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Macrotrends

Play The Game

... pay the price. In fact, half of young men in the U.S. and UK say they are willing to spend a lot of money to participate in sports and 17% say this is something they are willing to splurge on. Likely due to a higher disposable income, Ys are more likely than teen Zs to be willing to spend a lot on sports. The amount of money young adults will spend on participation in sports is likely going to increase, as Trendsetters are even more likely than young adults overall to be willing to spend their ...

Would You(th) Care For A Cause?

... and a brand. Take two issues U.S. youth across breakouts want to see brands address: mental health and racism. These are complex, deeply layered issues that are not easily addressed by legislation. Instead, youth believe brands can be the tip of the spear when it comes to mental health and racism by using their marketing and messaging to dismantle stigmas and stereotypes around these issues, pledging money to groups advocating for these causes, and reflecting support for these issues within their ...

Global Social Trends

... characteristically very social and like to maximize their time together. However, this change comes at a time of high unemployment rates and a strong pressure from family to be successful, so there is little time and little money to invest in group experiences. In light of all of this, young people are demanding more “me” time and are finding ways to separate from the pack when they can. Despite older generations not accepting the new trend, businesses have been catering to this type of YOLO lifestyle and to ...

The Malevolution

... parents among them are furthering the plight for gender equality by making their children more aware of the gap that still exists and executing new tactics to close it (see Mind The Gap), and they want to ensure that they’re setting the right example for their children. They’re finding that defining their success in terms of money or muscles is as limiting to men as defining it by marriage and motherhood has been to women. Trendsetting men have been vocal advocates for the empowerment of women, and ...

Marketing Tips

... to personally help society, too. - 1. Make it easy to donate. - Aside from money, lack of time is the biggest obstacle preventing youth from becoming more involved in social causes. Brands can help by giving them an easy point of entry to donate goods or money. Show people that donating doesn’t require a big commitment in order to have a big impact, and inspire them to integrate simple charitable actions into their regular routine. Glad To make it simple for people to give gently used items to ...

Venture Consumers

... Having emerged somewhat shaken from the seemingly endless Great Recession, Gen Ys are adopting a new, long-view approach to their finances, purchases, and decision-making in general. Their desire for instant gratification is diminishing as they start to think more carefully about what truly warrants an investment of time, money, or energy. Perhaps in reaction against real-time overload, they’re increasingly seeking out longer-term, longer-lasting investments; for example, spending more on ...

Alt Pay

... the emergence of a range of payment trends, from apps that make spending and money management more seamless and user-friendly, to promotions that encourage users to pay with literal “social” currency (i.e., tweets and posts). This openness to a new conception of currency has likewise spurred the rise of new monetary systems based on local and digital tender. In the future, these alternative methods of payment may prove the norm, effectively democratizing the currency landscape. Below are some of ...

Seize The Day

... towns as well.I think a big part of this is 'best use of time.' Flexible working, saving money, and stopping to drink, as when you go anywhere at night alcohol seems to be involved and people tend to spend more money. Also people are more focused on their health and that is best worked on during mornings.ANA, 28, UKHaving time to both socialize with others and recharge alone are also significant reasons why youth are preferring to Seize The Day. Health and wellness, both of body and mind, are very ...

ProPlay

... interests and talents lie but also where they intersect and how global audiences receive them. Having seen Ys struggling in the face of their failed idealism, Zs want to understand what they are good at early in life so that they can bypass the quarterlife crisis that Ys are now contending with. They understand that, while they have passions, the money won’t necessarily follow them. They want to feel less aimless and more grounded than do Ys, and their parents are guiding them to explore their genuine ...

Race To Zero

... containers and I always recycle. It makes me really happy when brands start taking steps to reduce their waste and effect on the planet. It shows me that it’s not just about the money and they care for the earth, too.KIMBERLY, 23, TXThe concept of less excess is not just about reducing waste as in garbage, but also cutting back on packaging, repurposing what previously would have been considered waste, and decreasing the amount of waste pollution being produced. Beauty and personal care brands are ...