Parenting Challenges Jun 25, 2016 ... While being a parent is incredibly rewarding, modern moms and dads acknowledge that it comes with many challenges.Two in 10 parents feel their child understands more than they do.CONCERNEDWhile modern parents have no shortage of childrearing advice and information at their disposable, they feel that parents have to learn as they go and more than one in 10 say they don’t really know what they are doing. Moreover, about a quarter worry that, despite their best efforts, their child will not ...
Brands And Activism Mar 23, 2016 ... Young people think brands should get involved with social causes and help consumers to do so as well. Six in 10 young people don’t mind when brands align themselves with causes that are not logical fits as they appreciate any effort at doing good.DUTY CALLS It’s clear that young consumers expect brands to be socially responsible, but they think brands need to adhere to even higher ethical standards than they currently do. In fact, half of young people in the U.S ...
Volunteering Mar 20, 2016 ... Young adults see volunteering as the best way to better the world; they readily donate both their time and money and expect brands to do the same.More than nine in 10 young adults in the U.S. and the UK think volunteering will help make the world a better place.GIVING BACKMore than a third of young adults in the U.S. have volunteered in the past year, which is significantly more than their UK counterparts (27%). This could be related to the fact that those in the UK are slightly more ...
Political Information Sources Mar 16, 2016 ... Although they use a variety of news sources to get political information, young adults wish they were more knowledgeable about politics.POLITICAL NEWS SOURCESYoung people are open to a variety of news sources from which to get their political information (see Flair And Balanced). Most U.S. and UK youth get their political news from a national TV broadcast, with many also viewing local TV broadcasts. Newspapers continue to be a top source of news, as do social media sites, particularly ...
Trust Mar 12, 2016 ... Trust is important to today’s youth, but few have trust in politicians or the media, and many even doubt non-profit organizations. Trustworthiness (50%) is one of the top factors by which youth in the U.S. youth evaluate a political candidate, with it being particularly important to Trendsetters (62%) and liberals (58%).QUESTIONABLE INFORMATIONHaving witnessed innumerable political scandals, it is not surprising that three-quarters of youth in the U.S. and UK say ...
Love Dating Dec 13, 2015 ... Young people are romantics at heart and believe, contrary to media reports, that dating as more about getting to know people than it is about sex.64% of single global youth say there doesn’t seem to be a lot of quality people to date, with women and Chinese, Brazilian, and South African youth being especially likely to feel this way.WHAT I LIKE ABOUT YOUKindness is the most important quality young people seek in their ideal romantic partner, cited by nearly half of global youth. They place ...
Fear Mar 13, 2016 ... or thought about hiding places, and have go bags should disaster strike. Some have even bought supplies in case of emergency, with a few going so far as to acquire guns. Gen Y women are more likely than their male counterparts to have such fears.Given the current state of the world, which of the following, if any, is true for you?Aged 19-34Please select all that apply. I worry about domestic terrorist attacks | I worry about terrorist attacks abroad | I have avoided going to ...
Brands And Marketing Mar 22, 2016 ... Young adults hold brands to high standards and support those that do their part for the greater good.TOP 10 BRANDS MAKING THE WORLD A BETTER PLACE U.S.In your personal opinion, what one brand is doing the best job of making the world a better place? 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 TOP 10 BRANDS MAKING THE WORLD A BETTER PLACE UKIn your personal opinion, what one brand is doing the best job of making the world a better place? 151 | 151 | 151 | 151 | 151 ...
Shopping Money Diary Sep 21, 2016 ... Shopping Money DiaryFor the SHOP Issue of the Cassandra Report, we asked young adults in the U.S. and the UK to complete weeklong money diaries. These diaries give us an in-depth look at the spending habits and behaviors of young consumers, providing insight into the types of purchases they make, how they make them (e.g., via app, in-store), and the methods in which the purchase transactions are made (e.g., cash, gift card). In addition to the weeklong money diaries, respondents ...
Young People And Social Causes Mar 18, 2016 ... Young adults strive to learn about and support social causes, and they direct their efforts toward key issues to have a global impact.STAYING INFORMEDMany young people like to be well-informed about causes and issues both domestically and abroad. More than a third of U.S. and UK youth actively follow causes or issues in their own country, and more than a quarter follow issues in countries other than their own. Which of the following, if any, is true for you?Please select all that ...
