Young People And Social Causes Mar 18, 2016 ... Young adults strive to learn about and support social causes, and they direct their efforts toward key issues to have a global impact.STAYING INFORMEDMany young people like to be well-informed about causes and issues both domestically and abroad. More than a third of U.S. and UK youth actively follow causes or issues in their own country, and more than a quarter follow issues in countries other than their own. Which of the following, if any, is true for you?Please select all that ...
Childcare Jun 24, 2016 ... While parents take on the lion’s share of responsibility when it comes to raising their child(ren), many also turn to friends and family to help with childcare and for support.Most parents share parenting responsibilities equally with their spouses/partners, though moms are more likely than dads to say they are the lead parent (45% U.S. moms, 46% UK moms).More than nine in 10 parents have help caring for their children.CARE-FULLParents follow the mantra, “It takes a village to raise a ...
Love Dating Dec 13, 2015 ... Young people are romantics at heart and believe, contrary to media reports, that dating as more about getting to know people than it is about sex.64% of single global youth say there doesn’t seem to be a lot of quality people to date, with women and Chinese, Brazilian, and South African youth being especially likely to feel this way.WHAT I LIKE ABOUT YOUKindness is the most important quality young people seek in their ideal romantic partner, cited by nearly half of global youth. They place ...
Modern Parents Correspondence Maps Jun 22, 2016 ... For the Modern Parents Issue of the Cassandra Report, we conducted a correspondence analysis for more visual insights into differences between moms and dads in the U.S. and the UK. A correspondence analysis provides “maps” which use scatter plots to represent relationships between different groups of parents and their various attitudes and behaviors. We looked at differences between U.S. and UK moms and dads who work vs. stay-at-home, have children in differing age groups, and have boys vs ...
Love Brands and Marketing Dec 17, 2015 ... Brands have an opportunity to play a larger role in romance, both in their depiction of it and in their involvement in young people's lives.TOP 10 BRANDS YOUTH CONNECT WITH EMOTIONALLY 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 SENTIMENTAL SYMBOLSLikely due to their love of music, global youth say the number one thing that reminds them of a current or previous significant other is a certain band, album, or song. Over a quarter also say they have a sentimental attachment ...
Volunteering Mar 20, 2016 ... Young adults see volunteering as the best way to better the world; they readily donate both their time and money and expect brands to do the same.More than nine in 10 young adults in the U.S. and the UK think volunteering will help make the world a better place.GIVING BACKMore than a third of young adults in the U.S. have volunteered in the past year, which is significantly more than their UK counterparts (27%). This could be related to the fact that those in the UK are slightly more ...
Celebrity & Pop Culture Nov 25, 2016 ... celebrity culture has infiltrated the news too much.HOLLYWOOD VS. SOCIAL MEDIA CELEBRITIESAlthough more than a third of youth say they are not interested in Hollywood or social media celebrities, many feel that they need to be knowledgeable about them still in order to participate in the cultural conversation. More young people think it’s important to be in-the-know about gossip and news related to social media celebrities than Hollywood celebrities. Similarly, more young adults would share ads if they ...
Fear Mar 13, 2016 ... or thought about hiding places, and have go bags should disaster strike. Some have even bought supplies in case of emergency, with a few going so far as to acquire guns. Gen Y women are more likely than their male counterparts to have such fears.Given the current state of the world, which of the following, if any, is true for you?Aged 19-34Please select all that apply. I worry about domestic terrorist attacks | I worry about terrorist attacks abroad | I have avoided going to ...
Love Landscape Dec 12, 2015 ... | 3 - Neutral | 2 - Unhappy | 1 - Extremely unhappy 5 - Extremely happy | 4 - Happy | 3 - Neutral | 2 - Unhappy | 1 - Extremely unhappy LOVE IS WORKThe joys of companionship do not come without effort and dedication between partners. Global youth acknowledge that relationships require ongoing work, with 89% in agreement. Romantic love is such a fundamental aspect of young people’s lives that 84% of global youth are willing to spend as much time as it takes to make their ...
Liberals vs. Conservatives: CHAID Mar 14, 2016 ... To determine what behaviors and attitudes most closely align with young adults who self-identify as Liberals (left-leaning) and Conservatives (right-leaning), we conducted a CHAID analysis. This analytical method is used to study which independent variables interact the most with something measurable (e.g., actions, beliefs). CHAID results produce what is referred to as a “decision tree model,” which shows the variables that most strongly correlate with the aspect being measured. In this case ...
