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Macrotrends

No Money, More Problems

... Ys' tendency to delay milestones that were easily hit by earlier generations: buying a home, getting married and having kids, and saving for retirement. And these financial issues don't just mean Ys have to wait a few years to buy a house: they're negatively impacting this cohort’s mental health and creating constant stressors, whether that's due to debt or the fear that they won’t be able to live up to expectations set by previous generations. In Cassandra’s qualitative research, a Gen Y female ...

Public Funds

... , whether it be an exorbitantly priced Uber ride or a luxurious dinner with friends, even going so far as to photograph receipts from extravagant experiences and share them on social media. Though this willingness to put forth a dollar amount is primarily occurring around experiences, it’s certainly contributing to the new transparency around sharing products on which they’ve spent considerable money. As they strive to put forth more authentic portrayals of themselves online (see True to Self), being ...

Marketing Tips

... enthusiasts dialed in just to chat or express their love for the brand, while others found it a helpful way to learn about the benefits of the service if they weren’t subscribed already. Based on the positive response, Birchbox is now live chatting with its Snapchat followers once a week. - 7. Provide a sense of home. - As consumers can buy anything online today, brick-and-mortar brands need to offer more to get people in stores (see What’s In Store). Retailers can position their spaces as the draw ...

Fauxsumerism

... consumerism isn’t just about consuming; rather, it’s about the experience of and interaction with products. Gens Y and Z shop without feeling any need or compulsion to buy. Browsing (both online and off), trying and testing, pinning, wishlisting, and happening upon covetable products are enjoyable acts in and of themselves—they don’t require the “validation” of a purchase. In this sense, e-commerce has become its own form of entertainment. Browsing products on favorite sites and apps, discovery platforms ...

Need For Speed

... needs met and aren't looking for a leisurely experience-based type of shopping, they’re seeking ways to save their precious time and cut out what they see as unnecessary obstacles. In this vein, all brands should consider how they can remove steps for consumers when they're interacting with their brand, whether online or off. E-commerce can also become more frictionless in reducing the steps to browse and buy, streamlining people's search process by preventing choice overload (see Cease & Assist ...

R&R (Rest & Replay)

... aid one's mental wellness. Among the most popular as of late is mobile game Tabi Kaeru: Travel Frog, which has become a hit among youth in China, Hong Kong, Taiwan, and Singapore for helping ease their anxiety and reflecting the more zen-like existence they long for amidst their overworked lives. The game is very simple, which is the appeal in itself; users merely collect clover leaves to buy food and travel supplies for their frog, who mostly spends time reading at home or going on vacation ...

Digital Wellbeing Movement

... habits in adolescence and early adulthood. Even as recently as a few years ago, in order to fight against the negative effects of technology, people turned to digital detoxes as a solution. However, these tactics only provide temporary relief: given how pervasive and necessary technology is today, it’s not realistic to expect to be able to unplug or cut oneself off altogether—to do so would affect one’s ability to work, learn, and play. Instead, the emphasis is shifting from going cold turkey ...

Culture Spotlight On The UK

... sold clothing/accessories on resale apps/websites. In all categories, women lead men in buying or selling clothing/accessories through secondhand stores, both online and in-person.Which of the following, if any, are true for you?Please select all that apply. I like to shop for clothing/ accessories from resale apps/websites | I like to shop for clothing/ accessories at thrift/secondhand stores (in person) | I have sold clothing/ accessories on resales apps/ websites 1 in 4 UK youth think it's ...

Show Me Love

... finding fulfillment. It’s important to me to have a good relationship with myself. I try to give priority to my personal needs, but that doesn't mean that I'm self-centered and only care about myself.ARUN, 27, INDIAYoung consumers’ desire to love themselves is especially evident through their spending habits: nearly one-third of global youth buy themselves presents and one in five take themselves out on dates. Consider the popularity of #treatyoself, a phrase and hashtag used when people reward or ...