The Direct Connection Jun 21, 2019 ... their hyper-targeted multi-channel marketing, streamlined options, sleek aesthetics, and innovation—not to mention many of these brands offer the product personalization that young people desire. However, it’s noteworthy that when speaking to young consumers in our focus groups, Cassandra found that nearly all of them couldn’t name a DTC brand, but when prompted with a description, they immediately connected them as being part of the same tribe based not on their sales/distribution model but ...
Digital Wellbeing Movement Sep 18, 2018 ... a screen, prompting them to seek gigs where they don't have to be, or seeking office jobs to give them a break from technology (see Out Of Office). When requiring the use of technology for work, employers should also consider digital wellness options in order to help employees find “work-life-tech” balance.As people fight back against the tide of today’s technology addictions, there is a real concern over what’s on the horizon. From immersive VR applications that draw users into another world to ...
No Money, More Problems Sep 16, 2019 ... mission to provide "low cost lending to financially responsible people." The company, which was acquired by Navient several years ago, offers students a two-minute eligibility check, customizable payments, and a grace period of nine months before they have to start paying off their loans. This year, Earnest started offering private student loans as well. AspirationThis online bank puts transparency front and center. It donates 10% of its income to groups that expand economic opportunity and provides a ...
Clear Consciousness Feb 28, 2016 social consciousness causes and issues company culture corporate responsibility one-to-one politics ... complacent with the idea of brands doing so.Now that this behavior is expected, it’s losing its marketing impact. Indeed, consumers feel so inundated by such messages that sorting through the cacophony to identify genuine efforts can feel like a daunting time-suck. Since young people are focusing on optimizing their lives, they’re less eager than in recent years to expend energy conducting extensive research in order to determine whether or not a company is truly pro-social. Instead, they’re gravitating ...
On The (Im)pulse Dec 09, 2018 ... is lessening the chance that they’ll make purchases, impulse or otherwise, in other areas of their lives. Numerous cultural factors are contributing to Ys' tendency to book travel impulsively. In particular, they have more flexible lifestyles than their predecessors, and therefore, there's less holding them back from booking a trip in a sudden moment. They're less likely to have a family of their own or a mortgage to pay than did past generations at their age, so they can spontaneously decide to ...
Global Betterment Trends Mar 12, 2018 education global health & wellness mindfulness school ... , and beard balms have all rapidly become available; this is a major shift from just a decade ago when men resorted to using women’s products since there wasn’t much available to them on the market. Sales of men’s face creams have doubled in the past decade, and use of face-cleansing products has jumped 60 times between 2009 and 2016, according to Nielsen. We’ve also seen an increased demand for men’s grooming products in the U.S. and UK, but for different reasons outside of career growth (see ...
Extracurriculars Mar 22, 2018 education customization online learning personalization school Life Skills ... push marketing messages, these brands are providing content platforms to help educate and inspire consumers on the topics that matter to them. Acorns Micro-investing app Acorns’ online magazine, Grow, is on a mission to educate consumers about their money. Its team of 20-something financial journalist contributors has seen about 5 million visitors since it launched last year, converting readers to Acorns users and providing an alternative revenue stream for the brand.Apple Apple recently launched a ...
Robot Relations Jun 16, 2017 career gen z technology school ... . Beginning May 2018, the European Commission is enacting a comprehensive reform of data protection rules in an effort to give citizens control over of their personal data. Given that 70% of Z Trendsetters in the U.S. and 64% in the UK consider personal privacy important when deciding what to do and share online (compared to 44% and 38% of Zs, respectively), more brands will need to emphasize privacy in order to earn trust and loyalty with youth.I do think that artificial intelligence will positively ...
Global Digital Trends May 30, 2018 ... past, young people are leveraging social media to create real political and social change. Brands can connect to their politically charged consumers by participating in or creating online campaigns and movements that align with young people’s prosocial values. Podcasts have become increasingly relevant to today’s youth, leading to a boom in industry revenue. In order to capitalize on this highly relevant medium, brands should consider advertising within or sponsoring the production of a podcast ...
An Eye Towards The Future Jul 27, 2020 ... tangible, yet still important, repercussion when it comes to young people’s literal senses. The isolation brought upon so many people in light of this situation is, in a way, warping Millennials’ and Zs’ senses, whether they’re feeling overstimulated or desensitized. And finally, burgeoning privacy concerns around era-relevant data mining (such as track and trace programs, or the current TikTok controversy) will shape how digitally-native Millennials’ and Zs’ basically exist throughout the rest of this ...
