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Macrotrends

R&R (Rest & Replay)

... ordinary footage of others playing with the gooey concoctions. Gen Zs are leading the creation of such videos, and as much as the trend has been credited for giving them an opportunity to sell the product to their peers and make money, it's also produced a therapy of sorts for its mesmerizing, ASMR-like quality. Just like gripping putty can be a stress-relieving tool, so, too, can watching videos of slime’s texture. Meanwhile, slime videos are only just a small part of a larger crop of anxiety ...

Find Your Place

... %, respectively) say that when they return from a trip, they start planning a new trip, demonstrating the extent to which they lead on-the-go lives. Whereas travel was a luxury that past generations tended to enjoy only once in a while (think yearly family vacation), Ys and Zs are going away more regularly because they're willing to make concessions in other areas of their lives in order to have the money and/or time for it. They believe Where There's A Will, There's Away, and are giving up spending in ...

Eco-Exhibitionists

... -friendliness but not representative of mainstream attitudes or income brackets. Fast-forward to today and sustainability is no longer a niche lifestyle but an ingrained part of life for youth. They regard renewable resources like solar, wind, geothermal, hydropower, and other forms of sustainable energy as the way of the future. Youth are gravitating towards such offerings and the products powered by them not only for the money it saves them but also for the cultural cachet they get from being associated ...

Well at Work

... , 69% of Ys say it’s more important for them to have a career that promotes mindfulness than one where they earn a lot of money. This newfound desire for mindfulness (see: Presence of Mind) has made them realize that time out of the office, even if it’s not a full-scale vacation, can have a positive impact on their wellbeing and productivity. As such, they are seeking companies that offer mental health days and flexible work schedules. Since Ys are such a collaborative generation, they are highly ...

Would You(th) Care For A Cause?

... and a brand. Take two issues U.S. youth across breakouts want to see brands address: mental health and racism. These are complex, deeply layered issues that are not easily addressed by legislation. Instead, youth believe brands can be the tip of the spear when it comes to mental health and racism by using their marketing and messaging to dismantle stigmas and stereotypes around these issues, pledging money to groups advocating for these causes, and reflecting support for these issues within their ...

No Kid(ding)

... the same way that Ys’ financial circumstances have caused them to forego typical markers of growing up and symbols of success, raising kids is sometimes viewed as an expense that they cannot afford. Having reached adulthood during the Recession, Ys were saddled with debt and delayed in entering the workforce. During this much discussed period, they’ve struggled to save up enough money to start a family, and by the time women reach their prime childbearing years, many aren’t financially secure ...

Have Guidance, Will Travel

... well as the university in every location we stopped at. It was well worth the money. We stayed in cool historical spots with a lot of character. If I had planned it myself we would be jumping from Marriott to Marriott." By handing the planning over to the pros, young travelers can rest assured that they’ll receive the best package, and they don’t have to face the daunting task of putting it together themselves. Instead of looking to an endless number of resources to plan a trip, they’re ...

Z DNA

... this generation were in kindergarten when 9/11 happened, giving them a highly realistic outlook. Terrorism, war, school shootings, and economic hardship have always been the norm, forcing them to grow up at a faster rate. While their upbringing may sound bleak, it hasn’t made them afraid or pessimistic. Instead, they’re more informed and practical from a young age. Zs are innately cautious about money, and being able to support themselves and their families will be their main goal after having seen ...

Global Social Trends

... characteristically very social and like to maximize their time together. However, this change comes at a time of high unemployment rates and a strong pressure from family to be successful, so there is little time and little money to invest in group experiences. In light of all of this, young people are demanding more “me” time and are finding ways to separate from the pack when they can. Despite older generations not accepting the new trend, businesses have been catering to this type of YOLO lifestyle and to ...

The Malevolution

... parents among them are furthering the plight for gender equality by making their children more aware of the gap that still exists and executing new tactics to close it (see Mind The Gap), and they want to ensure that they’re setting the right example for their children. They’re finding that defining their success in terms of money or muscles is as limiting to men as defining it by marriage and motherhood has been to women. Trendsetting men have been vocal advocates for the empowerment of women, and ...