Young and Fearless Jul 31, 2024 ... humorous content that showcases life in the Village. Her videos, which playfully compare the Village to a "Love Island" setting, have garnered millions of views and likes, highlighting the growing influence of social media in sports culture. Athletes are now under pressure from sponsors and federations to share their stories online, and this trend is particularly beneficial for lesser-known sports stars. The Olympic backdrop provides a unique opportunity for these athletes to gain visibility and ...
NONBINARY PEOPLE’S DAY Jul 13, 2023 ... Honoring the nonbinary community today (and every day)Nearly 4 in 10 young Americans say they know someone who is nonbinary, 2X the rate of older adults. In sharp contrast to the wave of anti-LGBTQ bills and legislation that have targeted nonbinary individuals, younger people are much more likely to see gender and sexuality through a lens of acceptance. For instance, as Cassandra uncovered on our Gen Alpha: Generation Infinite Report, 84% of older Gen Alphas (8-12 year olds) say that a person’s ...
A TIKTOK-INSPIRED SEARCH FOR SWAG Jul 13, 2022 ... Seeking out the best beauty pop-ups in NYCIt’s a beautiful Saturday afternoon in New York City, so what’s a girl to do? How about going to TikTok, checking out every beauty pop-up event that is happening this weekend, mapping out a plan of attack, and getting as much swag as possible? Here’s how one of Cassandra’s Gen Z Trendsetters spent last Saturday in New York City on the hunt for beauty treats… - THE GAMEPLAN - New York City is big, and getting from point A to point B can be a challenge ...
The Role of Connection in Consumers' Lives Today Jul 23, 2024 ... Gen Zs say they feel lonely when they scroll social media. The number one reason for loneliness is not having close friends nearby. And the majority of Gen Zs (60%) say they have a great sense of community with people they know IRL (as opposed to online).With nearly 8 in 10 saying the quality of their life is ultimately impacted by the quality of their connections, it places a large burden on them to meet the right people and foster those relationships over time.The study also found that 69% of ...
ALPHAS MAKING A BIG DIFFERENCE Jun 08, 2023 ... Celebrating Children’s DayAs Cassandra reported in our landmark Gen Alpha report, the pandemic altered our Alpha's course and curiosity and has them asking, what if? This generation faces problems not of their own making, chief among them is the climate crisis, but they know it’s going to be up to them to work towards solutions. So, in honor of National Children’s Day this Sunday (June 11), which celebrates and commits to our children and their future, we’re happy to spotlight three Gen Alpha’s ...
