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Macrotrends

Play The Game

... pay the price. In fact, half of young men in the U.S. and UK say they are willing to spend a lot of money to participate in sports and 17% say this is something they are willing to splurge on. Likely due to a higher disposable income, Ys are more likely than teen Zs to be willing to spend a lot on sports. The amount of money young adults will spend on participation in sports is likely going to increase, as Trendsetters are even more likely than young adults overall to be willing to spend their ...

Marketing Tips

... to personally help society, too. - 1. Make it easy to donate. - Aside from money, lack of time is the biggest obstacle preventing youth from becoming more involved in social causes. Brands can help by giving them an easy point of entry to donate goods or money. Show people that donating doesn’t require a big commitment in order to have a big impact, and inspire them to integrate simple charitable actions into their regular routine. Glad To make it simple for people to give gently used items to ...

Alt Pay

... the emergence of a range of payment trends, from apps that make spending and money management more seamless and user-friendly, to promotions that encourage users to pay with literal “social” currency (i.e., tweets and posts). This openness to a new conception of currency has likewise spurred the rise of new monetary systems based on local and digital tender. In the future, these alternative methods of payment may prove the norm, effectively democratizing the currency landscape. Below are some of ...

Global Social Trends

... characteristically very social and like to maximize their time together. However, this change comes at a time of high unemployment rates and a strong pressure from family to be successful, so there is little time and little money to invest in group experiences. In light of all of this, young people are demanding more “me” time and are finding ways to separate from the pack when they can. Despite older generations not accepting the new trend, businesses have been catering to this type of YOLO lifestyle and to ...

ProPlay

... interests and talents lie but also where they intersect and how global audiences receive them. Having seen Ys struggling in the face of their failed idealism, Zs want to understand what they are good at early in life so that they can bypass the quarterlife crisis that Ys are now contending with. They understand that, while they have passions, the money won’t necessarily follow them. They want to feel less aimless and more grounded than do Ys, and their parents are guiding them to explore their genuine ...

Have Guidance, Will Travel

... well as the university in every location we stopped at. It was well worth the money. We stayed in cool historical spots with a lot of character. If I had planned it myself we would be jumping from Marriott to Marriott." By handing the planning over to the pros, young travelers can rest assured that they’ll receive the best package, and they don’t have to face the daunting task of putting it together themselves. Instead of looking to an endless number of resources to plan a trip, they’re ...

The Malevolution

... parents among them are furthering the plight for gender equality by making their children more aware of the gap that still exists and executing new tactics to close it (see Mind The Gap), and they want to ensure that they’re setting the right example for their children. They’re finding that defining their success in terms of money or muscles is as limiting to men as defining it by marriage and motherhood has been to women. Trendsetting men have been vocal advocates for the empowerment of women, and ...

Identity Theft

... fact remains that mothers have more on their plate in this sphere, leaving them even less time to tend to their needs as individuals. The advent of outsourcing, however, stands to alleviate some of this stress. For the majority of tasks, at least half, if not more, of parents have used an outsourcing service or are interested in doing so. This indicates not only a willingness to relinquish the pride found in maintaining control over certain tasks but also a willingness to spend money in order ...

Seize The Day

... towns as well.I think a big part of this is 'best use of time.' Flexible working, saving money, and stopping to drink, as when you go anywhere at night alcohol seems to be involved and people tend to spend more money. Also people are more focused on their health and that is best worked on during mornings.ANA, 28, UKHaving time to both socialize with others and recharge alone are also significant reasons why youth are preferring to Seize The Day. Health and wellness, both of body and mind, are very ...

ReLuxe

... ;factor in why 65% of Ys in the U.S. and 59% in the UK would rather wear a socially conscious brand than a luxury brand; the former is more aspirational.I think the term [luxury] has broadened a lot and can be applicable to things that aren't necessarily tied to money/what money can offer.HEIDI, 24, MNThe Rise of ExperiencesHowever, even though Ys failed to develop a taste for logo-laden goods the way Gen X did, they’re willing to spend luxury-level prices on experiences and the products ...