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Macrotrends

R&R (Rest & Replay)

... ordinary footage of others playing with the gooey concoctions. Gen Zs are leading the creation of such videos, and as much as the trend has been credited for giving them an opportunity to sell the product to their peers and make money, it's also produced a therapy of sorts for its mesmerizing, ASMR-like quality. Just like gripping putty can be a stress-relieving tool, so, too, can watching videos of slime’s texture. Meanwhile, slime videos are only just a small part of a larger crop of anxiety ...

Find Your Place

... %, respectively) say that when they return from a trip, they start planning a new trip, demonstrating the extent to which they lead on-the-go lives. Whereas travel was a luxury that past generations tended to enjoy only once in a while (think yearly family vacation), Ys and Zs are going away more regularly because they're willing to make concessions in other areas of their lives in order to have the money and/or time for it. They believe Where There's A Will, There's Away, and are giving up spending in ...

Well at Work

... , 69% of Ys say it’s more important for them to have a career that promotes mindfulness than one where they earn a lot of money. This newfound desire for mindfulness (see: Presence of Mind) has made them realize that time out of the office, even if it’s not a full-scale vacation, can have a positive impact on their wellbeing and productivity. As such, they are seeking companies that offer mental health days and flexible work schedules. Since Ys are such a collaborative generation, they are highly ...

No Kid(ding)

... the same way that Ys’ financial circumstances have caused them to forego typical markers of growing up and symbols of success, raising kids is sometimes viewed as an expense that they cannot afford. Having reached adulthood during the Recession, Ys were saddled with debt and delayed in entering the workforce. During this much discussed period, they’ve struggled to save up enough money to start a family, and by the time women reach their prime childbearing years, many aren’t financially secure ...

Eco-Exhibitionists

... -friendliness but not representative of mainstream attitudes or income brackets. Fast-forward to today and sustainability is no longer a niche lifestyle but an ingrained part of life for youth. They regard renewable resources like solar, wind, geothermal, hydropower, and other forms of sustainable energy as the way of the future. Youth are gravitating towards such offerings and the products powered by them not only for the money it saves them but also for the cultural cachet they get from being associated ...

Z DNA

... this generation were in kindergarten when 9/11 happened, giving them a highly realistic outlook. Terrorism, war, school shootings, and economic hardship have always been the norm, forcing them to grow up at a faster rate. While their upbringing may sound bleak, it hasn’t made them afraid or pessimistic. Instead, they’re more informed and practical from a young age. Zs are innately cautious about money, and being able to support themselves and their families will be their main goal after having seen ...

Have Guidance, Will Travel

... well as the university in every location we stopped at. It was well worth the money. We stayed in cool historical spots with a lot of character. If I had planned it myself we would be jumping from Marriott to Marriott." By handing the planning over to the pros, young travelers can rest assured that they’ll receive the best package, and they don’t have to face the daunting task of putting it together themselves. Instead of looking to an endless number of resources to plan a trip, they’re ...

Zconomy

... most often defined as a material good whose value is ultimately justified by a high use frequency. For example, the purchase of, say, an $800 Canada Goose parka may be considered as costing just a little over $1/day if worn every day for six consecutive winter seasons. Zconomists, however, are looking beyond the CPU (cost per use) philosophy, instead rethinking the investment piece as something that they are willing to put money into because they know they can always sell it down the line. Having ...

The Privacy Premium

... that more people are actively seeking out safe digital spaces, tools, and products that offer them absolute assurance that neither their identity nor their personal information will be compromised—and, in some instances, they are willing to pay for that privacy privilege. Indeed, the majority of respondents (53% of Mainstream, 63% of Trendsetters) surveyed for this study said they “would be willing to spend money on software/digital services/technology products specially developed for ...

Well Intentioned

... for a brief period. Because they are collaborative and community-oriented, Ys feel they are letting down both their friends and society when they don’t want to join in. They are disturbed that they aren’t being supportive of their friends’ wellness pursuits and also because they don’t like the thought of becoming a burden on society by doing detrimental things to their bodies or by not exercising enough. A majority (78%) note that they would feel guilty if their health problems cost society money ...