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Macrotrends

Play The Game

... pay the price. In fact, half of young men in the U.S. and UK say they are willing to spend a lot of money to participate in sports and 17% say this is something they are willing to splurge on. Likely due to a higher disposable income, Ys are more likely than teen Zs to be willing to spend a lot on sports. The amount of money young adults will spend on participation in sports is likely going to increase, as Trendsetters are even more likely than young adults overall to be willing to spend their ...

Well Intentioned

... for a brief period. Because they are collaborative and community-oriented, Ys feel they are letting down both their friends and society when they don’t want to join in. They are disturbed that they aren’t being supportive of their friends’ wellness pursuits and also because they don’t like the thought of becoming a burden on society by doing detrimental things to their bodies or by not exercising enough. A majority (78%) note that they would feel guilty if their health problems cost society money ...

Zconomy

... most often defined as a material good whose value is ultimately justified by a high use frequency. For example, the purchase of, say, an $800 Canada Goose parka may be considered as costing just a little over $1/day if worn every day for six consecutive winter seasons. Zconomists, however, are looking beyond the CPU (cost per use) philosophy, instead rethinking the investment piece as something that they are willing to put money into because they know they can always sell it down the line. Having ...

The Privacy Premium

... that more people are actively seeking out safe digital spaces, tools, and products that offer them absolute assurance that neither their identity nor their personal information will be compromised—and, in some instances, they are willing to pay for that privacy privilege. Indeed, the majority of respondents (53% of Mainstream, 63% of Trendsetters) surveyed for this study said they “would be willing to spend money on software/digital services/technology products specially developed for ...

Marketing Tips

... to personally help society, too. - 1. Make it easy to donate. - Aside from money, lack of time is the biggest obstacle preventing youth from becoming more involved in social causes. Brands can help by giving them an easy point of entry to donate goods or money. Show people that donating doesn’t require a big commitment in order to have a big impact, and inspire them to integrate simple charitable actions into their regular routine. Glad To make it simple for people to give gently used items to ...

Seize The Day

... towns as well.I think a big part of this is 'best use of time.' Flexible working, saving money, and stopping to drink, as when you go anywhere at night alcohol seems to be involved and people tend to spend more money. Also people are more focused on their health and that is best worked on during mornings.ANA, 28, UKHaving time to both socialize with others and recharge alone are also significant reasons why youth are preferring to Seize The Day. Health and wellness, both of body and mind, are very ...

Home & Away Work & Commuting Trends

... with the hassle of parking, is often timely, but an issue arises with cost. Price is also an important factor when choosing methods of frequent transportation; 79% of young people in the U.S. and 78% in the UK, as well as 84% of U.S. Trendsetters and 83% in the UK, consider low cost to be important. Combining the importance of efficiency and low cost, ride share services are offering subscription programs that provide users the ease of car service with the money saving benefit of a membership. It’s ...

Race To Zero

... containers and I always recycle. It makes me really happy when brands start taking steps to reduce their waste and effect on the planet. It shows me that it’s not just about the money and they care for the earth, too.KIMBERLY, 23, TXThe concept of less excess is not just about reducing waste as in garbage, but also cutting back on packaging, repurposing what previously would have been considered waste, and decreasing the amount of waste pollution being produced. Beauty and personal care brands are ...

To Your Heart's Content

... radical empathy. It depicts transformations in a way that's uplifting and life-affirming, simultaneously bringing viewers to tears and giving them more confidence. Meanwhile, while The Great British Baking Show (TGBBS) is a competition, it features contestants being unequivocally nice to each other, even while vying for the trophy. Notably, there's no prize money; contestants are just competing for the title and the cake stand. Bakers often help each other finish a challenge in the final seconds ...

Venture Consumers

... Having emerged somewhat shaken from the seemingly endless Great Recession, Gen Ys are adopting a new, long-view approach to their finances, purchases, and decision-making in general. Their desire for instant gratification is diminishing as they start to think more carefully about what truly warrants an investment of time, money, or energy. Perhaps in reaction against real-time overload, they’re increasingly seeking out longer-term, longer-lasting investments; for example, spending more on ...