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Macrotrends

Culture Spotlight On The UK

... haven’t been translated until now. Most of his novels feature a young hero who encounters many obstacles, as well as romance, and grows into a strong individual who can fight evil, while embodying parts of Chinese culture, such as Confucianism, Daoism, and Buddhism. Cha wrote more than 15 novels depicting imaginary worlds, which have become a hit, leading to films, games, TV shows, and comics, and, based on young consumers’ fascination with foreign culture, they may be just as successful in the ...

Global Gaming Trends

... way to just pass the time, and such games offer a coveted outcome, whether it’s earning money, social cred, or tools to use in future games. Such live games combine aspects of gaming, TV streaming, and original content, providing perks of entertainment and an interactive interface for young people to engage with; users can play a game, be entertained by a host providing unscripted commentary, and often chat with other players at the same time. Appointment gaming in the trivia category in ...

Gender Trends

... . SAHD TVReality television documenting the daily oddities of family life has historically focused on the mother’s perspective, as seen in popular TV franchises like Wife Swap and Real Housewives. Lately, however, series are shifting their points of view to instead illuminate the growing SAHD (stay-at- home dad) demographic. New A&E series Modern Dads, which premiered in August to a not-insignificant audience of 4 million, follows four real-life SAHDs as they navigate the balancing act of fatherhood ...

Home & Away Marketing Tips

... show and will be amplified across BMW’s social media channels and a TV campaign in January. - 4. Highlight Your Hometown Pride - Modern youth are increasingly feeling and displaying pride for their hometown, especially as they feel less connected to the communities they reside in as adults. Brands who address this deeply-rooted emotional connection that young consumers feel for their place of origin can capture this cohort’s authentic loyalty. Brands should emphasize their own connection to a ...

The Hive Mind

... respective leader and fellow fans. However, these types of superfan collectives aren’t just limited to bonafide A-list pop stars, and they transcend different entertainment verticals. YouTubers (who are celebrities in their own right to their legions of subscribers and followers), gamers, and even entertainment entities like TV shows and movies have their own fandoms. If it’s proliferated via the internet, it probably has a fandom. After all, and as discussed at the beginning of this piece, the Internet ...

Game Of Life(style)

... culture of a sport adds some spice to the game. Fans and spectators are known for adding a lot of entertainment to the game with fashion, food, and souvenirs.KAY, 33, AL​Young Brits most commonly associate soccer with TV and celebrity culture, but, second to that, they connect the sport with grooming. Players’ hairstyles have become worthy cultural conversation among all levels of fans, giving them an excuse to follow and discuss the sport and its players for their style if for no other reason ...

Gen Z Marketing Tips

... while in flight. The brand offered a “Junior Lab,” during which it divided teens into teams to collaborate and pitch new ideas on travel and Air France's community and experience.Nascar To reach its next consumers, Nascar commissioned a member of Gen Z—14-year-old Amelia Conway—to direct a TV spot for its youth program, Accelerated Nation. In handing over the reins to the teen, Nascar demonstrated that it's putting its future in the hands of the next generation. ...

Life Skills

... Dangerous Book for Boys, a cheeky collection of stories and how-to’s on skills “every boy should know”—tutorials include how to build a treehouse and how to tell direction with a watch—was an instant bestseller in the UK and U.S. when it was released in 2006 and 2007, respectively. Now even more relevant in 2015, the manual of tangible life skills is being developed as a television series developed as a television series by Bryan Cranston’s Moon Shot Entertainment. - CODING=NEW LITERACY - BITSBOXBitsbox ...

All The Feels

... empathy through the discussions that follow.#ClangersForKindness UK-based Coolabi Group partnered with charitable organization Kindness UK to create a month-long campaign featuring the Clangers, a UK kids’ TV show, encouraging children and their parents to participate in acts of kindness through TV, radio, and YouTube ads and social media.Be Fearless Be Kind Hasbro launched its largest philanthropic effort ever with the Be Fearless Be Kind campaign, intended to inspire kids to have the empathy ...

Gaming The System

... during their childhood, reveled in opportunities to gamify their interactions with people and brands, and share the perception that if it didn’t negatively affect them as children, it’s probably safe for their own kids—much like parents of past generations destigmatized cartoons. Taking the concept even further, parents and experts see gaming as a step up from other forms of video entertainment, such as TV or movies. Rather than passively absorbing a story, video game players have to engage and ...