Digital Intimacy Dec 04, 2014 relationships social life social media Digital Intimacy eLationships ... Gen Ys and Zs are looking to make their digital activity and connections more substantive and meaningful. Young consumers are craving a greater sense of closeness than ever before, both on- and offline. They’re increasingly turning to peer-to-peer services that allow them to connect with other individuals, seeking to know the makers of the products they buy, and demanding deeper relationships with their favorite brands.Whereas big social networks, more “likes,” and an infinite stream of ...
Gen Z Micro Trends Jun 12, 2017 gaming gen z media & entertainment board games books news ... Trends pertaining to gaming, reading, and news are developing based on Gen Zs' digital access and social media behaviors. - #GameNight - Game night has evolved in the age of social media as Gen Zs are increasingly sharing the experiences of the physical games they play with their social feeds. The performative aspect of analog games is more important than ever, as it's no longer just players who need to be entertained but also their online followers. A new crop of games help Zs bond with those ...
Robot Relations Jun 16, 2017 career gen z technology school ... . Beginning May 2018, the European Commission is enacting a comprehensive reform of data protection rules in an effort to give citizens control over of their personal data. Given that 70% of Z Trendsetters in the U.S. and 64% in the UK consider personal privacy important when deciding what to do and share online (compared to 44% and 38% of Zs, respectively), more brands will need to emphasize privacy in order to earn trust and loyalty with youth.I do think that artificial intelligence will positively ...
eLationships Dec 05, 2014 relationships social life social media Digital Intimacy eLationships ... Gen Ys and Zs are increasingly getting to know relative strangers on an emotional level online. In today’s connected world, finding someone who shares the same interests, no matter how obscure, is commonplace. As TechCrunch mused on the phenomenon, “We are all weirdos now—thanks to tech.” Yet, as online access and communication have become increasingly more sophisticated while consumers have become more deeply engaged users, what technology is really engendering are relationships. Indeed, web ...
R&R (Rest & Replay) Mar 15, 2018 health & wellness marketing media & entertainment mindfulness ... Entertainment that evokes mindfulness is on the rise, as young consumers drive demand for content that relieves stress and enhances their mental state.While the constant influx of content that modern consumers are exposed to can incite much anxiety, young adults are turning this problem caused by their access into a solution. Increasingly, they're navigating through the noise in the online realm and creating and consuming content that provides catharsis. Much as they embrace methods of ...
Office Space Sep 17, 2016 community retail brick-and-mortar coworking spaces open offices ... Retailers are enticing young people into their physical spaces with areas to work and be productive. Young people don’t regard brick-and-mortar stores as merely places to browse and buy. More and more, they look to physical retail environments to serve other purposes, including providing spaces where they can learn, play, meet new people, hang out, and even host others, and they’re pleasantly surprised when brands offer such. In recent years, retailers have responded to ...
Users Anonymous Dec 06, 2013 communication media & entertainment anonymous privacy social media ... Fearing digital tracking and surveillance, young people are being more cautious about what they share online and seeking a more private digital experience.Young consumers have made an art form out of carefully shaping their online identities to best reflect who they are—or, in some instances, who they want to be. But, at the same time, they are increasingly making efforts to do just the opposite: that is, stay anonymous online. In fact, 55% of Cassandra Report respondents reported that they’d ...
Branding Trends Nov 29, 2016 media & entertainment experiences packaging ... album, so can their fashion. Providing fans with this kind of bonus access not only engages them further but also turns them into a walking promotion for the entertainer. Youth are inclined to rep the entertainers they enjoy; 52% of U.S. youth and 48% of UK youth like to buy clothing and accessories from entertainment personalities of whom they are fans, and Trendsetters are even more likely to sport such styles, with 61% in the U.S. and 58% in the UK doing so. Kanye West, Life of Pablo When Kanye ...
Relationship Goals Nov 29, 2015 relationships dating love marriage same-sex sex ... -rooted eLationships with people they only know online. This isn’t to say that modern youth are shunning traditional relationships altogether, but they refuse to feel confined by prescribed standards and instead expect to imagine their own Relationship Goals by defining what "relationship" means on their own terms. I have noticed nontraditional relationships have become more common in the past five years. Lots of my friends have experiences with nontraditional relationships, such as polygamous and ...
Good Vibes Mar 01, 2016 community marketing social consciousness one-to-one ... gloomy headlines infiltrating consumers’ devices, but also to the rampant bullying and trolling of recent years. The occurrence of such malicious behavior online and offline has reached a tipping point; youth simply won’t tolerate it anymore and are now actively working to eliminate negativity. They feel a personal duty to call out people who are part of the problem rather than letting it persist. Recent Pew data reaffirms this focus, as 40% of Millennials are okay with the government banning ...