The Urge To Splurge Mar 16, 2019 ... only to Xers at $1.2 trillion. Meanwhile, Zs have nearly as much spending power as Boomers ($323 billion compared to $392 billion respectively), even though Zs make up only a fraction of the workforce. In the UK, Ys have the highest spending power at £365 billion. For these reasons, luxury brands should in no way underestimate Ys and Zs when marketing their premium products and services. Today’s youth have grown up seeing the democratization of the once highly-exclusionary luxury market, catalyzed ...
The State Of The Sub/Urban Dec 15, 2018 ... cities and suburbs become more and more alike, this will change the nature of how people live their daily lives and require brands to adapt by offering the elements from the opposite environment to young consumers and by accurately representing these places in their marketing and entertainment. Making Cities More SuburbanHalf of mainstream and Trendsetting young adults in the U.S. and the UK say living in a city is overwhelming, with those who currently live in a city being equally as likely as ...
Welcome To The Club Dec 13, 2018 ... comfort as they navigate their new area and help them connect to like-minded people as they form their personal community.BRAND IMPLICATIONS:Modern youth aren’t finding community where they live and are therefore looking outside of their neighborhoods for their sense of community and belonging. Brands need to accurately represent what IRL community now looks like in their marketing and entertainment as it’s changed greatly from decades past.Young people are popularizing themed gatherings such as ...
There's No Place Like Home(town) Dec 11, 2018 ... their marketing. To the young consumer the brand is known for its Detroit heritage just as much as it is its brand name and the quality of the luxury items it sells. Brands also have the opportunity to tap into young consumers’ specific hometown pride by using the location-based data they aggregate to showcase what’s popular in specific locations, encouraging consumers to recognize the places that are special to them and connect over their stimulated nostalgia. Earlier this year, Seamless took ...
On The (Im)pulse Dec 09, 2018 ... travel rewards systems. Open up the possibility for greater rewards by allowing them flexibility to book travel and rack up rewards regardless of brand, with alliances being one way to do this. Young people are excited to talk about their entire experience around impulse travel, including the financial measures they’re taking to do so. Brands can tap into this space by adding to and amplifying the conversation around the different facets of impulse travel in their marketing and activations. Young ...
Have Guidance, Will Travel Dec 08, 2018 ... brand’s marketing and activations makes this passion point part of that lifestyle; offering brand-hosted travel experiences takes it a step further that young people will respond to. - Brands Providing Travel Recommendations - These brands are offering curated travel tips to make the process of planning a trip easier for consumers. Best Western In a collaboration with IBM Watson, Best Western used artificial intelligence to offer personal travel tips to consumers. In A.I.-powered ads on IBM-owned ...
The Joyride Dec 07, 2018 ... third friend into the car without paying his share of the gas. With the touch of the button, he uses PayPal to transfer the money and the trio can start their journey.76 The gas station chain 76 is celebrating road trips and the role they play in them with the release of a marketing campaign called Jean and Gene’s Awesome Adventure Road Trip, which highlights the fun and adventure that can be found on the road. The series of six 15- to 30-second videos follow an everyday couple, Jean and Gene ...
Innovation Halo Sep 21, 2018 ... if a brand has found success with a business model, content strategy, or marketing campaign, it doesn't mean it can rest on its laurels and continue to be perceived as innovative. In focus groups, Ys and Zs noted that while Apple has been innovative in the past, it hasn't done much that's different in a while, making it lose its luster in their eyes. Despite Apple recently becoming the first trillion dollar public American company—an achievement that would suggest it has a strong Innovation ...
Humanology Sep 17, 2018 ... hands. Now technology is something people are happy to wear on their bodies, especially since wearable tech has become more discreet and stylish in recent years (see The Invisibles), and even implanted under their skin. Brands can use the knowledge that young consumers have a penchant for tech that enhances their own capabilities and knowledge to create marketing initiatives that highlight the ways tech can be a tool to help society.Society’s physical and emotional proximity to tech is the result of ...
State Of The Art Sep 15, 2018 ... even change the messages in real time to fit events in pop culture, global politics, and market activity—will be made even stronger with creative algorithms that will be taught to identify and serve up exactly what will pique consumer interest, more so than targeted ads do now. This is especially exciting from a visual marketing standpoint, as brands would be able to more readily harness the increased capabilities for image distribution by individual viewers. For instance if two different ...
