The One Dec 10, 2015 marketing relationships retail customer service love ... : “Calvin Klein is a brand that I love so much that other people in my circle identify that brand with me. I had been using various products from the brand over the last eight years, including perfume, jeans, dresses, purses, underwear, etc. About 40% of things that I buy are from this brand.” One in five say they have felt let down by a brand they love. Consumer and brand relationships can provide both parties with much joy, but like romantic relationships, there are bound to be challenges. One in ...
The Path Aug 28, 2015 career education family home money ... ). They feel that the top purpose of college is to learn a specific skill (66%), whereas far fewer Ys are likely to feel this way (49%), having taken a more gradual approach to identifying their academic interests. As they consider college key to their career aspirations, they take the learning it affords them seriously and tend to prioritize it over the social aspects it can provide. This is a significant departure from previous generations, who relied on college to connect them to a vibrant and ...
The Optimization Generation Sep 04, 2015 career home social life spending shopping ... add, choosing quality over quantity and building strategic capsule wardrobes. But owning expensive items isn’t the end goal either. After all, whether a shirt costs $200 or $20, it takes up physical space in one’s closet and emotional space in one’s life. Rather, Ys want to be as physically and emotionally unencumbered as possible so they can focus on more meaningful priorities. In this sense, items that save them time or mental energy can be luxury items, not just those with a premium price tag ...
Fear Factors Mar 19, 2019 ... screen is no less painful or impactful. While brands have put much effort into bullying campaigns and initiatives, there's still a long way to go in the eyes of their Z consumers. With this knowledge, brands across all categories can use their voices to promote messages of positivity and empowerment and to further emphasize the importance of this issue.The news is horrible and it’s been more negative for the past year or so, and so growing up in that societal environment is making more people ...
Best Dressed Mar 16, 2018 fashion & beauty retail clothing shopping style ... growth. This is even more of a focus among Trendsetters, at 94% in the U.S. and 92% in the UK. For Gens Y and Z, it’s less about following the fashion cycle and fashion experts and more about elevating their own look. Upgrading their wardrobe can provide as much of a sense of self-improvement as getting a promotion at work or accomplishing a physical goal. Not to be confused for mere materialism, young people are putting their best-dressed foot forward to represent their truest selves—after ...
Tricks Of The Trade-Off Sep 23, 2018 ... CONVENIENCE VS. HUMAN INTERACTIONFor today’s consumers, who don’t have to step foot in a store thanks to online shopping and who can use self-checkout even when making a purchase in-person, it’s becoming increasingly easy to avoid everyday human interactions. Moreover, everything from going to the doctor to taking a workout class can be done digitally nowadays, and society is only headed further in this direction with virtual ordering at restaurants, as well as contactless shopping like Amazon Go. While ...
Reality Bites Dec 03, 2016 media & entertainment technology augmented reality virtual reality ... the reasonably priced Samsung Gear VR to the more expensive Oculus Rift, HTC Vive, and Sony Playstation VR. While they vary in style and sophistication, their generally awkward nature is proving a hindrance to their wider adoption. Products like Google’s Daydream View, which promises to be a lighter, more comfortable option for consumers, could help solve this issue. However, making the VR experience more comfortable doesn’t solve a larger issue: young consumers like to be in control of their ...
Cassandra's 2021 Glossary Dec 17, 2021 ... Main character, girlboss, cheugy? What are the words you use to describe 2021?Click here to be taken to our interactive glossary. ...
Mind The Gap Jun 16, 2016 family gender parenting activism children ... and girls the same way” is taking off as parents seek to Mind The Gap by instilling in children a keen awareness of gender issues and sensitivity in a mission to further feminism and equality overall.For young adults today, sexism is not a problem exclusive to the female gender but rather is a societal problem that must be acknowledged by both men and women. In recent years, parents of young children have made strides in the destruction of gender limitations and stereotypes through so-called ...
All The Feels Jun 22, 2017 gen z social life friends social media ... grew up desiring such change, Zs have grown up expecting it to be a given. This expectation has engendered empathy in their ranks, which lends itself to support for global, social, and political causes. As a generation, Zs are very aware of the issues facing the world today; by empathizing with others, they see themselves as having a responsibility to help. Zs differ from Boomers, who strove to “keep up with the Joneses” and coveted their neighbor's’ possessions; Xers who prioritized climbing the ...
