THE FULL PACKAGE Sep 22, 2021 ... A sustainable packaging breakdownGetting that package with a new “treat yourself” item you just had to have should be fun, but it can also feel like a guilt trip as boxes often come filled with excess plastic, tape, and even styrofoam (the horror!). Sustainability is a top priority for Gen Z and Millennials, and as concern for our planet and the climate crisis escalates, they’re turning an even more critical eye towards brands yet to deliver their products in sustainable manners. Cassandra ...
SUSTAINABILITY- A MARATHON, NOT A SPRINT Nov 02, 2021 ... Nordstrom installation with two outdoor plogging events. As e-commerce continues to reign king, in-store events coupling brand experience with a purpose (like climate action) will remain necessary to get consumers in the door. - GREENER RACES - The end of a race always looks like a sustainable murder scene, with thousands of cups overflowing trash cans and covering the ground. While not the most damaging sustainable issue of our time (looking at you fossil fuel), sports organizations are recognizing ...
INNOVATIONS FIGHT THE CLIMATE CRISIS Aug 30, 2021 ... Brands take sustainable action Gen Z and Millennials are excited to see brands jump into sustainability commitments, but they’re looking for companies to go further. They’re told to be conscientious of over-purchasing, but what does that really mean? They’re limiting plastic consumption, but why hasn’t the whole system been changed? They know how powerful data can be to influence behavior, but are we using it to save the earth? Today, we’re highlighting three brands leaning into these questions ...
