Zconomy Mar 09, 2015 gen z spending ownership peer-to-peer sharing economy ... most often defined as a material good whose value is ultimately justified by a high use frequency. For example, the purchase of, say, an $800 Canada Goose parka may be considered as costing just a little over $1/day if worn every day for six consecutive winter seasons. Zconomists, however, are looking beyond the CPU (cost per use) philosophy, instead rethinking the investment piece as something that they are willing to put money into because they know they can always sell it down the line. Having ...
Well Intentioned Jun 03, 2015 food & beverage health & wellness fitness nutrition self-esteem ... for a brief period. Because they are collaborative and community-oriented, Ys feel they are letting down both their friends and society when they don’t want to join in. They are disturbed that they aren’t being supportive of their friends’ wellness pursuits and also because they don’t like the thought of becoming a burden on society by doing detrimental things to their bodies or by not exercising enough. A majority (78%) note that they would feel guilty if their health problems cost society money ...
The Privacy Premium Dec 11, 2014 technology anonymous privacy security social media ... that more people are actively seeking out safe digital spaces, tools, and products that offer them absolute assurance that neither their identity nor their personal information will be compromised—and, in some instances, they are willing to pay for that privacy privilege. Indeed, the majority of respondents (53% of Mainstream, 63% of Trendsetters) surveyed for this study said they “would be willing to spend money on software/digital services/technology products specially developed for ...
The Malevolution Mar 17, 2018 fashion & beauty gender health & wellness grooming men ... parents among them are furthering the plight for gender equality by making their children more aware of the gap that still exists and executing new tactics to close it (see Mind The Gap), and they want to ensure that they’re setting the right example for their children. They’re finding that defining their success in terms of money or muscles is as limiting to men as defining it by marriage and motherhood has been to women. Trendsetting men have been vocal advocates for the empowerment of women, and ...
Marketing Tips Mar 10, 2016 marketing social consciousness causes and issues corporate responsibility ... to personally help society, too. - 1. Make it easy to donate. - Aside from money, lack of time is the biggest obstacle preventing youth from becoming more involved in social causes. Brands can help by giving them an easy point of entry to donate goods or money. Show people that donating doesn’t require a big commitment in order to have a big impact, and inspire them to integrate simple charitable actions into their regular routine. Glad To make it simple for people to give gently used items to ...
Venture Consumers Aug 15, 2013 ... Having emerged somewhat shaken from the seemingly endless Great Recession, Gen Ys are adopting a new, long-view approach to their finances, purchases, and decision-making in general. Their desire for instant gratification is diminishing as they start to think more carefully about what truly warrants an investment of time, money, or energy. Perhaps in reaction against real-time overload, they’re increasingly seeking out longer-term, longer-lasting investments; for example, spending more on ...
Seize The Day Dec 14, 2017 alcohol health & wellness social life nightlife ... towns as well.I think a big part of this is 'best use of time.' Flexible working, saving money, and stopping to drink, as when you go anywhere at night alcohol seems to be involved and people tend to spend more money. Also people are more focused on their health and that is best worked on during mornings.ANA, 28, UKHaving time to both socialize with others and recharge alone are also significant reasons why youth are preferring to Seize The Day. Health and wellness, both of body and mind, are very ...
Alt Pay Mar 10, 2014 retail technology e-commerce local mobile social media ... the emergence of a range of payment trends, from apps that make spending and money management more seamless and user-friendly, to promotions that encourage users to pay with literal “social” currency (i.e., tweets and posts). This openness to a new conception of currency has likewise spurred the rise of new monetary systems based on local and digital tender. In the future, these alternative methods of payment may prove the norm, effectively democratizing the currency landscape. Below are some of ...
ProPlay Mar 04, 2015 career gen z play ProPlay Uptime ... interests and talents lie but also where they intersect and how global audiences receive them. Having seen Ys struggling in the face of their failed idealism, Zs want to understand what they are good at early in life so that they can bypass the quarterlife crisis that Ys are now contending with. They understand that, while they have passions, the money won’t necessarily follow them. They want to feel less aimless and more grounded than do Ys, and their parents are guiding them to explore their genuine ...
Race To Zero Sep 22, 2018 ... containers and I always recycle. It makes me really happy when brands start taking steps to reduce their waste and effect on the planet. It shows me that it’s not just about the money and they care for the earth, too.KIMBERLY, 23, TXThe concept of less excess is not just about reducing waste as in garbage, but also cutting back on packaging, repurposing what previously would have been considered waste, and decreasing the amount of waste pollution being produced. Beauty and personal care brands are ...