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Macrotrends

Stage Of The Game

... around sports to be highly entertaining in their own right. They're drawn to such narratives because they want to know more about the people, inner workings, and lifestyles associated with sports. Just as they've given rise to many TV shows and movies about the music, restaurant, and fashion businesses, they also want to go deeper in the sports realm; they seek greater insight into not only the accomplishments in this space, but also the drama and struggles that come with it. To meet this desire ...

The New Age

... today are enjoying the independence afforded to them by their rewriting of the adulthood script. By engaging in activities and behaviors once considered to be “childish” from the vantage point of modern adulthood, they are reclaiming them as relevant and appropriate for any age. For example, among 31- to 34-year-olds, the majority thinks they are not too old to go to music festivals (70%), take shots of liquor (59%), binge on junk food (58%), and stay out until dawn (53%). In the past, doing such ...

India's Missed Call

... new mobile ad format in India, wherein users can place a missed call by clicking on the ad. In the return call, the individual is then given brand-sponsored content, like music, celebrity messages, or cricket scores without using airtime or data.Unilever created Kan Khajura Station, a free, mobile entertainment channel that consumers could access through a missed call. Within 15 minutes of placing the call, KKS would call them back with 15 minutes of free Bollywood news, songs, jokes, and ...

Robot Relations

... , and perform “tricks.” To add to the fun, the characters come with accessories, such as a xylophone to compose music and LEGO attachments to customize the robots.Jarvis Named after Iron Man’s fictional A.I. machine, Jarvis is Mark Zuckerberg’s new in-home A.I. program. Giving Siri a run for her money, Zuckerberg’s iteration of the digital personal assistant completes the basic tasks of a smart home robot, such as playing music and turning off the lights, but it also goes further ...

Culture Counseling

... As multitaskers, young people seek to both learn from and improve themselves by way of entertainment and pop culture. The ubiquity of pop culture in young consumers’ lives compels them to get something out of it beyond mere entertainment. Today’s consumers don’t just consume content; as multitaskers, they aim to learn from it, and better themselves by way of it. These individuals have come to regard the movies, books, art, music, celebrity gossip, and reality TV they love as sources of Culture ...

Social Studies

... the case of the 2013 MTV Video Music Awards, its VMA-related keywords rivaled that of Twitter’s—it is still a vibrant community of its own that should be considered as a key component among brands’ digital efforts. - TUMBLR NEW FEATURES AND TRENDS - One of the most common uses of Tumblr is the creation of what’s known as a “single-serve Tumblr,” a Tumblr page conceived around a very specific concept or meme, most often with a comedic or artistic bent. These tend to go viral very quickly, but ...

The Age Of Innocence

... , and they look back on their childhoods with a particular fondness as a simpler, more innocent time pre-Internet. They’ve found numerous ways to transport themselves back to that period in their lives, leveraging brands, music, and TV shows to do so. Now they’re turning their nightlife into a means to experience such nostalgia collectively. This is also part of the way in which they’re extending their adolescence, by prolonging the stage of their lives at which it’s considered acceptable to do ...

Living Experiments

... become more well-rounded and have the ability to relate to a greater diversity of people. Even those who don’t decide to relocate place significant importance on having a multicultural understanding and global view of society—they explore international music, ethnic food, and foreign TV shows to broaden their cultural knowledge. Much like Ys enjoy a Pop Mix of entertainment, they also appreciate a culture mix in their living environments that gives them a greater understanding and appreciation for ...

Omnitainment

... culture where a large portion of 14- to 34-year-olds don’t see the ads they create. Even ads that appear online or during streaming content is having a tough time reaching its intended audience as they’re multitasking while engaging with these mediums. Unless a spot has something they deem noteworthy (for instance, great comedic moments, cool music, or a celebrity they like), they’re simply not registering it.GEICO has consistently made entertaining ads over the past few years. I like that they put ...

ProPlay

... Oliver is at Madden NFL if he doesn’t record his playing and post it on YouTube? Indeed, a 16-year-old boy from California told us, “I do a few things on my YouTube channels. I post my original musical content and post music videos that I shoot and edit myself.” Also propelling the ProPlay phenomenon is the generational overlap enjoyed by Zs and their Xer parents. Unlike Ys, whose “peerents” forced themselves into their children’s worlds—oftentimes, too forcefully, hence the rise of “helicopter ...