.SIMILAR INTERESTSHumor is the most important trait for U.S. and UK youth to share an interest in with their friends, with 56% and 48%, respectively saying this. Seven in 10 Trendsetters agree. Two in five youth also look for friends who share the same taste in music ...
Sports & Entertainment Mar 06, 2017 ... As young adults regard sports as highly entertaining, they likewise find content beyond actual games to be important and compelling. More than 2 in 3 young people, and 90% of Trendsetters, watch/consume sports-related entertainment.SPORTS-RELATED ENTERTAINMENTMore than six in 10 Trendsetters say that watching sports is their favorite form of entertainment and more than half say sports-related TV shows and movies are their favorite type of TV. One great thing about sports is that they are ...
Children's Activities Jun 23, 2016 ... Parents want children to have time just being kids and to experience many of the joys of childhood that they did when they were young.PLAY PREFERENCESMost parents want their child to have a balance of physical and digital play, but when it comes to preferring one over the other, a greater number want their child to spend time on physical play than digital play (45% of parents in the U.S. and 40% in the UK versus 9% in each country). They want to ensure that tactile skills and creativity ...
Shopping and Technology Sep 26, 2016 ... Young people crave technology that makes their shopping experience more informed, convenient, and social.Half of U.S. and UK Trendsetters have posted reviews online.Men are more likely than women to modify or hack a product to make it better.More than a quarter of youth and nearly a third of Trendsetters like services that help them track their purchases.PAYMENT PREFERENCESYoung consumers want convenient and efficient ways to conduct transactions. To that end, the majority have used or ...
Work Jun 27, 2016 ... Both working and stay-at-home parents feel they have difficult jobs, but they often face similar challenges.Four in 10 U.S. and UK parents believe it’s possible to have a full-time career and a full-time family life simultaneously.STAY-AT-HOME STATUSOf those who consider themselves stay-at-home parents, about three-quarters do not work outside of this role at all. Stay-at-home moms in both the U.S. and UK are more likely than stay-at-home dads to not have a side job of some kind. Stay-at-home ...
Childcare Jun 24, 2016 ... While parents take on the lion’s share of responsibility when it comes to raising their child(ren), many also turn to friends and family to help with childcare and for support.Most parents share parenting responsibilities equally with their spouses/partners, though moms are more likely than dads to say they are the lead parent (45% U.S. moms, 46% UK moms).More than nine in 10 parents have help caring for their children.CARE-FULLParents follow the mantra, “It takes a village to raise a ...
