The Shape Of Belonging: A Map To Modern Community Dec 12, 2018 ... (see State Of The Sub/Urban). Jonti from London finds community and belonging in the places where she spends quality time with family and friends on a weekly basis, including green spaces and the dog park. Cities that provide urban greenery for residents are appealing to modern youth who desire natural spaces where they can find fresh air and a respite from the hustle and bustle of their everyday lives. Jonti also named the pub as a prominent location where she finds a sense of community as it ...
Always Be Hustling Sep 21, 2019 ... productive at all hours—a phenomenon that wasn’t the case for Xers or Baby Boomers as they were establishing their work habits early in their careers. Youth will also attest that bosses and coworkers—as well as friends and family—are asking them to do things both professionally and socially at a 24/7 cadence, causing them to experience burnout outside of work, too. That said, differences exist between Ys and Zs in how they navigate through this new state. Ys were raised to believe they ...
The Young & The Restless Jun 18, 2017 education gen z health & wellness school ... an issue that they see and even experience as they’re more diverse and blended than any generation before them (see Inside Out). Such political and social issues are just some of the many matters that Zs are devoting their time and attention to that cause them distress.I don’t think I get enough sleep because of schoolwork, but also because I get distracted consuming entertainment like Netflix, texting friends, Snapchatting, and scrolling through Instagram, Twitter, and Facebook (which are ...
All The Feels Jun 22, 2017 gen z social life friends social media ... grew up desiring such change, Zs have grown up expecting it to be a given. This expectation has engendered empathy in their ranks, which lends itself to support for global, social, and political causes. As a generation, Zs are very aware of the issues facing the world today; by empathizing with others, they see themselves as having a responsibility to help. Zs differ from Boomers, who strove to “keep up with the Joneses” and coveted their neighbor's’ possessions; Xers who prioritized climbing the ...
The Hive Mind Dec 16, 2019 ... current cacophony of culture-driving, culture-defining opinions that circulate online via the “Hive Mind.”Today, the rise of multi-platform personal branding and blogging via social media has morphed into a new beast, one wherein users are promoting their messaging—behind a product, a service, or an idol—and rallying others to their cause as they compete for attention in today’s overcrowded online forum. The evolution of social behavior as a result of an evolving digital landscape has ...
Exertainment Mar 14, 2018 gaming health & wellness media & entertainment fitness movies music TV ... . Additionally, last summer, UK telecommunications company Sky hosted a literal Game of Thrones marathon in Italy where people ran 26 miles while watching the show projected on the screen of a moving truck. Although such stunts may seem extreme, they appeal to young consumers’ desire to be more deeply immersed in the content they care about and to have share-worthy experiences. On a more basic level, we're also seeing a rise in thematic scavenger hunts around entertainment properties. For instance, city ...
Job Search Party Sep 21, 2017 career apps networking social media ... career path and the upswing in the gig economy have also led them to seek new jobs more often than their predecessors, requiring a renovation of the traditional job search to align with their expectations. As the workplace becomes more social to better serve young generations' preferences, the job hunt has as well. More companies are turning to social media to recruit potential employees, and some new search services resemble dating apps (see examples). Mediums that Ys and Zs are comfortable with in ...
Innovation Halo Sep 21, 2018 ... notification or update, they tend to think something is wrong. To this end, they notice more when things don't change as opposed to when they do. They've also been living in an era of frequent noteworthy innovations from Bluetooth technology to video streaming to virtual reality (see Two Decades Of Innovation Timeline), where traditional systems and industries are regularly being broken down, reimagined, and reinvented. Past generations never experienced such constant innovation; a brand could ride one ...
15 Minutes Of Fandom Jun 20, 2018 ... conversation, no matter the topic, over actual fandom. They might take a photo of themselves posing in DJ Khaled’s album cover to show their awareness, but they aren’t necessarily indicating they’re a fan in doing so (see Pop In). In an era where brands can only expect 15 Minutes Of Fandom from young consumers, this speaks to a necessary shift in how they address youth, both as fans of their brands and as fans of culture. From Mass To NicheThe 1990s and 2000s saw the emergence of niche publishers ...
Demo Real Mar 04, 2016 community social consciousness activism causes and issues ... one location to express their beliefs can have as much (if not more) of an effect as hundreds of thousands of people signing an online petition. In doing so, they also gain new experiences, which are highly coveted by their generation as well as a greater sense of togetherness and camaraderie with people who care about the same causes as they do. While in-person protests and rallies led by young people have always happened on occasion, in recent months, wave after wave of youth are hitting ...
