DRY JANUARY 2023 Jan 05, 2023 ... locked up until February, at which point it can be opened with a combination revealed to their owners on the first of the month. Winners also received a month’s supply of Hop WTR. Gimmicky? Sure, but also a pretty fun way to raise awareness about Dry January (not to mention a terrific opportunity to generate brand buzz). - HEALTH-ADE - Kombucha brand Health-Ade just launched a campaign called "A Different Kind of Feel Good," positioning their proprietary probiotic tea as an alternative to alcohol ...