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Culture Spotlight On Japan

... accessories.Please select one statement from each pair below that you agree with more. I prefer to shop for shoes in-store | I prefer to shop for shoes online | I prefer to shop for clothing items in-store | I prefer to shop for clothing items online | I prefer to shop for accessories items in-store | I prefer to shop for accessories items online Only 9% of Japanese youth think athletic fashion isn’t as cool as it used to be.BEAUTY & GROOMING IN JAPANAs beauty and grooming trends grow in Japan, nearly three ...

The Shape Of Belonging: A Map To Modern Community

... An ethnography of modern youth’s physical, online, and brand communities, demonstrating how they create their personal communities in today’s phygital world.We asked three young people aged 18-34 in the U.S. and three in the UK to bring us into their communities—the ones they feel a sense of belonging to in-person, online, and through brands. Each participant created a map of their physical community and labeled the different places in their cities and towns that give them a sense of ...

Branding Trends

... just might find...you get an exhibit dedicated to the Rolling Stones. Fans can visit “Exhibitionism” during its five-month display in NYC, where they can connect with the band on a more personal level by observing guitars, written lyrics, diaries, and artwork from band members’ private collections, as well as touring a model of the London apartment where the band started.Star Wars and the Power of Costume Just about every legendary costume featured in the Star Wars saga, from the original trilogy ...

Global Art & Design Trends

... involving their olfactory senses as social media photos, portraiture, optical illusions, and scents come to the forefront of the art world. Brands that don’t typically consider themselves a part of the art scene can still capitalize on these trends by tapping into the design elements in their marketing, advertising, and even packaging. Nearly three in 10 young people around the world like when brands offer artistic packaging. This is especially high in South Africa (38%), India (36%), Nigeria (36 ...

Personal Best

... , emphasizes using organic superfoods and not watering down products. Shoppers start with a base product and can add three mix-ins that each benefit skin in a different way. The website offers an extensive library for each ingredient, explaining the benefits and history of every item.Jennifer Young From moisturizers to serums and toners, skincare brand Jennifer Young has a full range of customizable products that were made with cancer patients in mind. Shoppers take a quick online quiz and are given a ...

Global Digital Trends

... feel this way. Young people are powering the rise of new digital trends that are reflective of their values and interests, as well as the state of the world in which they are growing up. For example, young people’s desire to participate in the creation of entertainment has led to the popularity of user-generated music video apps. Their worries over the sociopolitical state of the world is driving the formation of online social justice movements that are more impactful than previous online movements ...

Multigenerational Marketing Tips

... . Consider how your brand can be a source of aid not only through what you sell, but also how consumers interact with your brand online and off. Consumers appreciate any effort brands take to eliminate pain points, particularly when it comes to saving them time and energy, and they consider this a fundamental part of innovation.Thoughts For Implementation: How can your brand make navigating its products and/or services easier? How can it provide more curated recommendations? How can it simplify the ...

BMS Takeaways

... were feeling. The technology served to show that the airline provided a relaxing experience and highlighted the moments during which travelers were the happiest and calmest.Watch how British Airways helped passengers measure their wellbeing.To educate consumers on the benefits of eating organic food, Swedish grocery chain Coop decided to show how it impacted an average family. The company enlisted a family of five for a three-week experiment, in which they first ate their usual non-organic meals ...

BrandCon

... -the-scenes glance at the brand.Waitrose Drink Festival The Waitrose Drink Festival, an annual event hosted by the UK supermarket, educates consumers about different types of alcohol and gives them a chance to create their own varieties. Attendees can visit themed rooms for wine, cider, beer, and dark vs. light spirits, attend masterclasses, and participate in workshops to make their own booze. Drink personalities host talks and Waitrose's drink buying team provides tours and discusses the wines ...

Slow Web

... Web, which instead emphasizes relaxation, discovery, and creation. The ‘new, now, next’ attitude that has long defined the Web is thus experiencing a slowing down, a shrinking, and a quieting: the emergence of a Slow Web.We don’t anticipate the extinction of the Fast Web, which serves a unique and essential purpose in the lives of young consumers. The Slow Web has its own distinct uses and benefits, derived from an approach that seeks to temper the pace of the online experience. Its proponents are ...