Play The Game Mar 15, 2017 community play sports ... beverage, sports, too, is an important touchpoint for young people en masse. Moreover, as many young people see it, brands that provide opportunities to play sports are doing good in the world. By engaging in this area, brands can help young people live healthier lives, curb problems such as obesity, and even spread good vibes through camaraderie. Brands should also consider how they facilitate a culture of sports participation within their organizations, not just externally among the public. More ...
The Malevolution Mar 17, 2018 fashion & beauty gender health & wellness grooming men ... culture, I have noticed that our best conversations have been centered around emotions related to our family, stressors, jobs, and thoughts about growing old. We are not afraid to express doubts and be vulnerable with each other. This is quite different from the conversations I had with male friends years ago. I think that we all see dealing with our emotions as a way to continue our own self growth.MICHAEL, 29, ILNow that modern male power is less centered around financial prowess or physical ...
The Customer Isn't Always Right Sep 15, 2016 retail civil rights customer service shopping ... see this as evidence that they’re kind people. As one 28-year-old woman told us in our focus group, she and her peers feel it is a negative reflection on their character if they find they have a low rating, as she did when she learned her Uber rating was lower than expected. Rather than blame the service or take insult, she wanted to address the issue and improve her rating by being a better rider (though by contacting the company, she found the rating to be an error). On Lyft, rider ratings ...
The New Social Norms Dec 18, 2017 social life friends nightlife social media ... , but better friendships isn't merely due to lifestage as Ys get older, but rather, it's a significant change in values given that Ys are notoriously group-oriented and Ys and Zs are both highly inclusive. Given the large importance young generations place on friendship and the work and availability expected of friends today (see Friends With Benefits), they would rather be a better friend to fewer people than a mediocre friend to many. This theme of Quality > Quantity is manifesting in their ...
Feel The Burn: Understanding Modern Burnout Sep 24, 2019 ... -indebted generation, who owe a whopping $1.6 trillion in student loan debt. Competition for limited job opportunities, the rising cost of living/education, the always-on aspect of modern communication, and the fact that work productivity has grown at a rate six times faster than salary growth have created a work environment in which this generation of overachievers is bound to burnout. And their feeling is only exacerbated by this cohort’s tendency to associate their work with their identities and to ...
The Young & The Restless Jun 18, 2017 education gen z health & wellness school ... Nashville even lamented, “With each hour that I’m up doing things, I worry how that’s one less hour of sleep I’ll be getting.” She, like many of her peers, is losing sleep about the lack of sleep she gets. I typically get around six hours of sleep and feel sluggish throughout the day as this isn’t enough. I typically play lots of games late into the night or watch YouTube. This affects me quite a lot when trying to sleep. I do sometimes stay up for personal projects in animation.EDDIE, 18, UKI ...
On The (Im)pulse Dec 09, 2018 ... Travel is becoming the new impulse purchase for modern young adults, as they tend to book trips spontaneously upon finding a good deal, disrupting loyalty in this category in the process.While a passion for travel spans generational divides, modern young consumers are so fixated on this category that they tend to jump at the chance to book trips when good deals catch their eye. Travel is becoming the new impulse purchase, and increasingly how young generations go places near and far. While four ...
Fact or (Science) Fiction? — What's Real in the Metaverse? Sep 29, 2022 gaming gen z gender media & entertainment retail technology travel augmented reality books college ethics fitness gamification internet of things personalization school social media toys video virtual reality wearables ... Cassandra's 2022 Tech and Metaverse ReportWelcome to Cassandra's "Fact or (Science) Fiction? — What's Real in the Metaverse?" Report.We recommend viewing the following slides in full screen mode. ...
(A)social Skills Mar 13, 2015 communication gen z social life friends social media ... leveraging technology to filter their relationships and control communication—a practice that’s both helping and hurting them. The advent of new technology is opening up the doors of communication and widening Zs’ social spheres in ways that can be overwhelming. Filtering these relationships helps break down their world into a more manageable size. They accomplish this by compartmentalizing contacts based on the varying levels of closeness they feel towards them. Texting, which is the primary way ...
State Of The Art Sep 15, 2018 ... near and dear, they’re made uncomfortable by the thought of automation taking over this passion. As brands increasingly adopt A.I. as a new supplement to creativity, they need to lessen consumers' fears and emphasize the human component in the creative output, for A.I. is helping creators produce works in new and innovative ways, and helping creative expression evolve and grow overall. Brands that are able to do so will assure young consumers that the creative assets they enjoy will give them a ...