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Macrotrends

ReLuxe

... , products from its most current collections are only sold via Supreme’s web store for a short period of time before shopping ends until the next collection launches, meaning fans have narrow windows to buy products both offline and online.Kylie Lip KitKnown for her love of makeup, Kylie Jenner launched Kylie Cosmetics in 2016 after the global launch of her wildly successful liquid lipstick + lip liner duo, the Kylie Lip Kit, which, at $29, is a luxury beauty product by Gen Z standards. Her limited ...

How Can I Help You?

... important for brands to treat them like human beings. Among Trendsetting youth in the U.S., who are already shopping at the brands that are disrupting the traditional customer service model, 58% of them say it’s important for brands to treat them like human beings—and this is twice as likely as the general population, indicating that the preference toward human-centric brand interactions is on an upswing. Modern consumers want brands to see them as real people and cater not only to their need to ...

Membership Drive

... . Though they are accustomed to hacking retail systems on their own, whether through discount hunting or resale transactions (see weCommerce), in some ways they perceive membership programs to be doing the hard hacking work for them. Young people are well-accustomed to paying for monthly subscriptions that give them unlimited access to streaming entertainment (e.g., Netflix, Spotify), and they are becoming more interested in doing the same across a multitude of categories as diverse as coffee, alcohol ...

Fauxsumerism

... behavior is more a part of young individuals’ everyday lives than traditional consumerism ever was. They see no need to wait for an event, occasion, or special sale to shop; these traditional “triggers” for purchasing are far too confining. Young consumers can browse and opt to buy anytime and anywhere. Marketers should support young consumers’ fauxsumerist impulses, as a means of encouraging interaction with products even when a purchase is not immediately impending. Brands can invite and encourage ...

On/Off

... consumer showrooming, Best Buy instated a program in which it price-matches all local retail competitors and 19 major online competitors, in all product categories and on nearly all in-stock products. Toys“R”Us and Target have introduced similar policies.LET SHOPPERS SEE IN-STORE MERCHANDISE AVAILABILITY ONLINENordstrom and Macy’s let online shoppers see in-store availability, motivating them to view and try on items in person or to make their purchase online and later pick it up in-store. Similarly ...

Glutton Goals

... , 17, U.S.Notably, Zs’ rebellion is more mild than wild, which is in keeping with their conservative approach to life (see Risk Management). Their culinary indulgences are often “healthier” than those of previous generations in that they’re less processed. Pre-packaged snacks aside, it’s common for Zs to make a treat themselves rather than buy it. When we asked Zs about the types of skills they have or want to have, cooking ranked first out of 18 categories (86% in the U.S. and 83% in the UK). They ...

Open House

... , security, and domesticity of a home in spaces apart from where they lay their head. For marketers, recognizing young consumers’ reinterpretation of home is critical to understanding their evolving needs through adulthood. Ys’ financial circumstances have significantly impacted their perception of home ownership. As a generation saddled with debt from the moment they entered adulthood, most haven’t had the money to buy a home and have needed to delay this milestone until much later in life. They simply ...

The Path

... are now picking and choosing them relative to personal desirability, not societal expectations. Having grown up with the ability to customize most aspects of their lives, from consumer products to digital profiles, they don’t wish to follow a prescribed method. Even though they widely aspire to the same milestones as previous generations, they are making efforts to accomplish them as they see fit for themselves as individuals. For some, postponed or skipped milestones aren’t even a matter of ...

All In Good Time

... necessarily unappealing to them, there is a common understanding that it’s become a dated ideal. Because they are widely redefining the typical life path and assumption of adulthood, they don’t have a universal understanding of what it means to “have it all” because they realize it is different for each individual. For example, someone may still want the house and the marriage but not necessarily the 2.5 kids [see No Kid(ding)]. Additionally, they’ve come of age during an era defined by particularly ...

Global Fashion & Style Trends

... by 2021. The entire modest fashion space is predicted to grow into a $484 billion dollar market by 2019, largely spurred on by these Muslim shoppers. Overall this is a female-led trend that we foresee entering men’s fashion as males become more interested in personal style (see The Malevolution). While global awareness has exposed young people to those who dress more modestly for religious or cultural reasons, it is now becoming an aesthetic preference across the globe. The astronomical ...