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Macrotrends

Betterment Marketing Tips

... tap into the rising self-improvement revolution. - MENTAL HEALTH - Mental health is not a taboo topic to modern youth. They're increasingly opening up about their own experiences and taking a proactive approach given the growing resources at their fingertips. As a third of young people in the U.S. and UK and about half of Trendsetters in both countries say mental health has become more important to them in the past year, brands can play a part in helping them further feel comfortable around the ...

Culture Spotlight On South Africa

... entirely from programmed sounds and most DJs don't play instruments, which is a notable departure for music from the country. The genre, like punk rock, has emerged to represent disenfranchised youth and bring to light disparities in the country—mainly how youth are divided from their older counterparts. As a result, older artists and South African conservatives look down upon the genre. Moreover, gqom has risen as a DIY music scene, almost entirely separate from the South African music ...

IRL (In Real Live)

... feature Spoons, Toons, & Booze. Despite it being easier than ever for people to access old cartoons on their own time, they’re choosing to see them as part of a binge event where there’s a notable food experience and opportunities for audience interaction and analysis. Viewers are invited on stage to play cartoon trivia and debate which shows are best, with winners getting to determine which programs are projected next. Through this live format, attendees can do more than just consume the cartoons as ...

Gen Z Marketing Tips

... ” campaign and sales. - 2. Focus on shareability - As Zs are a generation that prizes creativity, brands should give them content that they can play with and share with their social feeds. By letting them put their personal touch on content and make it their own, brands can help Zs boost their image and can build meaningful relationships with them. Fanta To complement Fanta’s rebranding and promote its new flavors, the beverage company invited teens to create their own Fanta filters for Snapchat and ...

Some Other Time

... play their turn, and they are essentially transferring this behavior to other forms of digital interaction. Even their experiences on social media have also gotten out of sync, furthering the time-shifting trend. Users’ feeds on Facebook and Instagram, which used to be chronological, have been rejiggered by algorithms to place the most interesting or relevant posts at the top, not the most recent. As a result, young people find themselves liking or commenting on a post days after the event occurred ...

Dress To Thrill

... Burning Man. Rather than feeling daunting, young adults are excited to show off their originality and inventiveness when it comes to attire. A 26-year-old woman in our focus group in LA noted, "I like the performance aspect of going out," which theme parties cater to by inviting attendees to essentially play dress up and be their most creative selves. When deciding how to spend their time socializing, young adults will look for events that make it worth their while to prep for a night out and also ...

Home & Away Retail Trends

... increasingly inhabit these environments. Airports are becoming the new malls for global young consumers who are looking to kill time and/or fulfill their purchasing needs there, and who are often unwilling to visit an actual mall, evinced by this year’s second quarter mall vacancy rate of 8.6%. Closer to home, retailers are entering co-working spaces in a move that reflects young people's tendency to merge work and play. Rather than requiring shoppers to go out of their way to stores in/near their city ...

Culture Spotlight On Japan

... youth in Japan agree luxury goods (e.g. clothing and accessories) are becoming increasingly important in their country, and over half of those aged 14-17 agree.IN-STORE PURCHASES IN JAPANYouth in Japan prefer in-store shopping experiences over online shopping when purchasing shoes (72%), clothing (63%), and accessories (55%). Women are more likely than men to prefer shopping in-store for shoes than online, whereas gender does not play a factor in preference when shopping for clothing or ...

Universal Invite

... Dance, which consists of several side kicks, followed by bunnyhops, also has international appeal, with individuals in Romania, Turkey, and Saudi Arabia in particular taking to the web to share their own versions. GAME ON The thrill of victory and the agony of defeat feel the same in every country, drawing Ys from around the world to play many of the same digital games (e.g., League of Legends, Minecraft, and Clash of Clans). It’s more fun to play with others—regardless of whether they’re friends or ...

Welcome To The Club

... individuals—nearly two in five Trendsetters in the U.S. and UK have used/are interested in using an app or digital forum to connect with people in their community. Such apps allow users to locate other people who are interested in meeting over shared interests. Cincinnati-based startup PickUP Sports offers an app that connects users who want to participate in pickup games. Users can search for the sports they’re interested in or add games they want to play. Through the app, players can schedule ...